High Winds

Back to 'archived campaigns'

Dates

19 September 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of high winds.

Media channels

Digital display (Hawk)
Station posters & screens
Web banners
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Note: The paid media will be triggered on paid media when when we are forecasted 49mph or gusts of 59mph.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘High Winds’ campaign:

19 September 2022 - 31 March 2023

All materials

Total:

Digital materials

Total: 41.81 MB

Print materials

Total: 76.08 MB

Social media materials

Total: 104.30 MB

Partner lockup materials

Total: 110.63 MB

Paid media materials

Total: 126.85 MB

Fact sheet

Total: 130.52 MB

Toolkit

Total: 135.99 MB

August 2022 Check Before You Travel

Back to 'archived campaigns'

Dates

18 July 2022 - 29 August 2022

Locations

National

Audience

All Audiences

Media channels

Social
Web
Radio
Billboards

Key contacts

Marketing and Brand team – marketing@networkrail.co.uk

August 2022 Check Before You Travel is a national campaign advising customers to check their travel plans ahead of the August Bank Holiday where there is planned disruption on the rail network.

This campaign was run nationally, but regionalised assets were also created for the Southern, Scotland, Wales and Western regions. It has national paid media on the following channels: press, web banners, digital display, Spotify, billboards, radio, and social media. There is also upweighted paid regional media for the Wales & Western and Southern regions.

The campaign will also be surfaced on owned channels including social, in-station channels, JCDecaux screens and MyConnect.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘Check Before You Travel’ messaging:

18 July 2022 - 29 August 2022

View materials

‘Thank you messaging’ messaging:

30 August 2022 - 5 September 2022

View materials

Materials for ‘Check Before You Travel’ campaign:

18 July 2022 - 29 August 2022

Social and Website

Total: 1.84 MB

Paid Digital Animations

Total: 14.94 MB

Paid Press Ad

Total: 16.43 MB

Paid Radio Ad

Total: 17.69 MB

Paid Roadside Billboards - Global

Total: 18.30 MB

Paid Social Media materials

Total: 22.41 MB

Station Material Packs

Total: 56.64 MB

Materials for ‘Thank you messaging’ campaign:

30 August 2022 - 5 September 2022

Distraction Kills

Back to 'archived campaigns'

Dates

4 July 2022 - 31 August 2022

Locations

National campaign with paid media activity at high priority locations.

Audience

Drivers and dog walkers using level crossings.

Media channels

Owned social media, digital display and audio paid media advertising targeted at high priority locations.

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

Marketing & Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Distraction Kills’ campaign:

4 July 2022 - 31 August 2022

Toolkit

Total: 2.31 MB

Digital screen materials

Total: 5.86 MB

Print materials

Total: 16.43 MB

Social media resources

Total: 467.80 MB

Partner and stakeholder materials

Total: 495.37 MB

Brighter Journeys

Back to 'archived campaigns'

Dates

9 May 2022 - 31 May 2022

Locations

National

Audience

All passengers (leisure, business, commuters)

Media channels

Digital display (HAWK), social media, stations, website

Key contacts

Charlie Oven – charlie.oven@networkrail.co.uk

Brighter Journeys is a campaign which aims to turn stations into positive community hubs inspired by nature. The campaign signposts passengers to the Hub of Hope – an app run by charitable partner Chasing the Stigma offering further support for those struggling with their mental health.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Brighter Journeys ’ campaign:

9 May 2022 - 31 May 2022

In-station Assets

Total: 295.54 MB

Social Media Assets

Total: 298.74 MB

Dual-language Assets

Total: 445.68 MB

Welsh Assets

Total: 448.88 MB

Legacy Assets

Total: 450.90 MB

Toolkit

Total: 457.27 MB

Stay Safe with Thomas

Back to 'archived campaigns'

Dates

11 April 2022 - 25 April 2022

Locations

National

Audience

Leisure passengers and parents of children aged 3-6

Media channels

Social media, stations, website

Key contacts

Charlie Oven – charlie.oven@networkrail.co.uk

Network Rail and Thomas & Friends™ have worked together to create a special online episode designed to help young children learn about staying safe around the railway. The animated short, aimed at three to six-year-olds can be viewed on the ‘Switched On’ website – a free educational rail safety programme for children created by Network Rail, in collaboration with the wider rail industry.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Stay Safe with Thomas ’ campaign:

11 April 2022 - 25 April 2022

All materials

Total: 26.03 MB

Print materials

Total: 39.07 MB

Digital screen materials

Total: 47.16 MB

Social media materials

Total: 51.19 MB

Social media materials - Welsh

Total: 55.43 MB

Beware the bubble

Back to 'archived campaigns'

Photography can be used until 30 March 2024 across all channels. Film can be used until 30 March 2024 on paid media and until February 2026 online.

Dates

2 March 2021 - 30 March 2024

Locations

National but with elevated activity targeting 40 of the high priority level crossing locations.

Audience

All rail users, but in 2023 a particular focus on pedestrians and dog walkers.

Media channels

For May-June 2023 channels include:
- Mobile display advertising
- Spotify audio advertising
- Door drop leaflets
- Owned social media channels
- Roadside billboards

Key contacts

Marketing & Brand team – marketing@networkrail.co.uk

‘Beware the Bubble’ is a public safety campaign, which aims to combat accidents caused by distraction by encouraging people to be more present and mindful of their surroundings when using the railway. The campaign has been developed based on one simple, psychological and relatable truth – we all live our lives ‘in a bubble’ but sometimes this can lead to injury or harm. We see far less of the world than we think we do, especially when we’re distracted by something.

The primary objective of the campaign is to remind all rail users of the potential dangers around the railway and positively encourage them to take responsibility for their own personal safety.

In 2023 the focus of this campaign is on pedestrians and dog walkers using footpath level crossings.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘2023 ’ messaging:

8 May 2023 - 23 June 2023

View materials

‘Wider existing ’ messaging:

2 March 2020 -

View materials

Materials for ‘2023 ’ campaign:

8 May 2023 - 23 June 2023

Campaign toolkit and branding

Total: 21.69 MB

Digital screen materials

Total: 32.92 MB

Print materials

Total: 106.10 MB

Website Social media materials

Total: 112.64 MB

Partnership materials

Total: 164.96 MB

Welsh and bilingual materials

Total: 190.41 MB

30 second video - without face masks

Total: 452.24 MB

Materials for ‘Wider existing ’ campaign:

2 March 2020 -

Toolkit

Total: 471.80 MB

Digital screen materials

Total: 478.38 MB

Welsh digital screen materials

Total: 487.65 MB

Print materials

Total: 538.29 MB

Welsh print materials

Total: 627.70 MB

Social media materials

Total: 740.82 MB

Welsh social media materials

Total: 744.45 MB

Partner and stakeholder materials

Total: 776.08 MB

Welsh partnership materials

Total: 832.16 MB

Paid media materials

Total: 889.72 MB