There is always hope

Back to 'archived campaigns'

Dates

11 March 2021 - 8 April 2021

Locations

National

Audience

Media channels



Key contacts

The ‘There Is Always hope’ campaign is a multichannel campaign by Network Rail in partnership with national mental health charity, Chasing the Stigma. The campaign aims to amplify the charity’s mission to humanise and normalise mental health, remove stigma attached to it and signpost people to help, highlighting the support options available to vulnerable people before they reach crisis point. This includes the ‘Hub of Hope’, a free mental health application created by Chasing the Stigma, which lists the most relevant and readily available support near you when you need it.

The campaign forms part of the rail industry’s efforts to reduce suicides across the rail network –sadly an ongoing challenge faced by Network Rail, train operating companies and the British Transport Police.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘There is always hope’ campaign:

11 March 2021 - 8 April 2021

Campaign toolkit

Total: 4.76 MB

Hero Films

Total: 449.07 MB

Posters and displays

Total: 571.11 MB

Social films

Total: 735.52 MB

Other supporting films

Total: 2.17 GB

Hub of hope posters

Total: 2.18 GB

Shattered lives

Back to 'archived campaigns'

Dates

1 July 2021 -

Locations

National

Audience

Adults

Media channels



Key contacts

Shattered lives in a trespass campaign that focuses on adult trespassers (20-55) to challenge their misconception that their behaviour isn’t really dangerous.

Our campaign message draws on the emotion behind the consequence of trespassing and the impact this has on friends, family and the wider community.

STEPPING ON THE TRACK SHATTERS LIVES.

There are more dangers on the track than you think. Don’t leave the people around you to pick up the pieces.

You are welcome to use the following campaign resources across your channels.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Shattered lives’ campaign:

1 July 2021 -

Hero films

Total: 388.37 MB

Teaser films

Total: 451.52 MB

Digital display materials

Total: 500.12 MB

Social media materials

Total: 612.16 MB

Station safety campaign

Back to 'archived campaigns'

Dates

2 July 2021 -

Locations

Network Rail managed stations

Audience

Passengers and station users

Media channels

Station channels

Key contacts

marketing@networkrail.co.uk

Most accidents leading to major injuries at stations are due to slips, trips and falls. And they’re likely to happen on stairs or escalators more than any other station location, often because people are rushing or carrying heavy luggage.

We work hard to keep passengers travelling through our stations safe – we want everyone home safe every day.

Use resources on this page across your channels to help support Station Safety

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Station safety campaign’ campaign:

2 July 2021 -

Posters

Total: 19.30 MB

15 second short animations

Total: 45.11 MB

30 second animations

Total: 62.00 MB

Social assets (Intoxication only)

Total: 88.10 MB

Small Talk Saves Lives, Phase 6

Back to 'archived campaigns'

Dates

21 February 2023 - 12 March 2023

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Small Talk Saves Lives is a campaign to empower the public to act to prevent suicide on the railways and in other settings. The campaign has been running since 2017 and is the rail industry’s award-winning flagship suicide prevention campaign delivered in partnership with Samaritans and British Transport Police.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

-

Media Backgrounder

Total: 152.39 KB

Campaign Film

Total: 65.08 MB

Social Media Assets

Total: 67.85 MB

Station Assets

Total: 74.76 MB

Print Assets

Total: 84.68 MB

Toolkit

Total: 86.07 MB

Get Home Safe

Back to 'archived campaigns'

Dates

17 November 2022 - 31 December 2022

Locations

National campaign with paid media activity in high priority locations.

Audience

Passengers and station users who are attending social events.

Media channels

Owned social media, station channels, targeted mobile advertising at high priority locations & beer mats shared with in station pubs.

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Get Home Safe’ campaign:

17 November 2022 - 31 December 2022

Toolkit

Total: 6.62 MB

Digital screen materials

Total: 32.24 MB

Print materials

Total: 117.18 MB

Welsh bilingual print materials

Total: 197.07 MB

Social media materials

Total: 304.19 MB

Welsh bilingual social media materials

Total: 344.14 MB

Partner and stakeholder materials

Total: 409.40 MB

You vs Train – Harrison’s Story

Back to 'archived campaigns'

Dates

12 October 2022 -

Locations



Audience

Media channels



Key contacts

Donna Mitchell – Donna.Mitchell@networkrail.co.uk

Harrison’s Story tells the story of 11-year-old Harrison Ballantyne, who tragically lost his life when he was electrocuted by overhead power cables after trespassing into a rail freight depot to retrieve a lost football.

First campaign ran 12 October to 17 November 2022.

2nd campaign run – Tuesday 27 June to Sunday 3 September 2023.

This campaign is evergreen and the assets can be surfaced at any time on your channels.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Distraction Kills

Back to 'archived campaigns'

Dates

4 July 2022 - 31 August 2022

Locations

National campaign with paid media activity at high priority locations.

Audience

Drivers and dog walkers using level crossings.

Media channels

Owned social media, digital display and audio paid media advertising targeted at high priority locations.

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

Marketing & Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Distraction Kills’ campaign:

4 July 2022 - 31 August 2022

Toolkit

Total: 2.31 MB

Digital screen materials

Total: 5.86 MB

Print materials

Total: 16.43 MB

Social media resources

Total: 467.80 MB

Partner and stakeholder materials

Total: 495.37 MB

Brighter Journeys

Back to 'archived campaigns'

Dates

9 May 2022 - 31 May 2022

Locations

National

Audience

All passengers (leisure, business, commuters)

Media channels

Digital display (HAWK), social media, stations, website

Key contacts

Charlie Oven – charlie.oven@networkrail.co.uk

Brighter Journeys is a campaign which aims to turn stations into positive community hubs inspired by nature. The campaign signposts passengers to the Hub of Hope – an app run by charitable partner Chasing the Stigma offering further support for those struggling with their mental health.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Brighter Journeys ’ campaign:

9 May 2022 - 31 May 2022

In-station Assets

Total: 295.54 MB

Social Media Assets

Total: 298.74 MB

Dual-language Assets

Total: 445.68 MB

Welsh Assets

Total: 448.88 MB

Legacy Assets

Total: 450.90 MB

Toolkit

Total: 457.27 MB

Stay Safe with Thomas

Back to 'archived campaigns'

Dates

11 April 2022 - 25 April 2022

Locations

National

Audience

Leisure passengers and parents of children aged 3-6

Media channels

Social media, stations, website

Key contacts

Charlie Oven – charlie.oven@networkrail.co.uk

Network Rail and Thomas & Friends™ have worked together to create a special online episode designed to help young children learn about staying safe around the railway. The animated short, aimed at three to six-year-olds can be viewed on the ‘Switched On’ website – a free educational rail safety programme for children created by Network Rail, in collaboration with the wider rail industry.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Stay Safe with Thomas ’ campaign:

11 April 2022 - 25 April 2022

All materials

Total: 26.03 MB

Print materials

Total: 39.07 MB

Digital screen materials

Total: 47.16 MB

Social media materials

Total: 51.19 MB

Social media materials - Welsh

Total: 55.43 MB

Intoxication 2021

Back to 'archived campaigns'

Dates

22 November 2021 - 1 January 2022

Locations

Network Rail managed stations. Hotspots include Birmingham, London Victoria, London Euston, Edinburgh + Leeds

Audience

Office workers and party revellers, using the railway after Christmas parties

Media channels

Stations, social media

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

Each year we see a spike in rail-related safety incidents during the festive period. People who are intoxicated and under the influence of alcohol or drugs take unnecessary risks that they wouldn’t normally take if sober. When you take this and apply it to a high-risk railway environment, it can be incredibly dangerous. Our aim to remind people to be careful in our stations and take extra care when drunk.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk