Shattered lives
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Dates
1 July 2021 -Locations
NationalAudience
AdultsMedia channels
Key contacts
Shattered lives in a trespass campaign that focuses on adult trespassers (20-55) to challenge their misconception that their behaviour isn’t really dangerous.
Our campaign message draws on the emotion behind the consequence of trespassing and the impact this has on friends, family and the wider community.
STEPPING ON THE TRACK SHATTERS LIVES.
There are more dangers on the track than you think. Don’t leave the people around you to pick up the pieces.
You are welcome to use the following campaign resources across your channels.
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
Materials for ‘Shattered lives’ campaign:
1 July 2021 -
Total: 388.37 MB
Total: 451.52 MB
Total: 500.12 MB
Total: 612.16 MB