High Winds

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Dates

19 September 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of high winds.

Media channels

Digital display (Hawk)
Station posters & screens
Web banners
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Note: The paid media will be triggered on paid media when when we are forecasted 49mph or gusts of 59mph.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘High Winds’ campaign:

19 September 2022 - 31 March 2023

All materials

Total:

Digital materials

Total: 41.81 MB

Print materials

Total: 76.08 MB

Social media materials

Total: 104.30 MB

Partner lockup materials

Total: 110.63 MB

Paid media materials

Total: 126.85 MB

Fact sheet

Total: 130.52 MB

Toolkit

Total: 135.99 MB

August 2022 Check Before You Travel

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Dates

18 July 2022 - 29 August 2022

Locations

National

Audience

All Audiences

Media channels

Social
Web
Radio
Billboards

Key contacts

Marketing and Brand team – marketing@networkrail.co.uk

August 2022 Check Before You Travel is a national campaign advising customers to check their travel plans ahead of the August Bank Holiday where there is planned disruption on the rail network.

This campaign was run nationally, but regionalised assets were also created for the Southern, Scotland, Wales and Western regions. It has national paid media on the following channels: press, web banners, digital display, Spotify, billboards, radio, and social media. There is also upweighted paid regional media for the Wales & Western and Southern regions.

The campaign will also be surfaced on owned channels including social, in-station channels, JCDecaux screens and MyConnect.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘Check Before You Travel’ messaging:

18 July 2022 - 29 August 2022

View materials

‘Thank you messaging’ messaging:

30 August 2022 - 5 September 2022

View materials

Materials for ‘Check Before You Travel’ campaign:

18 July 2022 - 29 August 2022

Social and Website

Total: 1.84 MB

Paid Digital Animations

Total: 14.94 MB

Paid Press Ad

Total: 16.43 MB

Paid Radio Ad

Total: 17.69 MB

Paid Roadside Billboards - Global

Total: 18.30 MB

Paid Social Media materials

Total: 22.41 MB

Station Material Packs

Total: 56.64 MB

Materials for ‘Thank you messaging’ campaign:

30 August 2022 - 5 September 2022

Hot Weather

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Dates

14 June 2022 - 18 September 2022

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of hot weather.

Media channels

Digital display (HAWK), social media, stations

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 28°.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Hot Weather’ campaign:

14 June 2022 - 18 September 2022

Digital materials

Total: 12.62 MB

Print materials

Total: 25.22 MB

Social media materials

Total: 37.51 MB

Partner lockup materials

Total: 38.44 MB

Paid media materials

Total: 38.58 MB

Fact sheet

Total: 39.73 MB

Toolkit

Total: 42.43 MB