Bridge Strike Prevention

Back to 'all campaigns'

Dates

18 November 2024 -

Locations

National

Audience

Internal
Haulage Operators

Media channels

Owned channels
Partner channels

Key contacts

Tala Ghannam – tala.ghannam2@networkrail.co.uk

Bridge strikes are a serious issue. Around 1,800 incidents occur every year, costing millions of pounds of
damage and causing thousands of hours of train delays.

Network Rail wants to tackle this problem and reduce the incidences of bridge strikes all over the country.
To achieve this, we’ve created a communications toolkit that has a range of campaign content, including animations, films, social media assets and posters which partners, and Network Rail colleagues can display across their communications channels. This toolkit is designed to help you implement the campaign and raise awareness of bridge strikes amongst drivers.

The resources aim to bring the issue of bridge strikes to the forefront by reminding drivers of correct behaviours.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Distracted? You’ve Crossed the Line – phase 2

Back to 'archived campaigns'

Dates

2 September 2024 -

Locations

National but with elevated activity targeting 55 of the highest priority level crossing locations.

Audience

18-34 year olds, living close to and regularly using level crossings.

Media channels

Digital display MPU
Digital display full screen
Audio
Facebook and Instagram stories
Global billboards

Key contacts

Lucy Dixon – Senior Safety Campaigns Manager lucy.dixon@networkrail.co.uk

Marketing & Brand team – marketing@networkrail.co.uk

‘Distracted? You’ve Crossed the Line’ is a public safety campaign, which aims to challenge behaviour that is the result of a distraction. It focuses on high–risk behaviours that a high portion of young adults (aged 18-34) don’t see as dangerous. For example, looking at a phone while using a level crossing, listening to headphones while using a level crossing or even taking selfies on an a level crossing.

The primary objective of the campaign is to remind pedestrian level crossing users of the potential dangers when using a level crossing. We want to positively encourage them to take responsibility for their own personal safety.

Campaign materials have been updated for phase 2, with new supporting copy lines.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 7 sets of creatives and messages which might be surfaced during different dates:

‘Campaign film’ messaging:

2 September 2024 -

View materials

‘Social media materials’ messaging:

2 September 2024 -

View materials

‘Digital materials’ messaging:

2 September 2024 -

View materials

‘Print materials’ messaging:

2 September 2024 -

View materials

‘Welsh/Bilingual materials’ messaging:

2 September 2024 -

View materials

‘Partnership materials’ messaging:

2 September 2024 -

View materials

‘Campaign toolkit & branding’ messaging:

2 September 2024 -

View materials

Materials for ‘Campaign film’ campaign:

2 September 2024 -

Materials for ‘Social media materials’ campaign:

2 September 2024 -

Static feed posts 1080x1080

Total: 214.84 MB

GIF feed posts 1080x1080

Total: 215.76 MB

Static stories 1080x1920

Total: 217.63 MB

GIF stories 1080x1920

Total: 219.05 MB

10" film (story) 1080x1920

Total: 254.14 MB

20" film (story) 1080x1920

Total: 328.34 MB

Suggested post copy

Total: 328.36 MB

Materials for ‘Digital materials’ campaign:

2 September 2024 -

Materials for ‘Print materials’ campaign:

2 September 2024 -

Materials for ‘Welsh/Bilingual materials’ campaign:

2 September 2024 -

Bilingual A5 leaflet

Total: 384.75 MB

Bilingual posters

Total: 428.76 MB

Welsh social materials

Total: 432.08 MB

Materials for ‘Partnership materials’ campaign:

2 September 2024 -

Partnership print materials

Total: 488.48 MB

Bilingual Partnership print materials

Total: 541.28 MB

Materials for ‘Campaign toolkit & branding’ campaign:

2 September 2024 -

Distracted? You’ve Crossed the Line

Back to 'archived campaigns'

Dates

29 April 2024 - 1 September 2024

Locations

National but with elevated activity targeting 55 of the highest priority level crossing locations.

Audience

18-34 year olds, living close to and regularly using level crossings.

Media channels

Digital display MPU
Digital display full screen
Audio
Facebook and Instagram stories
Global billboards

Key contacts

Lucy Dixon – Senior Safety Campaigns Manager lucy.dixon@networkrail.co.uk

Marketing & Brand team – marketing@networkrail.co.uk

‘Distracted? You’ve Crossed the Line’ is a public safety campaign, which aims to challenge behaviour that is the result of a distraction. It focuses on high–risk behaviours that a high portion of young adults (aged 18-34) don’t see as dangerous. For example, looking at a phone while using a level crossing, listening to headphones while using a level crossing or even taking selfies on an a level crossing.

The primary objective of the campaign is to remind pedestrian level crossing users of the potential dangers when using a level crossing. We want to positively encourage them to take responsibility for their own personal safety.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 7 sets of creatives and messages which might be surfaced during different dates:

‘Campaign film’ messaging:

29 April 2024 - 30 November 2024

View materials

‘Social media materials’ messaging:

29 April 2024 - 30 November 2024

View materials

‘Digital materials’ messaging:

29 April 2024 - 30 November 2024

View materials

‘Print materials’ messaging:

29 April 2024 - 30 November 2024

View materials

‘Welsh materials’ messaging:

29 April 2024 - 30 November 2024

View materials

‘Partnership materials’ messaging:

29 April 2024 - 30 November 2024

View materials

‘Campaign toolkit & branding’ messaging:

29 April 2024 - 30 November 2024

View materials

Materials for ‘Campaign film’ campaign:

29 April 2024 - 30 November 2024

Materials for ‘Social media materials’ campaign:

29 April 2024 - 30 November 2024

Static feed posts 1080x1080

Total: 212.62 MB

GIF feed posts 1080x1080

Total: 213.61 MB

Static stories 1080x1920

Total: 215.51 MB

GIF stories 1080x1920

Total: 216.95 MB

10" film (story) 1080x1920

Total: 246.40 MB

20" film (story) 1080x1920

Total: 313.21 MB

Suggested post copy

Total: 313.22 MB

Materials for ‘Digital materials’ campaign:

29 April 2024 - 30 November 2024

Materials for ‘Print materials’ campaign:

29 April 2024 - 30 November 2024

Materials for ‘Welsh materials’ campaign:

29 April 2024 - 30 November 2024

Welsh A5 leaflet

Total: 369.98 MB

Welsh posters

Total: 422.15 MB

Welsh social materials

Total: 425.41 MB

Materials for ‘Partnership materials’ campaign:

29 April 2024 - 30 November 2024

Partnership print materials

Total: 477.11 MB

Welsh Partnership print materials

Total: 529.54 MB

Materials for ‘Campaign toolkit & branding’ campaign:

29 April 2024 - 30 November 2024

Small Talk Saves Lives, Phase 7

Back to 'archived campaigns'

Dates

22 February 2024 - 19 March 2024

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Small Talk Saves Lives is a campaign to empower the public to act to prevent suicide on the railways and other public settings. The campaign has been running since 2017 and is the rail industry’s award-winning flagship suicide prevention campaign delivered in partnership with Samaritans and British Transport Police.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

-

Media Backgrounder

Total: 151.40 KB

Campaign Film

Total: 65.07 MB

Social Media Assets

Total: 66.08 MB

Station Assets

Total: 69.90 MB

Print Assets

Total: 71.46 MB

Toolkit

Total: 72.15 MB

Watch your step – station safety

Back to 'archived campaigns'

Dates

7 December 2023 - 15 December 2024

Locations

All managed stations

Audience

Passengers and station users

Media channels

Owned channels including Facebook and Instagram
Station posters and digital totems
JC Deceaux screens

Key contacts

lucy.dixon@networkrail.co.uk
marketing@networkrail.co.uk

Safety campaign to remind passengers and station users to move safely and avoid accidents when using Network Rail managed stations.

PLEASE NOTE – there is an updated version of this campaign for Watch Your Step station safety – Watch Your Step – station safety 2024 – Campaign Resource Centre. Please use these files – this page will be archived in due course.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 8 sets of creatives and messages which might be surfaced during different dates:

‘Watch Your Step campaign overview ’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LONDON VICTORIA, LONDON CHARING CROSS, LONDON BRIDGE, LONDON CANNON STREET)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (WATERLOO, GUILDFORD, CLAPHAM JUNCTION)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (MANCHESTER PICCADILLY, LIVERPOOL LIME STREET)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LEEDS)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LONDON ST PANCRAS)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (LONDON EUSTON, BIRMINGHAM NEW STREET, EDINBURGH WAVERLY, GLASGOW CENTRAL)’ messaging:

7 December 2023 -

View materials

‘Watch your step - station safety (ALL OTHER STATIONS)’ messaging:

7 December 2023 -

View materials

Materials for ‘Watch Your Step campaign overview ’ campaign:

7 December 2023 -

Materials for ‘Watch your step - station safety (LONDON VICTORIA, LONDON CHARING CROSS, LONDON BRIDGE, LONDON CANNON STREET)’ campaign:

7 December 2023 -

Digital materials

Total: 18.81 MB

Print materials

Total: 25.34 MB

Social materials

Total: 38.43 MB

Materials for ‘Watch your step - station safety (WATERLOO, GUILDFORD, CLAPHAM JUNCTION)’ campaign:

7 December 2023 -

Digital materials

Total: 57.62 MB

Print materials

Total: 63.81 MB

Social materials

Total: 76.88 MB

Materials for ‘Watch your step - station safety (MANCHESTER PICCADILLY, LIVERPOOL LIME STREET)’ campaign:

7 December 2023 -

Digital materials

Total: 95.28 MB

Print materials

Total: 103.89 MB

Social materials

Total: 117.02 MB

Materials for ‘Watch your step - station safety (LEEDS)’ campaign:

7 December 2023 -

Digital materials

Total: 135.47 MB

Print materials

Total: 142.59 MB

Social materials

Total: 155.68 MB

Materials for ‘Watch your step - station safety (LONDON ST PANCRAS)’ campaign:

7 December 2023 -

Digital materials

Total: 174.14 MB

Print materials

Total: 182.43 MB

Social materials

Total: 195.56 MB

Materials for ‘Watch your step - station safety (LONDON EUSTON, BIRMINGHAM NEW STREET, EDINBURGH WAVERLY, GLASGOW CENTRAL)’ campaign:

7 December 2023 -

Digital materials

Total: 213.92 MB

Print materials

Total: 220.93 MB

Social materials

Total: 233.99 MB

Materials for ‘Watch your step - station safety (ALL OTHER STATIONS)’ campaign:

7 December 2023 -

Digital materials

Total: 252.29 MB

Print materials

Total: 258.35 MB

Social materials

Total: 271.41 MB

Make a Connection

Back to 'archived campaigns'

Dates

10 October 2023 - 31 March 2024

Locations

National

Audience

All rail users, particular focus on males and females aged 18-24.

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Network Rail has joined digital Shout and the wider rail industry to remind the public that mental health support is just a text message away. Make a Connection, encourages people to text the bespoke keyword ‘Journey’ to 85258 to access the Shout service for free and confidential mental health support, 24/7.

It forms part of the rail industry’s efforts to help reduce suicides on the network by engaging with the public upstream and signposting them to mental health support services at the earliest opportunity. 

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Make a Connection’ campaign:

-

Social Media Assets

Total: 5.26 MB

Station Assets

Total: 12.03 MB

Print Assets

Total: 151.65 MB

Welsh Assets

Total: 164.95 MB

Communications Toolkit

Total: 174.76 MB

Shout

Back to 'archived campaigns'

Dates

13 June 2023 -

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Powered by charity Mental Health Innovations, Shout is a free, confidential and 24/7 text support service for anyone in the UK who is struggling to cope. More than 2,100 trained volunteers offer anonymous, free support for anyone feeling alone, overwhelmed or suicidal. Through the Shout service, people can text the bespoke word ‘JOURNEY’ to 85258 to receive confidential mental health support at any time.

The rail industry has partnered with Shout as part of its wider efforts to signpost passengers to mental health support options.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Every Mind Matters

Back to 'archived campaigns'

Dates

7 June 2023 -

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

The Better Health-Every Mind Matters campaign, delivered by the Department of Health and Social Care, provides NHS approved practical tips and resources to help you look after your mental health. The rail industry is supporting this always-on campaign as part of its wider efforts to encourage help-seeking behaviour for anyone who may be struggling with their mental health in and around the railway before they reach crisis point.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Level crossing safety campaigns and resources

Back to 'archived campaigns'

Dates

1 May 2018 - 30 November 2018

Locations

National

Audience

Level crossing users

Media channels



Key contacts

marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Drivers’ messaging:

-

View materials

‘Pedestrians - Bossing the crossing’ messaging:

-

View materials

‘Dog walkers’ messaging:

-

View materials

‘Farmers’ messaging:

-

View materials

Materials for ‘Drivers’ campaign:

-

Materials for ‘Pedestrians - Bossing the crossing’ campaign:

-

Materials for ‘Dog walkers’ campaign:

-

Materials for ‘Farmers’ campaign:

-

Small Talk Saves Lives (Phase 5)

Back to 'archived campaigns'

Dates

3 August 2021 - 31 August 2021

Locations

National

Audience

Passengers and wider public

Media channels



Key contacts

charlie.oven@networkrail.co.uk

Network Rail has joined Samaritans this summer to empower passengers and the wider public to prevent suicide on and around the railway with the relaunch of Small Talk Saves Lives.

The campaign – in partnership with Network Rail, British Transport Police and the wider rail industry – aims to give passengers and the wider public the confidence to trust their own instincts and act if they see someone who needs help, by starting a conversation.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk