Extreme Heat – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 17 September 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 32°.

Materials on this page:

  • Animation and digital assets explaining the impacts hot weather has on the railway
  • Bespoke water bottle refill assets for all Network Rail managed stations

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 - 17 September 2023

View materials

‘Digital and film materials’ messaging:

5 June 2023 - 3 September 2023

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 - 3 September 2023

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 17 September 2023

Digital materials

Total: 17.09 MB

Print materials

Total: 19.16 MB

Social materials

Total: 99.24 MB

Paid media materials

Total: 113.25 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 - 3 September 2023

Hot weather / climate change explanation animation

Total: 252.03 MB

Animations

Total: 705.13 MB

Social media toolkit

Total: 711.93 MB

Examples of social posts for hot weather

Total: 712.00 MB

Hot weather videos (routes)

Total: 808.02 MB

Multi-media materials

Total: 808.02 MB

Rails pictures (routes)

Total: 810.16 MB

Images of water fountains (routes)

Total: 989.75 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 - 3 September 2023

Generic - for all stations

Total: 991.44 MB

Birmingham New Street

Total: 992.58 MB

Bristol Temple Meads

Total: 993.62 MB

Clapham Junction

Total: 994.81 MB

Edinburgh Waverley

Total: 995.90 MB

Glasgow Central

Total: 1,003.05 MB

Guildford

Total: 1,004.15 MB

Leeds

Total: 1,005.25 MB

Liverpool Lime Street

Total: 1,006.30 MB

London Bridge

Total: 1,007.36 MB

London Cannon Street

Total: 1,008.41 MB

London Charing Cross

Total: 1,009.47 MB

London Euston

Total: 1,010.53 MB

London Kings Cross

Total: 1,011.68 MB

London Liverpool Street

Total: 1,012.71 MB

London Paddington

Total: 1,013.77 MB

London Victoria

Total: 1,014.85 MB

London Waterloo

Total: 1,015.94 MB

Manchester Piccadilly

Total: 1,018.12 MB

Reading

Total: 1,019.19 MB

Industrial Action – Phase 1 – 8 overview

Back to 'archived campaigns'

Dates

14 June 2022 - 23 March 2023

Locations

National

Audience

All passengers

Media channels

Hawk
National Rail Enquiries
Trainline
Facebook
Instagram

Key contacts

marketing@networkrail.co.uk

Overview of all 8 phase of IA.

Phase 1: 14 June 2022 – 29 June 2022
Phase 2: 20 July 2022 – 3 August 2022
Phase 3: 7 August 2022 24 August 2022
Phase 4: 8 September 2022 – 9 September 2022 (cancelled due to Queen’s passing)
Phase 5: 23 September 2022 – 12 October 2022
Phase 6: 29 October 2022 – 7 November 2022 (strikes suspended last minute – disruption still occurred)
Phase 7: 8 December 2022 – 11 January 2023
Phase 8: 10 March 2023 – 23 March 2023 (second phase of strikes suspended)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 8 sets of creatives and messages which might be surfaced during different dates:

‘Phase 1’ messaging:

14 June 2022 - 29 June 2022

View materials

‘Phase 2’ messaging:

20 July 2022 - 3 August 2022

View materials

‘Phase 3’ messaging:

7 August 2022 - 24 August 2022

View materials

‘Phase 4 (cancelled due to Queen's passing)’ messaging:

8 September 2022 - 9 September 2022

View materials

‘Phase 5’ messaging:

23 September 2022 - 12 October 2022

View materials

‘Phase 6 (strikes suspended last minute - disruption still occurred)’ messaging:

29 October 2022 - 7 November 2022

View materials

‘Phase 7’ messaging:

8 December 2022 - 11 January 2023

View materials

‘Phase 8 (second phase of strikes suspended)’ messaging:

10 March 2023 - 23 March 2023

View materials

Materials for ‘Phase 1’ campaign:

14 June 2022 - 29 June 2022

Materials for ‘Phase 2’ campaign:

20 July 2022 - 3 August 2022

Materials for ‘Phase 3’ campaign:

7 August 2022 - 24 August 2022

Materials for ‘Phase 4 (cancelled due to Queen's passing)’ campaign:

8 September 2022 - 9 September 2022

Materials for ‘Phase 5’ campaign:

23 September 2022 - 12 October 2022

Materials for ‘Phase 6 (strikes suspended last minute - disruption still occurred)’ campaign:

29 October 2022 - 7 November 2022

Materials for ‘Phase 7’ campaign:

8 December 2022 - 11 January 2023

Materials for ‘Phase 8 (second phase of strikes suspended)’ campaign:

10 March 2023 - 23 March 2023

Check Before You Travel – Early & Late May 2023

Back to 'archived campaigns'

Dates

17 April 2023 - 30 May 2023

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Check Before You Travel – Early & Late May 2023’ campaign:

17 April 2023 - 30 May 2023

All National campaign material

Total: 15.18 MB

Print - National Material

Total: 22.31 MB

Digital - National Material

Total: 27.28 MB

Social Media - National Material

Total: 29.04 MB

Print - Wales - National Material

Total: 36.22 MB

Digital - Wales - National Material

Total: 40.04 MB

Social Media - Wales - National Material

Total: 40.39 MB

Print - Scotland Tailored Copy Material

Total: 47.61 MB

Digital - Scotland Tailored Copy Material

Total: 50.83 MB

Social Media - Scotland Tailored Copy Material

Total: 51.14 MB

Print - Western Tailored Copy Material

Total: 58.28 MB

Digital - Western Tailored Copy Material

Total: 61.27 MB

Social Media - Western Tailored Copy Material

Total: 61.56 MB

Print - NW&C Tailored Copy Material

Total: 68.70 MB

Digital - NW&C Tailored Copy Material

Total: 71.61 MB

Social Media - NW&C Tailored Copy Material

Total: 72.74 MB

Post Campaign - Thank You - National campaign material (to be provided)

Total: 72.74 MB

Check Before You Travel – Easter / Early May 2023

Back to 'archived campaigns'

Dates

24 March 2023 - 11 April 2023

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Materials for ‘National Check Before You Travel - Easter / Early May 2023’ campaign:’ campaign:

24 March 2023 - 10 April 2023

All National campaign material

Total: 16.40 MB

Print - National material

Total: 25.08 MB

Digital - National material

Total: 30.69 MB

Social Media - National material

Total: 32.80 MB

Print - Wales - National material

Total: 40.15 MB

Digital - Wales - National material

Total: 43.98 MB

Social Media - Wales - National material

Total: 44.37 MB

Print - Scotland - National material

Total: 51.69 MB

Digital - Scotland - National material

Total: 54.66 MB

Social Media - Scotland - National material

Total: 54.96 MB

Print - Western Tailored copy material

Total: 62.27 MB

Digital - Western Tailored copy material

Total: 65.19 MB

Social Media - Western Tailored copy material

Total: 65.48 MB

Print - NW&C Tailored copy material

Total: 72.70 MB

Digital - NW&C Tailored copy material

Total: 75.69 MB

Social Media - NW&C Tailored copy material

Total: 76.87 MB

Industrial Action February 2023 – Aslef only

Back to 'archived campaigns'

Dates

27 January 2023 - 3 February 2023

Locations

National

Audience

All passengers

Media channels



Key contacts

Marketing & Brand team – marketing@networkrail.co.uk

Our partners at RDG have produced campaign materials to support the upcoming Aslef strikes that are taking place on 1 and 3 February 2023.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Industrial Action February 2023 - Aslef only’ campaign:

27 January 2023 - 3 February 2023

All campaign materials (incl. open artwork files)

Total: 6.27 MB

Digital materials

Total: 9.81 MB

Print materials

Total: 9.97 MB

Campaign toolkit

Total: 10.87 MB

Industrial Action December 2022 – January 2023

Back to 'archived campaigns'

Dates

8 December 2022 - 11 January 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of industrial action.

Media channels

Digital Display (Hawk)
Social media (paid and owned)
Trainline
National Rail Enquiries
Digital Out of Home
Station posters and screens
Onboard posters
Web banners

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Faye Scadden – Faye.Scadden@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Confirmed strike dates:

13-14 Dec 2022 & 16-17 Dec 22

3-7 Jan 23

Paid media dates:

8 Dec 2022 – 11 Jan 2023

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘Passenger disruption messaging’ messaging:

8 December 2022 - 8 January 2023

View materials

‘Digital calendar creatives’ messaging:

19 December 2022 - 15 January 2023

View materials

‘24 December 2022 station, social and digital messaging’ messaging:

19 December 2022 - 24 December 2022

View materials

‘27 December 2022 social and digital messaging’ messaging:

25 December 2022 - 27 December 2022

View materials

‘Thank you messaging’ messaging:

9 January 2023 - 11 January 2023

View materials

Materials for ‘Passenger disruption messaging’ campaign:

8 December 2022 - 8 January 2023

Print materials

Total: 8.72 MB

Digital materials

Total: 16.01 MB

Paid media materials

Total: 16.29 MB

Materials for ‘Digital calendar creatives’ campaign:

19 December 2022 - 15 January 2023

Materials for ‘24 December 2022 station, social and digital messaging’ campaign:

19 December 2022 - 24 December 2022

Digital materials

Total: 23.67 MB

Social materials

Total: 26.03 MB

Print materials

Total: 33.85 MB

Materials for ‘27 December 2022 social and digital messaging’ campaign:

25 December 2022 - 27 December 2022

Materials for ‘Thank you messaging’ campaign:

9 January 2023 - 11 January 2023

Digital materials

Total: 38.99 MB

Social materials

Total: 40.72 MB

Print materials

Total: 43.90 MB

Snow and Ice

Back to 'archived campaigns'

Dates

1 December 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of snow and ice.

Media channels

Digital Display (Hawk)
Station posters and screens
Onboard posters
Web banners
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to drop to 2° or lower, or if we are forecasted 15cm or more of snow.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Snow and Ice’ campaign:

1 December 2022 - 31 March 2023

All materials

Total:

Digital materials

Total: 63.39 MB

Print materials

Total: 70.52 MB

Social media materials

Total: 120.32 MB

Partner lockup material

Total: 120.89 MB

Paid media materials

Total: 134.63 MB

Fact Sheet

Total: 135.79 MB

Toolkit

Total: 139.74 MB

Heavy Rainfall

Back to 'archived campaigns'

Dates

1 December 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of heavy rainfall.

Media channels

Digital Display (Hawk)
Station posters and screens
Onboard posters
Web banners
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign will be triggered on paid media when when we are forecasted 20mm of rain in 24 hours or when flood warnings are issued.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Heavy Rainfall’ campaign:

1 December 2022 - 31 March 2023

All materials

Total: 0.00 B

Digital materials

Total: 75.42 MB

Print materials

Total: 88.56 MB

Social media materials

Total: 147.32 MB

Partner lockup material

Total: 148.69 MB

Paid media materials

Total: 166.14 MB

Fact sheet

Total: 167.55 MB

Toolkit

Total: 172.13 MB

Industrial Action (October 2022)

Back to 'archived campaigns'

Testing usage restrictions field

Dates

23 September 2022 - 12 October 2022

Locations

National

Audience

All passengers (leisure, business, commuters)

Media channels

Digital display (HAWK), social media, stations, website

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

Industry-wide rail strikes have occurred monthly since the summer. This phase sees strikes occur on the 1st, 5th and 8th October. Our campaign collateral is across multiple channels, to warn passengers of the disruption they will face and advise them to only travel by train if necessary.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Industrial Action (October 2022)’ campaign:

23 September 2022 - 12 October 2022

All materials

Total: 18.34 MB

Paid media materials

Total: 20.73 MB

Print materials

Total: 29.45 MB

Social media materials

Total: 41.64 MB

Leaves on the Line

Back to 'archived campaigns'

Dates

19 September 2022 - 30 November 2022

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of leaves on the railway line.

Media channels

Digital display (Hawk)
Station posters & screens
Web banners
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The paid media will be ‘always on’ throughout the Autumn months (20 September – 30 November 2022) because of the travel disruption caused by leaves on the line.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Leaves on the Line’ campaign:

19 September 2022 - 30 November 2022

All materials

Total: 174.71 MB

Digital screen materials

Total: 245.09 MB

Print materials

Total: 271.65 MB

Social media materials

Total: 301.22 MB

Partner and stakeholder materials

Total: 304.05 MB

Paid media materials

Total: 322.46 MB

Fact sheet

Total: 327.90 MB

Toolkit

Total: 333.29 MB