Check Before You Travel – Easter 2023

Back to 'archived campaigns'

None

Dates

17 February 2023 - 20 February 2023

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

Campaign cancelled due to industrial action.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National Check Before You Travel - Easter 2023’ campaign:

17 February 2023 - 20 February 2023

All National campaign material

Total: 15.32 MB

Print - National material

Total: 24.00 MB

Digital - National material

Total: 28.87 MB

Social Media - National material

Total: 30.63 MB

Print - Wales - National material

Total: 38.63 MB

Digital - Wales - National material

Total: 41.58 MB

Social Media - Wales - National material

Total: 41.94 MB

Print - Scotland - National material

Total: 49.66 MB

Digital - Scotland - National material

Total: 52.01 MB

Social - Scotland - National material

Total: 52.26 MB

Print - NW&C Tailored copy material

Total: 59.89 MB

Digital - NW&C Tailored copy material

Total: 62.30 MB

Social Media - NW&C Tailored copy material

Total: 63.42 MB

Industrial Action February 2023 – Aslef only

Back to 'archived campaigns'

Dates

27 January 2023 - 3 February 2023

Locations

National

Audience

All passengers

Media channels



Key contacts

Marketing & Brand team – marketing@networkrail.co.uk

Our partners at RDG have produced campaign materials to support the upcoming Aslef strikes that are taking place on 1 and 3 February 2023.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Industrial Action February 2023 - Aslef only’ campaign:

27 January 2023 - 3 February 2023

All campaign materials (incl. open artwork files)

Total: 6.27 MB

Digital materials

Total: 9.81 MB

Print materials

Total: 9.97 MB

Campaign toolkit

Total: 10.87 MB

Sexual Harassment – Zero Tolerance

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n/a

Dates

6 April 2022 -

Locations

National

Audience

All rail users

Media channels



Key contacts

Sitota Fekadu – Sitota.Fekadu@RailDeliveryGroup.com

Daniela Maki – Daniela.Maki@RailDeliveryGroup.com

Network Rail are supporting National Rails Sexual Harassment campaign. #ZeroToleranceOnRail

There are 2 phases of the campaign which are both evergreen and can be surfaced at any time.

  • Phase 1 – launched 23 August 2021
  • Phase 2 – launched 6 April 2023

Additional information on phase 2:

  • Building up from the ongoing campaign to raise awareness and educate people of less knows acts of sexual harassment, we have identified the importance of the role of bystanders to tackle the issue across the railway. 
  • Working alongside British Transport Police (BTP) and a bystander intervention expert, a powerful VR experience has been developed that puts people in the shoes of a targeted person and a bystander whilst highlighting less know acts of sexual harassment.
  • There will be a PR activation at Waterloo station on 6 April so the public can experience the content using VR headsets.
  • BTP colleagues will be there to help to answer questions, facilitate conversation and educate passengers.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘Phase 1: Sexual Harassment - Zero Tolerance’ messaging:

23 August 2021 -

View materials

‘Phase 2: Bystander Campaign (VR Event)​’ messaging:

6 April 2023 -

View materials

Materials for ‘Phase 1: Sexual Harassment - Zero Tolerance’ campaign:

23 August 2021 -

Print Materials - Double Royal Posters Only

Total: 4.72 MB

Digital Materials - Landscape

Total: 8.96 MB

Digital Materials - Portrait

Total: 13.13 MB

Social Media - Animated

Total: 20.80 MB

Toolkit

Total: 21.17 MB

Materials for ‘Phase 2: Bystander Campaign (VR Event)​’ campaign:

6 April 2023 -

Industrial Action December 2022 – January 2023

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Dates

8 December 2022 - 11 January 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of industrial action.

Media channels

Digital Display (Hawk)
Social media (paid and owned)
Trainline
National Rail Enquiries
Digital Out of Home
Station posters and screens
Onboard posters
Web banners

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Faye Scadden – Faye.Scadden@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Confirmed strike dates:

13-14 Dec 2022 & 16-17 Dec 22

3-7 Jan 23

Paid media dates:

8 Dec 2022 – 11 Jan 2023

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘Passenger disruption messaging’ messaging:

8 December 2022 - 8 January 2023

View materials

‘Digital calendar creatives’ messaging:

19 December 2022 - 15 January 2023

View materials

‘24 December 2022 station, social and digital messaging’ messaging:

19 December 2022 - 24 December 2022

View materials

‘27 December 2022 social and digital messaging’ messaging:

25 December 2022 - 27 December 2022

View materials

‘Thank you messaging’ messaging:

9 January 2023 - 11 January 2023

View materials

Materials for ‘Passenger disruption messaging’ campaign:

8 December 2022 - 8 January 2023

Print materials

Total: 8.72 MB

Digital materials

Total: 16.01 MB

Paid media materials

Total: 16.29 MB

Materials for ‘Digital calendar creatives’ campaign:

19 December 2022 - 15 January 2023

Materials for ‘24 December 2022 station, social and digital messaging’ campaign:

19 December 2022 - 24 December 2022

Digital materials

Total: 23.67 MB

Social materials

Total: 26.03 MB

Print materials

Total: 33.85 MB

Materials for ‘27 December 2022 social and digital messaging’ campaign:

25 December 2022 - 27 December 2022

Materials for ‘Thank you messaging’ campaign:

9 January 2023 - 11 January 2023

Digital materials

Total: 38.99 MB

Social materials

Total: 40.72 MB

Print materials

Total: 43.90 MB

Small Actions Make a Big Difference – Railway Guardian App

Back to 'archived campaigns'

Dates

2 December 2022 -

Locations

National

Audience

All rail users

Media channels

JCDecaux screens at stations

Key contacts

Louise Howarth – louise.howarth@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Network Rail are partnering with British Transport Police to amplify their Small Actions Make a Big Difference campaign. Have ‘help at hand’ when you travel, report any crime or concerns on the Railway Guardian App:

• Report crime, station and street safety issues
• Read guides
• Find support services

In an emergency, always call 999

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Snow and Ice

Back to 'archived campaigns'

Dates

1 December 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of snow and ice.

Media channels

Digital Display (Hawk)
Station posters and screens
Onboard posters
Web banners
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to drop to 2° or lower, or if we are forecasted 15cm or more of snow.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Snow and Ice’ campaign:

1 December 2022 - 31 March 2023

All materials

Total:

Digital materials

Total: 63.39 MB

Print materials

Total: 70.52 MB

Social media materials

Total: 120.32 MB

Partner lockup material

Total: 120.89 MB

Paid media materials

Total: 134.63 MB

Fact Sheet

Total: 135.79 MB

Toolkit

Total: 139.74 MB

Heavy Rainfall

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Dates

1 December 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of heavy rainfall.

Media channels

Digital Display (Hawk)
Station posters and screens
Onboard posters
Web banners
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign will be triggered on paid media when when we are forecasted 20mm of rain in 24 hours or when flood warnings are issued.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Heavy Rainfall’ campaign:

1 December 2022 - 31 March 2023

All materials

Total: 0.00 B

Digital materials

Total: 75.42 MB

Print materials

Total: 88.56 MB

Social media materials

Total: 147.32 MB

Partner lockup material

Total: 148.69 MB

Paid media materials

Total: 166.14 MB

Fact sheet

Total: 167.55 MB

Toolkit

Total: 172.13 MB

Get Home Safe

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Dates

17 November 2022 - 31 December 2022

Locations

National campaign with paid media activity in high priority locations.

Audience

Passengers and station users who are attending social events.

Media channels

Owned social media, station channels, targeted mobile advertising at high priority locations & beer mats shared with in station pubs.

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Get Home Safe’ campaign:

17 November 2022 - 31 December 2022

Toolkit

Total: 6.62 MB

Digital screen materials

Total: 32.24 MB

Print materials

Total: 117.18 MB

Welsh bilingual print materials

Total: 197.07 MB

Social media materials

Total: 304.19 MB

Welsh bilingual social media materials

Total: 344.14 MB

Partner and stakeholder materials

Total: 409.40 MB

You vs Train – Harrison’s Story

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Dates

12 October 2022 -

Locations



Audience

Media channels



Key contacts

Donna Mitchell – Donna.Mitchell@networkrail.co.uk

Harrison’s Story tells the story of 11-year-old Harrison Ballantyne, who tragically lost his life when he was electrocuted by overhead power cables after trespassing into a rail freight depot to retrieve a lost football.

First campaign ran 12 October to 17 November 2022.

2nd campaign run – Tuesday 27 June to Sunday 3 September 2023.

This campaign is evergreen and the assets can be surfaced at any time on your channels.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Leaves on the Line

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Dates

19 September 2022 - 30 November 2022

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of leaves on the railway line.

Media channels

Digital display (Hawk)
Station posters & screens
Web banners
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The paid media will be ‘always on’ throughout the Autumn months (20 September – 30 November 2022) because of the travel disruption caused by leaves on the line.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Leaves on the Line’ campaign:

19 September 2022 - 30 November 2022

All materials

Total: 174.71 MB

Digital screen materials

Total: 245.09 MB

Print materials

Total: 271.65 MB

Social media materials

Total: 301.22 MB

Partner and stakeholder materials

Total: 304.05 MB

Paid media materials

Total: 322.46 MB

Fact sheet

Total: 327.90 MB

Toolkit

Total: 333.29 MB