Intoxication 2021

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Dates

22 November 2021 - 1 January 2022

Locations

Network Rail managed stations. Hotspots include Birmingham, London Victoria, London Euston, Edinburgh + Leeds

Audience

Office workers and party revellers, using the railway after Christmas parties

Media channels

Stations, social media

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

Each year we see a spike in rail-related safety incidents during the festive period. People who are intoxicated and under the influence of alcohol or drugs take unnecessary risks that they wouldn’t normally take if sober. When you take this and apply it to a high-risk railway environment, it can be incredibly dangerous. Our aim to remind people to be careful in our stations and take extra care when drunk.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Beware the bubble

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Photography can be used until 30 March 2024 across all channels. Film can be used until 30 March 2024 on paid media and until February 2026 online.

Dates

2 March 2021 - 30 March 2024

Locations

National but with elevated activity targeting 40 of the high priority level crossing locations.

Audience

All rail users, but in 2023 a particular focus on pedestrians and dog walkers.

Media channels

For May-June 2023 channels include:
- Mobile display advertising
- Spotify audio advertising
- Door drop leaflets
- Owned social media channels
- Roadside billboards

Key contacts

Marketing & Brand team – marketing@networkrail.co.uk

‘Beware the Bubble’ is a public safety campaign, which aims to combat accidents caused by distraction by encouraging people to be more present and mindful of their surroundings when using the railway. The campaign has been developed based on one simple, psychological and relatable truth – we all live our lives ‘in a bubble’ but sometimes this can lead to injury or harm. We see far less of the world than we think we do, especially when we’re distracted by something.

The primary objective of the campaign is to remind all rail users of the potential dangers around the railway and positively encourage them to take responsibility for their own personal safety.

In 2023 the focus of this campaign is on pedestrians and dog walkers using footpath level crossings.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘2023 ’ messaging:

8 May 2023 - 23 June 2023

View materials

‘Wider existing ’ messaging:

2 March 2020 -

View materials

Materials for ‘2023 ’ campaign:

8 May 2023 - 23 June 2023

Campaign toolkit and branding

Total: 21.69 MB

Digital screen materials

Total: 32.92 MB

Print materials

Total: 106.10 MB

Website Social media materials

Total: 112.64 MB

Partnership materials

Total: 164.96 MB

Welsh and bilingual materials

Total: 190.41 MB

30 second video - without face masks

Total: 452.24 MB

Materials for ‘Wider existing ’ campaign:

2 March 2020 -

Toolkit

Total: 471.80 MB

Digital screen materials

Total: 478.38 MB

Welsh digital screen materials

Total: 487.65 MB

Print materials

Total: 538.29 MB

Welsh print materials

Total: 627.70 MB

Social media materials

Total: 740.82 MB

Welsh social media materials

Total: 744.45 MB

Partner and stakeholder materials

Total: 776.08 MB

Welsh partnership materials

Total: 832.16 MB

Paid media materials

Total: 889.72 MB