Women’s World Cup 2023

Back to 'archived campaigns'

Dates

19 August 2023 - 20 August 2023

Locations

National

Audience

All passengers

Media channels

Stations
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Good luck Lionesses – live Sunday 20 August until 14:00 (social / stations in England)

“It’s coming home” departure board – live Sunday 20 August. Take down at 14:00 if England lose (stations in England)

Congratulations Lioness – live Sunday 20 August from 14:00 if England win (social / stations in England)

“Football’s coming home” station announcement – live Sunday 20 August if England win (stations in England)

“Ticket to ride” – live Sunday 20 August if England win (social)

Victory parade plan ahead messaging – live Monday 21 – Tuesday 22 August if England win (social and all stations)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 7 sets of creatives and messages which might be surfaced during different dates:

‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ messaging:

19 August 2023 - 20 August 2023

View materials

‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Ticket to ride" - live Sunday 20 August if England win (social)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ messaging:

21 August 2023 - 22 August 2023

View materials

‘In-station and social media content plan’ messaging:

19 August 2023 - 22 August 2023

View materials

Materials for ‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ campaign:

19 August 2023 - 20 August 2023

Materials for ‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘"Ticket to ride" - live Sunday 20 August if England win (social)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ campaign:

21 August 2023 - 22 August 2023

Materials for ‘In-station and social media content plan’ campaign:

19 August 2023 - 22 August 2023