Extreme Heat – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 17 September 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 32°.

Materials on this page:

  • Animation and digital assets explaining the impacts hot weather has on the railway
  • Bespoke water bottle refill assets for all Network Rail managed stations

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 - 17 September 2023

View materials

‘Digital and film materials’ messaging:

5 June 2023 - 3 September 2023

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 - 3 September 2023

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 17 September 2023

Digital materials

Total: 17.09 MB

Print materials

Total: 19.16 MB

Social materials

Total: 99.24 MB

Paid media materials

Total: 113.25 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 - 3 September 2023

Hot weather / climate change explanation animation

Total: 252.03 MB

Animations

Total: 705.13 MB

Social media toolkit

Total: 711.93 MB

Examples of social posts for hot weather

Total: 712.00 MB

Hot weather videos (routes)

Total: 808.02 MB

Multi-media materials

Total: 808.02 MB

Rails pictures (routes)

Total: 810.16 MB

Images of water fountains (routes)

Total: 989.75 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 - 3 September 2023

Generic - for all stations

Total: 991.44 MB

Birmingham New Street

Total: 992.58 MB

Bristol Temple Meads

Total: 993.62 MB

Clapham Junction

Total: 994.81 MB

Edinburgh Waverley

Total: 995.90 MB

Glasgow Central

Total: 1,003.05 MB

Guildford

Total: 1,004.15 MB

Leeds

Total: 1,005.25 MB

Liverpool Lime Street

Total: 1,006.30 MB

London Bridge

Total: 1,007.36 MB

London Cannon Street

Total: 1,008.41 MB

London Charing Cross

Total: 1,009.47 MB

London Euston

Total: 1,010.53 MB

London Kings Cross

Total: 1,011.68 MB

London Liverpool Street

Total: 1,012.71 MB

London Paddington

Total: 1,013.77 MB

London Victoria

Total: 1,014.85 MB

London Waterloo

Total: 1,015.94 MB

Manchester Piccadilly

Total: 1,018.12 MB

Reading

Total: 1,019.19 MB

Shattered lives

Back to 'archived campaigns'

Dates

1 July 2021 -

Locations

National

Audience

Adults

Media channels



Key contacts

Shattered lives in a trespass campaign that focuses on adult trespassers (20-55) to challenge their misconception that their behaviour isn’t really dangerous.

Our campaign message draws on the emotion behind the consequence of trespassing and the impact this has on friends, family and the wider community.

STEPPING ON THE TRACK SHATTERS LIVES.

There are more dangers on the track than you think. Don’t leave the people around you to pick up the pieces.

You are welcome to use the following campaign resources across your channels.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Shattered lives’ campaign:

1 July 2021 -

Hero films

Total: 388.37 MB

Teaser films

Total: 451.52 MB

Digital display materials

Total: 500.12 MB

Social media materials

Total: 612.16 MB

Station safety campaign

Back to 'archived campaigns'

Dates

2 July 2021 -

Locations

Network Rail managed stations

Audience

Passengers and station users

Media channels

Station channels

Key contacts

marketing@networkrail.co.uk

Most accidents leading to major injuries at stations are due to slips, trips and falls. And they’re likely to happen on stairs or escalators more than any other station location, often because people are rushing or carrying heavy luggage.

We work hard to keep passengers travelling through our stations safe – we want everyone home safe every day.

Use resources on this page across your channels to help support Station Safety

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Station safety campaign’ campaign:

2 July 2021 -

Posters

Total: 19.30 MB

15 second short animations

Total: 45.11 MB

30 second animations

Total: 62.00 MB

Social assets (Intoxication only)

Total: 88.10 MB

Industrial Action – Phase 1 – 8 overview

Back to 'archived campaigns'

Dates

14 June 2022 - 23 March 2023

Locations

National

Audience

All passengers

Media channels

Hawk
National Rail Enquiries
Trainline
Facebook
Instagram

Key contacts

marketing@networkrail.co.uk

Overview of all 8 phase of IA.

Phase 1: 14 June 2022 – 29 June 2022
Phase 2: 20 July 2022 – 3 August 2022
Phase 3: 7 August 2022 24 August 2022
Phase 4: 8 September 2022 – 9 September 2022 (cancelled due to Queen’s passing)
Phase 5: 23 September 2022 – 12 October 2022
Phase 6: 29 October 2022 – 7 November 2022 (strikes suspended last minute – disruption still occurred)
Phase 7: 8 December 2022 – 11 January 2023
Phase 8: 10 March 2023 – 23 March 2023 (second phase of strikes suspended)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 8 sets of creatives and messages which might be surfaced during different dates:

‘Phase 1’ messaging:

14 June 2022 - 29 June 2022

View materials

‘Phase 2’ messaging:

20 July 2022 - 3 August 2022

View materials

‘Phase 3’ messaging:

7 August 2022 - 24 August 2022

View materials

‘Phase 4 (cancelled due to Queen's passing)’ messaging:

8 September 2022 - 9 September 2022

View materials

‘Phase 5’ messaging:

23 September 2022 - 12 October 2022

View materials

‘Phase 6 (strikes suspended last minute - disruption still occurred)’ messaging:

29 October 2022 - 7 November 2022

View materials

‘Phase 7’ messaging:

8 December 2022 - 11 January 2023

View materials

‘Phase 8 (second phase of strikes suspended)’ messaging:

10 March 2023 - 23 March 2023

View materials

Materials for ‘Phase 1’ campaign:

14 June 2022 - 29 June 2022

Materials for ‘Phase 2’ campaign:

20 July 2022 - 3 August 2022

Materials for ‘Phase 3’ campaign:

7 August 2022 - 24 August 2022

Materials for ‘Phase 4 (cancelled due to Queen's passing)’ campaign:

8 September 2022 - 9 September 2022

Materials for ‘Phase 5’ campaign:

23 September 2022 - 12 October 2022

Materials for ‘Phase 6 (strikes suspended last minute - disruption still occurred)’ campaign:

29 October 2022 - 7 November 2022

Materials for ‘Phase 7’ campaign:

8 December 2022 - 11 January 2023

Materials for ‘Phase 8 (second phase of strikes suspended)’ campaign:

10 March 2023 - 23 March 2023

Sustainability: A Greener Future – one train journey at a time (April – June 2023)

Back to 'archived campaigns'

Dates

17 April 2023 - 4 June 2023

Locations

Target cities :

Birmingham, Glasgow, Cardiff, Manchester, Edinburgh, Liverpool, Leeds, Chelmsford, Bristol, Cambridge, Oxford, Sheffield, Stockport, Coventry, York, Milton Keynes, Newcastle, Reading, City of London, Leicester, Preston, Bath, Brighton, Nottingham, Peterborough


Audience

Key Goal: Inspire people to use the network for at least one more train journey on a clean, green train while making existing passengers feel good that they’re already doing the right thing

Audience: Gen Z - extremely environmentally motivated infrequent rail users (18-26) and Conscious Considerers - environmentally aware non-rail users (55-74)

Media channels

Paid media channels:

A strong mix of online and offline media, including: OOH, web banners, digital display, Spotify, Gum Gum, roadside billboards, and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens


Key contacts

Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Sustainability Campaign’ campaign:

17 April 2023 - 14 June 2023

All campaign material

Total: 125.83 MB

Motion Campaign Material

Total: 165.12 MB

Digital Campaign Material

Total: 167.38 MB

Print Campaign Material

Total: 243.99 MB

Social Media Campaign Material

Total: 246.87 MB

Static Campaign Material

Total: 253.77 MB

Out of Home Campaign Material - D48 Sheet

Total: 1,011.45 MB

Out of Home Campaign Material - D96 Sheet

Total: 3.11 GB

Out of Home Campaign Material - DM6 Sheet

Total: 5.15 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - In Station

Total: 5.45 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - Out of Home

Total: 5.62 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - Social Media

Total: 5.82 GB

Campaign TOC Toolkit Guidelines

Total: 5.83 GB

Paid Media Assets - Landscape Screens

Total: 5.84 GB

Paid Media Assets - Portrait Screens - 6 Sheet

Total: 5.85 GB

TOC Toolkit Editable Artwork - Paid Media Assets - 6 sheet

Total: 5.90 GB

TOC Toolkit Editable Artwork - Paid Media Assets - 48 sheet

Total: 5.95 GB

TOC Toolkit Editable Artwork - Paid Media Assets - D48 Digital sheet

Total: 5.99 GB

TOC Toolkit Editable Artwork - Paid Media Assets - Digital 6 sheet

Total: 6.04 GB

Check Before You Travel – Early & Late May 2023

Back to 'archived campaigns'

Dates

17 April 2023 - 30 May 2023

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Check Before You Travel – Early & Late May 2023’ campaign:

17 April 2023 - 30 May 2023

All National campaign material

Total: 15.18 MB

Print - National Material

Total: 22.31 MB

Digital - National Material

Total: 27.28 MB

Social Media - National Material

Total: 29.04 MB

Print - Wales - National Material

Total: 36.22 MB

Digital - Wales - National Material

Total: 40.04 MB

Social Media - Wales - National Material

Total: 40.39 MB

Print - Scotland Tailored Copy Material

Total: 47.61 MB

Digital - Scotland Tailored Copy Material

Total: 50.83 MB

Social Media - Scotland Tailored Copy Material

Total: 51.14 MB

Print - Western Tailored Copy Material

Total: 58.28 MB

Digital - Western Tailored Copy Material

Total: 61.27 MB

Social Media - Western Tailored Copy Material

Total: 61.56 MB

Print - NW&C Tailored Copy Material

Total: 68.70 MB

Digital - NW&C Tailored Copy Material

Total: 71.61 MB

Social Media - NW&C Tailored Copy Material

Total: 72.74 MB

Post Campaign - Thank You - National campaign material (to be provided)

Total: 72.74 MB

Spring means more

Back to 'archived campaigns'

Dates

3 April 2023 - 21 April 2023

Locations

All Network Rail managed stations

Audience

All passengers (primary)
Staff and contractors (secondary)

Media channels

Stations and social

Key contacts

Felicity Jump

felicity.jump@networkrail.co.uk

Senior commercial filming and campaigns manager

Scott Fisher

scott.fisher@networkrail.co.uk

Head of retail marketing and passenger insights

retail marketing campaign

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Check Before You Travel – Easter / Early May 2023

Back to 'archived campaigns'

Dates

24 March 2023 - 11 April 2023

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Materials for ‘National Check Before You Travel - Easter / Early May 2023’ campaign:’ campaign:

24 March 2023 - 10 April 2023

All National campaign material

Total: 16.40 MB

Print - National material

Total: 25.08 MB

Digital - National material

Total: 30.69 MB

Social Media - National material

Total: 32.80 MB

Print - Wales - National material

Total: 40.15 MB

Digital - Wales - National material

Total: 43.98 MB

Social Media - Wales - National material

Total: 44.37 MB

Print - Scotland - National material

Total: 51.69 MB

Digital - Scotland - National material

Total: 54.66 MB

Social Media - Scotland - National material

Total: 54.96 MB

Print - Western Tailored copy material

Total: 62.27 MB

Digital - Western Tailored copy material

Total: 65.19 MB

Social Media - Western Tailored copy material

Total: 65.48 MB

Print - NW&C Tailored copy material

Total: 72.70 MB

Digital - NW&C Tailored copy material

Total: 75.69 MB

Social Media - NW&C Tailored copy material

Total: 76.87 MB

Industrial Action March – April 2023

Back to 'archived campaigns'

Dates

9 March 2023 - 23 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of industrial action.

Media channels

Digital Display (Hawk)
Social media (paid and owned)
Trainline
National Rail Enquiries
Station posters and screens
Onboard posters
Web banners

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Faye Scadden – Faye.Scadden@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Confirmed RMT TOC strike dates:
16 March and 18 March

Strike dates on 30 March and 1 April suspended on 23/03/23.

Campaign messaging includes reference to the engineering works that are taking place over the Easter weekend.

Paid media dates:
9 March – 1 April

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘Passenger disruption messaging’ messaging:

9 March 2023 - 1 April 2023

View materials

‘Digital calendar materials’ messaging:

9 March 2023 - 1 April 2023

View materials

Materials for ‘Passenger disruption messaging’ campaign:

9 March 2023 - 1 April 2023

All assets - zip folder

Total: 12.84 MB

Print materials with crop lines

Total: 16.91 MB

Print materials without crop lines

Total: 20.80 MB

Digital materials

Total: 23.62 MB

Social media materials

Total: 24.99 MB

Materials for ‘Digital calendar materials’ campaign:

9 March 2023 - 1 April 2023

Small Talk Saves Lives, Phase 6

Back to 'archived campaigns'

Dates

21 February 2023 - 12 March 2023

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Small Talk Saves Lives is a campaign to empower the public to act to prevent suicide on the railways and in other settings. The campaign has been running since 2017 and is the rail industry’s award-winning flagship suicide prevention campaign delivered in partnership with Samaritans and British Transport Police.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

-

Media Backgrounder

Total: 152.39 KB

Campaign Film

Total: 65.08 MB

Social Media Assets

Total: 67.85 MB

Station Assets

Total: 74.76 MB

Print Assets

Total: 84.68 MB

Toolkit

Total: 86.07 MB