Make a Connection – phase 2 and 3
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Dates
10 October 2026 - 31 March 2027Locations
National, but with elevated activity targeting 18 high priority locations.Audience
All rail users, particular focus on 18-24 year oldsMedia channels
Stations: digital and printDigital display
Social (Meta)
Organic social
Key contacts
Lucy Dixon – Lucy.Dixon@networkrail.co.uk
In partnership with Shout and the wider rail industry, Make a Connection encourages anyone feeling anxious, stressed or overwhelmed to text ‘Journey’ to 85258 for free, confidential support, 24/7.
This is part of our industry’s ongoing commitment to reduce suicides on the railway, particularly with mental health challenges among 18–24-year-olds at record levels.
By signposting to Shout’s service, we aim to turn moments of vulnerability into opportunities for connection. Updated for 2026 with a short-form campaign film in addition to existing creative, the campaign focuses on encouraging help-seeking behaviours and reminding people they’re not alone.
There are 2 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Make a Connection’ campaign:
10 October 2025 - 31 March 2026
Total: 11.41 MB
Total: 271.54 MB
Total: 316.81 MB
Total: 343.64 MB
Total: 446.87 MB
Total: 453.15 MB
Total: 459.51 MB
Total: 460.14 MB
Materials for ‘Make a Connection - Welsh versions’ campaign:
10 October 2025 - 31 March 2026
Total: 505.41 MB
Total: 765.55 MB
Total: 768.95 MB
Total: 775.34 MB