No Second Chances – Level Crossing Safety
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The static materials (posters and social posts) cannot be used after 22 April 2027. The film materials cannot be used after 22 April 2028.
Dates
23 April 2026 -Locations
NationalAudience
Primary audience: 16–34-year-oldsMedia channels
Posters in stationsDigital screens in stations
Social media
Paid media channels, including: YouTube, Twitch, TikTok and Pixels
Key contacts
No Second Chances is a bold, hard‑hitting level crossing safety campaign and the first delivered under a new, unified rail safety brand identity.
Created in collaboration with partners from across the rail industry, the campaign represents a step change in how we work together to improve safety. By uniting under one clear and powerful message, it focuses on tackling the behaviours that pose the greatest risk at level crossings.
Level crossings are among the most dangerous places on the rail network. Many incidents are caused by brief moments of distraction. This campaign highlights how even a split‑second lapse in attention can have life‑changing consequences and reinforces a simple, consistent safety message for all users: Stop, look and listen at level crossings.
There are 9 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘20 second films’ campaign:
23 April 2026 -
Materials for ‘Social media statics’ campaign:
23 April 2026 -
Total: 215.18 MB
Total: 216.69 MB
Total: 218.48 MB
Total: 219.33 MB
Materials for ‘Stations’ campaign:
23 April 2026 -
Total: 221.16 MB
Total: 223.04 MB
Total: 224.92 MB
Total: 235.98 MB
Materials for ‘Print’ campaign:
23 April 2026 -
Total: 275.29 MB
Total: 318.63 MB
Total: 339.21 MB
Total: 355.52 MB
Total: 365.76 MB
Total: 375.58 MB
Total: 389.86 MB
Materials for ‘Web’ campaign:
23 April 2026 -
Materials for ‘Email footers’ campaign:
23 April 2026 -
Materials for ‘Welsh stations’ campaign:
23 April 2026 -
Total: 394.61 MB
Total: 396.58 MB
Total: 398.56 MB
Materials for ‘Welsh socials’ campaign:
23 April 2026 -
Total: 503.77 MB
Total: 612.81 MB
Total: 614.60 MB
Total: 616.10 MB
Total: 617.39 MB
Total: 618.27 MB
Materials for ‘Toolkit’ campaign:
23 April 2026 -
