Distraction Kills

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Dates

4 July 2022 - 31 August 2022

Locations

National campaign with paid media activity at high priority locations.

Audience

Drivers and dog walkers using level crossings.

Media channels

Owned social media, digital display and audio paid media advertising targeted at high priority locations.

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

Marketing & Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Distraction Kills’ campaign:

4 July 2022 - 31 August 2022

Toolkit

Total: 2.31 MB

Digital screen materials

Total: 5.86 MB

Print materials

Total: 16.43 MB

Social media resources

Total: 467.80 MB

Partner and stakeholder materials

Total: 495.37 MB