Campaign Resource Centre

Weather Disruption Heavy Rain OIS Screen Landscape Static 1920x1080

Weather-Disruption-Heavy-Rain-OIS-Screen-Landscape-Static-1920x1080-2.jpg

398.87 KB

Weather Disruption Heavy Rain OIS Landscape Animated 1920x1080

Weather-Disruption-Heavy-Rain-OIS-Landscape-Animated-1920x1080-1.mp4

5.52 MB

Weather Disruption Heavy Rain OIS Portrait Static 1080x1920

Weather-Disruption-Heavy-Rain-OIS-Portrait-Static-1080x1920-1.jpg

437.93 KB

Weather Disruption Heavy Rain OIS Portrait Animated 1080x1920

Weather-Disruption-Heavy-Rain-OIS-Portrait-Animated-1080x1920-1.mp4

5.41 MB

Weather Disruption Heavy Rain Digital Totems 1080x1920

Weather-Disruption-Heavy-Rain-Digital-Totems-1080x1920-1.jpg

438.18 KB

Weather Disruption Heavy Rain D6 Poster 1080x1920

Weather-Disruption-Heavy-Rain-D6-Poster-1080x1920-1.jpg

437.98 KB

Weather Disruption Heavy Rainfall NR Image Web 1080x1920

Weather-Disruption-Heavy-Rainfall-NR-Image-Web-1080x1920-1.jpg

1.07 MB

Total: 13.68 MB

Weather Disruption Heavy Rain DR Poster 635x1000

Weather-Disruption-Heavy-Rain-DR-Poster-635x1000-1.pdf

771.42 KB

Weather Disruption Heavy Rain A1 Poster 594x841

Weather-Disruption-Heavy-Rain-A1-Poster-594x841-1.pdf

1.05 MB

Weather Disruption Heavy Rain A2 Poster 420x594

Weather-Disruption-Heavy-Rain-A2-Poster-420x594-1.pdf

1.06 MB

Weather Disruption Heavy Rain A3 Poster 297x420

Weather-Disruption-Heavy-Rain-A3-Poster-297x420-1.pdf

1.02 MB

Weather Disruption Heavy Rain A4 Poster 210x297

Weather-Disruption-Heavy-Rain-A4-Poster-210x297-1.pdf

1.04 MB

Total: 18.61 MB

Weather Disruption Heavy Rain LinkedIn Animated 1080x1080

Weather-Disruption-Heavy-Rain-LinkedIn-Animated-1080x1080-1.mp4

3.75 MB

Weather Disruption Heavy Rain LinkedIn Static 1080x1080

Weather-Disruption-Heavy-Rain-LinkedIn-Static-1080x1080-1.jpg

277.55 KB

Weather Disruption Heavy Rain Twitter Animated 1080x1080

Weather-Disruption-Heavy-Rain-Twitter-Animated-1080x1080-1.mp4

11.13 MB

Weather Disruption Heavy Rain Twitter Static 1080x1080

Weather-Disruption-Heavy-Rain-Twitter-Static-1080x1080-1.jpg

277.55 KB

Weather Disruption Heavy Rain YouTube Animated 600x500

Weather-Disruption-Heavy-Rain-YouTube-Animated-600x500-1.mp4

14.80 MB

Weather Disruption Heavy Rain YouTube static 600x500

Weather-Disruption-Heavy-Rain-YouTube-static-600x500-1.jpg

104.26 KB

Weather Disruption Heavy Rain Facebook Graphic Static 1080x1080

Weather-Disruption-Heavy-Rain-Facebook-Graphic-Static-1080x1080-1.jpg

277.54 KB

Weather Disruption Heavy Rain FB Graphic Animated 1080x1080

Weather-Disruption-Heavy-Rain-FB-Graphic-Animated-1080x1080-1.mp4

11.13 MB

Weather Disruption Heavy Rain Insta Animated 1080x1080

Weather-Disruption-Heavy-Rain-Insta-Animated-1080x1080-1.mp4

11.13 MB

Weather Disruption Heavy Rain Insta Graphic Static 1080x1080

Weather-Disruption-Heavy-Rain-Insta-Graphic-Static-1080x1080-1.jpg

277.55 KB

Weather Disruption Heavy Rain Insta Reels Animated 1080x1920

Weather-Disruption-Heavy-Rain-Insta-Reels-Animated-1080x1920-1.mp4

14.57 MB

Weather Disruption Heavy Rain Insta Reels Static 1080x1920

Weather-Disruption-Heavy-Rain-Insta-Reels-Static-1080x1920-1.jpg

403.87 KB

Total: 86.69 MB

Archived campaigns
High Winds – Weather Disruption 2024

High Winds – Weather Disruption 2024

Back to 'archived campaigns'

Dates

10 June 2024 -

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is on owned media and owned channels only.

Materials for ‘National campaign materials’ campaign:

10 June 2024 -

Weather Disruption High Winds OIS Screen Landscape Static 1920x1080

Weather-Disruption-High-Winds-OIS-Screen-Landscape-Static-1920x1080-2.jpg

423.01 KB

Weather Disruption High Winds OIS Screen Landscape Animated 1920x1080

Weather-Disruption-High-Winds-OIS-Screen-Landscape-Animated-1920x1080-1.mp4

6.17 MB

Weather Disruption High Winds OIS Screen Portrait Static 1080x1920

Weather-Disruption-High-Winds-OIS-Screen-Portrait-Static-1080x1920-1.jpg

450.14 KB

Weather Disruption High Winds OIS Screen Portrait Animated 1080x1920

Weather-Disruption-High-Winds-OIS-Screen-Portrait-Animated-1080x1920-1.mp4

6.54 MB

Weather Disruption High Winds Digital Totems 1080x1920

Weather-Disruption-High-Winds-Digital-Totems-1080x1920-1.jpg

442.48 KB

Weather Disruption High Winds D6 Poster 1080x1920

Weather-Disruption-High-Winds-D6-Poster-1080x1920-1.jpg

445.33 KB

Weather Disruption High Winds NR Image Web 1080x1920

Weather-Disruption-High-Winds-NR-Image-Web-1080x1920-1.jpg

1.43 MB

Total: 15.86 MB

Weather Disruption High Winds DR Poster 635x1000

Weather-Disruption-High-Winds-DR-Poster-635x1000-1.pdf

2.01 MB

Weather Disruption High Winds A1 Poster 594x841

Weather-Disruption-High-Winds-A1-Poster-594x841-1.pdf

1.75 MB

Weather Disruption High Winds A2 Poster 420x594

Weather-Disruption-High-Winds-A2-Poster-420x594-1.pdf

1.65 MB

Weather Disruption High Winds A3 Poster 297x420

Weather-Disruption-High-Winds-A3-Poster-297x420-1.pdf

1.49 MB

Weather Disruption High Winds A4 Poster 210x297

Weather-Disruption-High-Winds-A4-Poster-210x297-1.pdf

1.54 MB

Total: 24.30 MB

Weather Disruption High Winds Insta Graphic Animated 1080x1080

Weather-Disruption-High-Winds-Insta-Graphic-Animated-1080x1080-1.mp4

12.93 MB

Weather Disruption High Winds Insta Graphic Static 1080x1080

Weather-Disruption-High-Winds-Insta-Graphic-Static-1080x1080-1.jpg

288.46 KB

Weather Disruption High Winds Insta Reels Animated 1080x1920

Weather-Disruption-High-Winds-Insta-Reels-Animated-1080x1920-1.mp4

14.56 MB

Weather Disruption High Winds Insta Reels Static 1080x1920

Weather-Disruption-High-Winds-Insta-Reels-Static-1080x1920-1.jpg

405.64 KB

Weather Disruption High Winds LinkedIn Animated 1080x1080

Weather-Disruption-High-Winds-LinkedIn-Animated-1080x1080-1.mp4

4.25 MB

Weather Disruption High Winds LinkedIn Static 1080x1080

Weather-Disruption-High-Winds-LinkedIn-Static-1080x1080-1.jpg

288.43 KB

Weather Disruption High Winds Twitter Animated 1080x1080

Weather-Disruption-High-Winds-Twitter-Animated-1080x1080-1.mp4

12.93 MB

Weather Disruption High Winds Twitter Static 1080x1080

Weather-Disruption-High-Winds-Twitter-Static-1080x1080-1.jpg

288.46 KB

Weather Disruption High Winds YouTube Animated 1920x1080

Weather-Disruption-High-Winds-YouTube-Animated-1920x1080-1.mp4

14.80 MB

Weather Disruption High Winds Facebook Graphic Animated 1080x1080

Weather-Disruption-High-Winds-Facebook-Graphic-Animated-1080x1080-1.mp4

12.93 MB

Weather Disruption High Winds Facebook Graphic Static 1080x1080

Weather-Disruption-High-Winds-Facebook-Graphic-Static-1080x1080-1.jpg

287.56 KB

Total: 98.22 MB

Archived campaigns
Extreme Heat – Weather Disruption 2024

Extreme Heat – Weather Disruption 2024

Back to 'archived campaigns'

Dates

10 June 2024 -

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is on owned media and owned channels only.

Materials on this page:

Posters, animations and digital resources explaining the impacts hot weather has on the railway
Bespoke water bottle refill assets for all Network Rail managed stations

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 -

View materials

‘Digital and film materials’ messaging:

5 June 2023 -

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 -

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 -

Weather Disruption Hot Weather OIS Screen Landscape Static 1920x1080

Weather-Disruption-Hot-Weather-OIS-Screen-Landscape-Static-1920x1080-2.jpg

448.35 KB

Weather Disruption Hot Weather OIS Landscape Animated 1920x1080

Weather-Disruption-Hot-Weather-OIS-Landscape-Animated-1920x1080-1.mp4

6.14 MB

Weather Disruption Hot Weather OIS Landscape Portrait Static 1080x1920

Weather-Disruption-Hot-Weather-OIS-Landscape-Portrait-Static-1080x1920-1.jpg

462.00 KB

Weather Disruption Hot Weather OIS Portrait Animated 1080x1920

Weather-Disruption-Hot-Weather-OIS-Portrait-Animated-1080x1920-1.mp4

6.32 MB

Weather Disruption Hot Weather Digital Totems 1080x1920

Weather-Disruption-Hot-Weather-Digital-Totems-1080x1920-1.jpg

461.75 KB

Weather Disruption Hot Weather D6 Poster 1080x1920

Weather-Disruption-Hot-Weather-D6-Poster-1080x1920-1.jpg

466.23 KB

Weather Disruption Hot Weather NR Image Web 1080x1920

Weather-Disruption-Hot-Weather-NR-Image-Web-1080x1920-1.jpg

1.08 MB

Total: 15.34 MB

Weather Disruption Hot Weather DR Poster 635x1000

Weather-Disruption-Hot-Weather-DR-Poster-635x1000-1.pdf

14.76 MB

Weather Disruption Hot Weather A1 Poster 594x841

Weather-Disruption-Hot-Weather-A1-Poster-594x841-1.pdf

14.40 MB

Weather Disruption Hot Weather A2 Poster 420x594

Weather-Disruption-Hot-Weather-A2-Poster-420x594-1.pdf

7.52 MB

Weather Disruption Hot Weather A3 Poster 297x420

Weather-Disruption-Hot-Weather-A3-Poster-297x420-1.pdf

3.70 MB

Weather Disruption Hot Weather A4 Poster 210x297

Weather-Disruption-Hot-Weather-A4-Poster-210x297-1.pdf

2.38 MB

Total: 58.10 MB

Hot weather / climate change explanation animation

Weather Disruption Hot Weather Insta Reels Animated 1080x1920

Weather-Disruption-Hot-Weather-Insta-Reels-Animated-1080x1920-1.mp4

15.17 MB

Weather Disruption Hot Weather Insta Reels Static 1080x1920

Weather-Disruption-Hot-Weather-Insta-Reels-Static-1080x1920-1.jpg

427.14 KB

Weather Disruption Hot Weather InstaGraphic Animated 1080x1080

Weather-Disruption-Hot-Weather-InstaGraphic-Animated-1080x1080-1.mp4

13.14 MB

Weather Disruption Hot Weather InstaGraphic Static 1080x1080

Weather-Disruption-Hot-Weather-InstaGraphic-Static-1080x1080-1.jpg

310.77 KB

Weather Disruption Hot Weather LinkedIn Animated 1080x1080

Weather-Disruption-Hot-Weather-LinkedIn-Animated-1080x1080-1.mp4

4.38 MB

Weather Disruption Hot Weather LinkedIn Static 1080x1080

Weather-Disruption-Hot-Weather-LinkedIn-Static-1080x1080-1.jpg

311.02 KB

Weather Disruption Hot Weather Twitter Animated 1080x1080

Weather-Disruption-Hot-Weather-Twitter-Animated-1080x1080-1.mp4

13.14 MB

Weather Disruption Hot Weather Twitter Static 1080x1080

Weather-Disruption-Hot-Weather-Twitter-Static-1080x1080-1.jpg

310.89 KB

Weather Disruption Hot Weather YouTube 1920x1080

Weather-Disruption-Hot-Weather-YouTube-1920x1080-1.mp4

15.40 MB

Weather Disruption Hot Weather Facebook Graphic Animated 1080x1080

Weather-Disruption-Hot-Weather-Facebook-Graphic-Animated-1080x1080-1.mp4

13.14 MB

Weather Disruption Hot Weather Facebook Graphic Static 1080x1080

Weather-Disruption-Hot-Weather-Facebook-Graphic-Static-1080x1080-1.jpg

310.77 KB

Total: 134.10 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 -

Hot weather / climate change explanation animation - with subtitles

Hot-weather-with-subtitles.mp4

37.84 MB

Hot weather / climate change explanation animation - without subtitles

Hot-weather-without-subtitles.mp4

33.49 MB

Hot weather / climate change explanation animation - script for subtitles

Hot-weather-subtitles.srt

3.85 KB

Split 1 - introduction - without subtitles

HOTWEA3.mp4

7.26 MB

Split 2 - pre-stressing rails - without subtitles

HOB5041.mp4

7.07 MB

Split 3 - breaking rails - without subtitles

HOTWEA4.mp4

5.74 MB

Split 4 - other countries - without subtitles

HOTWEA2.mp4

8.65 MB

Split 5 - ending - without subtitles

HOTWEA1.mp4

3.01 MB

Split 1 - introduction - with subtitles

Hot-weather-split-one-intro.mp4

7.97 MB

Split 2 - pre-stressing rails - with subtitles

Hot-weather-split-two-pre-stressing-rails.mp4

8.58 MB

Split 3 - breaking rails - with subtitles

Hot-weather-split-three-breaking-rails.mp4

6.62 MB

Split 4 - other countries - without subtitles

Hot-weather-split-four-other-countries.mp4

9.28 MB

Split 5 - ending - without subtitles

Hot-weather-split-five-ending.mp4

3.26 MB

Split 1 - introduction - script for subtitles

Split-one-subtitles.srt

588.00 B

Split 2 - pre-stressing rails - script for subtitles

Split-two-subtitles.srt

1.17 KB

Split 3 - breaking rails - script for subtitles

Split-three-subtitles.srt

830.00 B

Split 4 - other countries - script for subtitles

Split-four-subtitles.srt

1.00 KB

Split 5 - ending - script for subtitles

Split-five-subtitles.srt

298.00 B

Total: 272.88 MB

Animations

Delays Explained_ Broken rail 16x9 clean

Delays-Explained_-Broken-rail-16x9-clean.mp4

159.94 MB

Delays Explained_ Speed restrictions 16x9 clean

Delays-Explained_-Speed-restrictions-16x9-clean.mp4

241.20 MB

Sagging OLE in very hot weather

Sagging-OLE-in-very-hot-weather.mp4

2.42 MB

Speed restrictions - clamping rail

Speed-restrictions-clamping-rail.mp4

12.43 MB

Speed_Restrictions - lower forces on track

Speed_Restrictions-lower-forces-on-track.mp4

10.54 MB

Water fountain new animation by Digital

Water-fountain-new-animation-by-Digital.mp4

1.36 MB

Delays Explained - OLE 16 X9

Delays-Explained-OLE-16-X9.mp4

25.21 MB

Total: 725.97 MB

Social media toolkit

Social_media_toolkit_guide_v41 2

Social_media_toolkit_guide_v41-2.pdf

6.80 MB

Total: 732.77 MB

Examples of social posts for hot weather

Examples of hot weather social posts

Examples-of-hot-weather-social-posts.docx

39.35 KB

Hot weather pages and stories

Hot-weather-pages-and-stories.docx

37.50 KB

Total: 732.85 MB

Hot weather videos (routes)

Nicola Mansell Heatwave explainer

Nicola-Mansell-Heatwave-explainer.mp4

8.92 MB

B-ROLL DOWNLOAD Painting rails white to protect from heat

B-ROLL-DOWNLOAD-Painting-rails-white-to-protect-from-heat.mp4

37.81 MB

B-ROLL Footage of failed 25,000-volt overhead electric lines being pulled down by trains

B-ROLL-Footage-of-failed-25000-volt-overhead-electric-lines-being-pulled-down-by-trains.mp4

49.28 MB

Total: 828.86 MB

Multi-media materials

Total: 828.86 MB

Rails pictures (routes)

Painting parts of the railway white to absrob less heat

Painting-parts-of-the-railway-white-to-absrob-less-heat.jpg

289.45 KB

White rails Glasgow Central

White-rails-Glasgow-Central.jpg

264.92 KB

Buckled rail - Hanwell Curve 2019

Buckled-rail-Hanwell-Curve-2019-.jpeg

99.87 KB

Buckled rail - Hanwell Curve 2019_2

Buckled-rail-Hanwell-Curve-2019_2.jpeg

162.04 KB

Buckled rail Carlisle

Buckled-rail-Carlisle.jpg

567.06 KB

Buckled rails 2018

Buckled-rails-2018.jpg

407.11 KB

Buckled rails at Wishaw near Glasgow - 28 May 2018

Buckled-rails-at-Wishaw-near-Glasgow-28-May-2018.jpg

407.11 KB

Total: 831.01 MB

Images of water fountains (routes)

Edinburgh_water_fountain_new

Edinburgh_water_fountain_new.jpeg

1.04 MB

Waterloo_water_fountain

Waterloo_water_fountain.jpeg

518.47 KB

Euston_water_fountain

Euston_water_fountain.jpeg

1,023.65 KB

Glasgow_Central_Water_Fountain

Glasgow_Central_Water_Fountain.mp4

3.12 MB

Glasgow_water_fountain

Glasgow_water_fountain.jpeg

2.18 MB

Glasgow_water_fountain_new_1

Glasgow_water_fountain_new_1.jpeg

1.30 MB

Glasgow_water_fountain_new_2

Glasgow_water_fountain_new_2.jpeg

1,019.22 KB

Glasgow_water_fountain_new_3

Glasgow_water_fountain_new_3.jpeg

1.80 MB

Water fountain new animation by Digital

Water-fountain-new-animation-by-Digital-1.mp4

1.36 MB

WATER_FOUNTAINS_BIRMINGHAM_NEW_STREET_B-ROLL

WATER_FOUNTAINS_BIRMINGHAM_NEW_STREET_B-ROLL.mp4

165.98 MB

Waterloo_fountain

Waterloo_fountain.jpeg

307.24 KB

Total: 1,010.60 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 -

Generic - for all stations

Generic_water_portrait

Generic_water_portrait.jpg

411.92 KB

water-bottles-01

water-bottles-01.jpg

540.31 KB

water-bottles-01

water-bottles-01.png

106.32 KB

water-bottles-02

water-bottles-02.jpg

549.28 KB

Generic _water_landscape

Generic-_water_landscape.jpg

123.87 KB

Total: 1,012.29 MB

Birmingham New Street

water-bottles-birmingham-01

water-bottles-birmingham-01.jpg

613.45 KB

water-bottles-birmingham-02

water-bottles-birmingham-02.jpg

549.95 KB

Total: 1,013.42 MB

Bristol Temple Meads

water-bottles-bristol-01

water-bottles-bristol-01.jpg

575.63 KB

water-bottles-bristol-02

water-bottles-bristol-02.jpg

496.29 KB

Total: 1,014.47 MB

Clapham Junction

water-bottles-clapham-01

water-bottles-clapham-01.jpg

637.70 KB

water-bottles-clapham-02

water-bottles-clapham-02.jpg

574.07 KB

Total: 1,015.66 MB

Edinburgh Waverley

water-bottles-edinburgh-01

water-bottles-edinburgh-01.jpg

595.02 KB

water-bottles-edinburgh-02

water-bottles-edinburgh-02.jpg

526.05 KB

Total: 1,016.75 MB

Glasgow Central

water-bottles-glasgow-01

water-bottles-glasgow-01.jpg

3.79 MB

water-bottles-glasgow-02

water-bottles-glasgow-02.jpg

3.36 MB

Total: 1,023.90 MB

Guildford

water-bottles-guildford-01

water-bottles-guildford-01.jpg

600.01 KB

water-bottles-guildford-02

water-bottles-guildford-02.jpg

529.18 KB

Total: 1.00 GB

Leeds

water-bottles-leeds-01

water-bottles-leeds-01.jpg

595.19 KB

water-bottles-leeds-02

water-bottles-leeds-02.jpg

532.11 KB

Total: 1.00 GB

Liverpool Lime Street

water-bottles-liverpool-01

water-bottles-liverpool-01.jpg

572.88 KB

water-bottles-liverpool-02

water-bottles-liverpool-02.jpg

502.73 KB

Total: 1.00 GB

London Bridge

water-bottles-ldn-bridge-01

water-bottles-ldn-bridge-01-1.jpg

580.30 KB

water-bottles-ldn-bridge-02

water-bottles-ldn-bridge-02.jpg

500.12 KB

Total: 1.00 GB

London Cannon Street

water-bottles-ldn-cannon-st-01

water-bottles-ldn-cannon-st-01.jpg

578.87 KB

water-bottles-ldn-cannon-st-02

water-bottles-ldn-cannon-st-02.jpg

498.72 KB

Total: 1.01 GB

London Charing Cross

water-bottles-ldn-charring-x-01

water-bottles-ldn-charring-x-01.jpg

576.85 KB

water-bottles-ldn-charring-x-02

water-bottles-ldn-charring-x-02.jpg

506.11 KB

Total: 1.01 GB

London Euston

water-bottles-ldn-euston-01

water-bottles-ldn-euston-01.jpg

576.87 KB

water-bottles-ldn-euston-02

water-bottles-ldn-euston-02.jpg

506.95 KB

Total: 1.01 GB

London Kings Cross

water-bottles-ldn-kings-x-01

water-bottles-ldn-kings-x-01.jpg

625.51 KB

water-bottles-ldn-kings-x-02

water-bottles-ldn-kings-x-02.jpg

550.84 KB

Total: 1.01 GB

London Liverpool Street

water-bottles-ldn-liverpool-01

water-bottles-ldn-liverpool-01.jpg

566.51 KB

water-bottles-ldn-liverpool-02

water-bottles-ldn-liverpool-02.jpg

495.39 KB

Total: 1.01 GB

London Paddington

water-bottles-ldn-paddington-01

water-bottles-ldn-paddington-01.jpg

583.80 KB

water-bottles-ldn-paddington-02

water-bottles-ldn-paddington-02.jpg

503.95 KB

Total: 1.01 GB

London Victoria

water-bottles-ldn-vic-01

water-bottles-ldn-vic-01.jpg

587.49 KB

water-bottles-ldn-vic-02

water-bottles-ldn-vic-02.jpg

517.10 KB

Total: 1.01 GB

London Waterloo

water-bottles-ldn-waterloo-01

water-bottles-ldn-waterloo-01.jpg

589.12 KB

water-bottles-ldn-waterloo-02

water-bottles-ldn-waterloo-02.jpg

523.79 KB

Total: 1.01 GB

Manchester Piccadilly

water-bottles-manchester-pic-01

water-bottles-manchester-pic-01.jpg

596.61 KB

water-bottles-manchester-pic-02

water-bottles-manchester-pic-02.jpg

530.78 KB

water-bottles-manchester-pic-platform13and14-01

water-bottles-manchester-pic-platform13and14-01.jpg

592.88 KB

water-bottles-manchester-pic-platform13and1402

water-bottles-manchester-pic-platform13and1402.jpg

509.75 KB

Total: 1.01 GB

Reading

water-bottles-reading-02

water-bottles-reading-02.jpg

517.26 KB

water-bottles-reading-01

water-bottles-reading-01.jpg

584.07 KB

Total: 1.02 GB

Archived campaigns
Check Before You Travel – Late May 2024

Check Before You Travel – Late May 2024

Back to 'archived campaigns'

Dates

7 May 2024 - 27 May 2024

Locations

National

Audience

All passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media.

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens.

Significant regional paid media up weights for NW&C and Southern.

Key contacts

Jessica Lawrence – jessica.lawrence4@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

There are 11 sets of creatives and messages which might be surfaced during different dates:

‘National’ messaging:

7 May 2024 - 27 May 2024

View materials

‘NW&C (Avanti & LNR)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘NW&C (Chiltern)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Southern 1 (Wessex)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Southern 2 (London Bridge)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Southern 2 (London Victoria)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Southern 2 (Charing Cross)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Southern 2 (GTR)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Southern 2 (Blackfriars)’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Scotland’ messaging:

7 May 2024 - 27 May 2024

View materials

‘Thank You’ messaging:

28 May 2024 - 31 May 2024

View materials

Materials for ‘National’ campaign:

7 May 2024 - 27 May 2024

Print - national

National CBYT Late May DR_635x1016

National-CBYT-Late-May-DR_635x1016.pdf

55.98 KB

National CBYT Late May A1

National-CBYT-Late-May-A1.pdf

38.37 KB

National CBYT Late May A2

National-CBYT-Late-May-A2.pdf

38.79 KB

National CBYT Late May A3

National-CBYT-Late-May-A3.pdf

54.37 KB

National CBYT Late May A4

National-CBYT-Late-May-A4.pdf

37.76 KB

National CBYT Late May 48Sht_10PC

National-CBYT-Late-May-48Sht_10PC.pdf

54.60 KB

Total: 279.88 KB

Digital - national

National CBYT Late May OIS_TOTEM_10sec_1080x1920

National-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.05 MB

National CBYT Late May OIS_10sec_1920x1080

National-CBYT-Late-May-OIS_10sec_1920x1080.mp4

985.65 KB

National CBYT Late May WEB_1200x675

National-CBYT-Late-May-WEB_1200x675.jpg

100.76 KB

National CBYT Late May WEB_1920x1080

National-CBYT-Late-May-WEB_1920x1080.jpg

213.18 KB

National CBYT Late May Carousel_1900x700

National-CBYT-Late-May-Carousel_1900x700.jpg

143.70 KB

Total: 2.73 MB

Social - national

National CBYT Late May Social_1080x1080

National-CBYT-Late-May-Social_1080x1080.jpg

365.80 KB

National CBYT Late May Facebook_1080x1350

National-CBYT-Late-May-Facebook_1080x1350.jpg

395.98 KB

National CBYT Late May Linkedin_1200x627

National-CBYT-Late-May-Linkedin_1200x627.jpg

255.97 KB

Total: 3.73 MB

Materials for ‘NW&C (Avanti & LNR)’ campaign:

7 May 2024 - 27 May 2024

Print - NW&C (Avanti & LNR)

NWC Avanti CBYT Late May DR_635x1016

NWC-Avanti-CBYT-Late-May-DR_635x1016.pdf

112.05 KB

NWC Avanti CBYT Late May A1

NWC-Avanti-CBYT-Late-May-A1.pdf

59.02 KB

NWC Avanti CBYT Late May A2

NWC-Avanti-CBYT-Late-May-A2.pdf

59.86 KB

NWC Avanti CBYT Late May A3

NWC-Avanti-CBYT-Late-May-A3.pdf

109.12 KB

NWC Avanti CBYT Late May A4

NWC-Avanti-CBYT-Late-May-A4.pdf

57.64 KB

Total: 4.12 MB

Digital - NW&C (Avanti & LNR)

NWC Avanti CBYT Late May OIS 1920x1080

NWC-Avanti-CBYT-Late-May-OIS-1920x1080-1.jpg

560.52 KB

NWC Avanti CBYT Late May OIS_10sec_1920x1080

NWC-Avanti-CBYT-Late-May-OIS_10sec_1920x1080.mp4

995.72 KB

NWC Avanti CBYT Late May D6

NWC-Avanti-CBYT-Late-May-D6.jpg

513.40 KB

NWC Avanti CBYT Late May Totem

NWC-Avanti-CBYT-Late-May-Totem.jpg

513.40 KB

NWC Avanti CBYT Late May OIS_TOTEM_10sec_1080x1920

NWC-Avanti-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

Total: 7.70 MB

Social - NW&C (Avanti & LNR)

NWC Avanti CBYT Late May Social_1080x1080

NWC-Avanti-CBYT-Late-May-Social_1080x1080.jpg

380.62 KB

Total: 8.07 MB

Materials for ‘NW&C (Chiltern)’ campaign:

7 May 2024 - 27 May 2024

Print - NW&C (Chiltern)

NWC Chiltern CBYT Late May DR_635x1016

NWC-Chiltern-CBYT-Late-May-DR_635x1016.pdf

66.72 KB

NWC Chiltern CBYT Late May A1

NWC-Chiltern-CBYT-Late-May-A1.pdf

42.41 KB

NWC Chiltern CBYT Late May A2

NWC-Chiltern-CBYT-Late-May-A2.pdf

42.83 KB

NWC Chiltern CBYT Late May A3

NWC-Chiltern-CBYT-Late-May-A3.pdf

58.45 KB

NWC Chiltern CBYT Late May A4

NWC-Chiltern-CBYT-Late-May-A4.pdf

41.80 KB

Total: 8.32 MB

Digital - NW&C (Chiltern)

NWC Chiltern CBYT Late May OIS_TOTEM_10sec_1080x1920

NWC-Chiltern-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

NWC Chiltern CBYT Late May OIS_10sec_1920x1080

NWC-Chiltern-CBYT-Late-May-OIS_10sec_1920x1080.mp4

993.68 KB

NWC Chiltern CBYT Late May OIS 1920x1080

NWC-Chiltern-CBYT-Late-May-OIS-1920x1080-1.jpg

562.96 KB

NWC Chiltern CBYT Late May Totem

NWC-Chiltern-CBYT-Late-May-Totem.jpg

508.30 KB

NWC Chiltern CBYT Late May D6

NWC-Chiltern-CBYT-Late-May-D6.jpg

508.30 KB

Total: 11.89 MB

Social - NW&C (Chiltern)

NWC Chiltern CBYT Late May Social_1080x1080

NWC-Chiltern-CBYT-Late-May-Social_1080x1080.jpg

376.80 KB

Total: 12.26 MB

Materials for ‘Southern 1 (Wessex)’ campaign:

7 May 2024 - 27 May 2024

Print - Southern 1 (Wessex)

Southern 1 Double Royal 635x1016

Southern-1-Double-Royal-635x1016-1.pdf

97.01 KB

Southern 1 CBYT Late May A2

Southern-1-CBYT-Late-May-A2.pdf

42.61 KB

Southern 1 CBYT Late May A3

Southern-1-CBYT-Late-May-A3.pdf

95.17 KB

Southern 1 CBYT Late May A4

Southern-1-CBYT-Late-May-A4.pdf

41.31 KB

Total: 12.53 MB

Digital - Southern 1 (Wessex)

Southern 1 CBYT Late May OIS_TOTEM_10sec_1080x1920

Southern-1-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

Southern 1 CBYT Late May OIS_10sec_1920x1080

Southern-1-CBYT-Late-May-OIS_10sec_1920x1080.mp4

990.07 KB

Southern 1 CBYT Late May OIS 1920x1080

Southern-1-CBYT-Late-May-OIS-1920x1080-1.jpg

567.73 KB

Southern 1 CBYT Late May Totem

Southern-1-CBYT-Late-May-Totem.jpg

515.29 KB

Southern 1 CBYT Late May D6

Southern-1-CBYT-Late-May-D6.jpg

515.29 KB

Total: 16.11 MB

Social - Southern 1 (Wessex)

Southern 1 CBYT Late May Social 1080x1080

Southern-1-CBYT-Late-May-Social-1080x1080-1.jpg

383.23 KB

Total: 16.49 MB

Materials for ‘Southern 2 (London Bridge)’ campaign:

7 May 2024 - 27 May 2024

Print - Southern 2 (London Bridge)

Southern2 LB CBYT Late May DR_635x1016

Southern2-LB-CBYT-Late-May-DR_635x1016.pdf

80.87 KB

Southern2 LB CBYT Late May A1

Southern2-LB-CBYT-Late-May-A1.pdf

45.07 KB

Southern2 LB CBYT Late May A2

Southern2-LB-CBYT-Late-May-A2.pdf

45.50 KB

Southern2 LB CBYT Late May A3

Southern2-LB-CBYT-Late-May-A3.pdf

79.13 KB

Southern2 LB CBYT Late May A4

Southern2-LB-CBYT-Late-May-A4.pdf

44.20 KB

Total: 16.77 MB

Digital - Southern 2 (London Bridge)

Southern2 LB CBYT Late May OIS_10sec_1920x1080

Southern2-LB-CBYT-Late-May-OIS_10sec_1920x1080.mp4

1,000.78 KB

Southern2 LB CBYT Late May OIS_TOTEM_10sec_1080x1920

Southern2-LB-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

Southern2 LB CBYT Late May OIS 1920x1080

Southern2-LB-CBYT-Late-May-OIS-1920x1080-1.jpg

577.98 KB

Southern2 LB CBYT Late May Totem

Southern2-LB-CBYT-Late-May-Totem.jpg

511.29 KB

Southern2 LB CBYT Late May D6

Southern2-LB-CBYT-Late-May-D6.jpg

511.29 KB

Total: 20.37 MB

Materials for ‘Southern 2 (London Victoria)’ campaign:

7 May 2024 - 27 May 2024

Print - Southern 2 (London Victoria)

Southern2 LonVic CBYT Late May DR_635x1016

Southern2-LonVic-CBYT-Late-May-DR_635x1016.pdf

88.43 KB

Southern2 LonVic CBYT Late May A1

Southern2-LonVic-CBYT-Late-May-A1.pdf

45.38 KB

Southern2 LonVic CBYT Late May A2

Southern2-LonVic-CBYT-Late-May-A2.pdf

45.86 KB

Southern2 LonVic CBYT Late May A3

Southern2-LonVic-CBYT-Late-May-A3.pdf

86.63 KB

Southern2 LonVic CBYT Late May A4

Southern2-LonVic-CBYT-Late-May-A4.pdf

44.56 KB

Total: 20.67 MB

Digital - Southern 2 (London Victoria)

Southern2 LonVic CBYT Late May OIS_10sec_1920x1080

Southern2-LonVic-CBYT-Late-May-OIS_10sec_1920x1080.mp4

999.09 KB

Southern2 LonVic CBYT Late May OIS_TOTEM_10sec_1080x1920

Southern2-LonVic-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

Southern2 LonVic CBYT Late May OIS 1920x1080

Southern2-LonVic-CBYT-Late-May-OIS-1920x1080-1.jpg

579.26 KB

Southern2 LonVic CBYT Late May Totem

Southern2-LonVic-CBYT-Late-May-Totem.jpg

516.12 KB

Southern2 LonVic CBYT Late May D6

Southern2-LonVic-CBYT-Late-May-D6.jpg

516.12 KB

Total: 24.28 MB

Materials for ‘Southern 2 (Charing Cross)’ campaign:

7 May 2024 - 27 May 2024

Print - Southern 2 (Charing Cross)

Southern2 CHX CBYT Late May DR_635x1016

Southern2-CHX-CBYT-Late-May-DR_635x1016.pdf

65.98 KB

Southern2 CHX CBYT Late May A1

Southern2-CHX-CBYT-Late-May-A1.pdf

41.70 KB

Southern2 CHX CBYT Late May A2

Southern2-CHX-CBYT-Late-May-A2.pdf

42.15 KB

Southern2 CHX CBYT Late May A3

Southern2-CHX-CBYT-Late-May-A3.pdf

64.30 KB

Southern2 CHX CBYT Late May A4

Southern2-CHX-CBYT-Late-May-A4.pdf

41.00 KB

Total: 24.53 MB

Digital - Southern 2 (Charing Cross)

Southern2 CHX CBYT Late May OIS_10sec_1920x1080_

Southern2-CHX-CBYT-Late-May-OIS_10sec_1920x1080_.mp4

991.40 KB

Southern2 CHX CBYT Late May OIS_TOTEM_10sec_1080x1920

Southern2-CHX-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

Southern2 CHX CBYT Late May OIS 1920x1080

Southern2-CHX-CBYT-Late-May-OIS-1920x1080-1.jpg

559.42 KB

Southern2 CHX CBYT Late May Totem

Southern2-CHX-CBYT-Late-May-Totem.jpg

510.00 KB

Southern2 CHX CBYT Late May D6

Southern2-CHX-CBYT-Late-May-D6.jpg

510.00 KB

Total: 28.10 MB

Materials for ‘Southern 2 (GTR)’ campaign:

7 May 2024 - 27 May 2024

Print - Southern 2 (GTR)

Southern2 GTR CBYT Late May DR_635x1016

Southern2-GTR-CBYT-Late-May-DR_635x1016.pdf

68.25 KB

Southern2 GTR CBYT Late May A1

Southern2-GTR-CBYT-Late-May-A1.pdf

42.42 KB

Southern2 GTR CBYT Late May A2

Southern2-GTR-CBYT-Late-May-A2.pdf

42.90 KB

Southern2 GTR CBYT Late May A3

Southern2-GTR-CBYT-Late-May-A3.pdf

66.53 KB

Southern2 GTR CBYT Late May A4

Southern2-GTR-CBYT-Late-May-A4.pdf

41.64 KB

Total: 28.36 MB

Digital - Southern 2 (GTR)

Southern2 GTR CBYT Late May OIS_TOTEM_10sec_1080x1920

Southern2-GTR-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.05 MB

Southern2 GTR CBYT Late May OIS_10sec_1920x1080

Southern2-GTR-CBYT-Late-May-OIS_10sec_1920x1080.mp4

990.45 KB

Southern2 GTR CBYT Late May OIS 1920x1080

Southern2-GTR-CBYT-Late-May-OIS-1920x1080-1.jpg

566.54 KB

Southern2 GTR CBYT Late May Totem

Southern2-GTR-CBYT-Late-May-Totem.jpg

508.95 KB

Southern2 GTR CBYT Late May D6

Southern2-GTR-CBYT-Late-May-D6.jpg

508.95 KB

Total: 31.93 MB

Materials for ‘Southern 2 (Blackfriars)’ campaign:

7 May 2024 - 27 May 2024

Print - Southern 2 (Blackfriars)

Southern2 Blackfriars CBYT Late May DR_635x1016

Southern2-Blackfriars-CBYT-Late-May-DR_635x1016.pdf

72.85 KB

Southern2 Blackfriars CBYT Late May A1

Southern2-Blackfriars-CBYT-Late-May-A1.pdf

42.91 KB

Southern2 Blackfriars CBYT Late May A3

Southern2-Blackfriars-CBYT-Late-May-A3.pdf

71.15 KB

Southern2 Blackfriars CBYT Late May A2

Southern2-Blackfriars-CBYT-Late-May-A2.pdf

43.30 KB

Southern2 Blackfriars CBYT Late May A4

Southern2-Blackfriars-CBYT-Late-May-A4.pdf

42.12 KB

Total: 32.19 MB

Digital - Southern 2 (Blackfriars)

Southern2 Blackfriars CBYT Late May OIS_10sec_1920x1080

Southern2-Blackfriars-CBYT-Late-May-OIS_10sec_1920x1080.mp4

997.13 KB

Southern2 Blackfriars CBYT Late May OIS_TOTEM_10sec_1080x1920

Southern2-Blackfriars-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.05 MB

Southern2 Blackfriars CBYT Late May OIS 1920x1080

Southern2-Blackfriars-CBYT-Late-May-OIS-1920x1080-1.jpg

569.98 KB

Southern2 Blackfriars CBYT Late May Totem

Southern2-Blackfriars-CBYT-Late-May-Totem.jpg

509.69 KB

Southern2 Blackfriars CBYT Late May D6

Southern2-Blackfriars-CBYT-Late-May-D6.jpg

509.69 KB

Total: 35.77 MB

Materials for ‘Scotland’ campaign:

7 May 2024 - 27 May 2024

Print - Scotland

Scotland CBYT Late May A1

Scotland-CBYT-Late-May-A1.pdf

55.87 KB

Scotland CBYT Late May A2

Scotland-CBYT-Late-May-A2.pdf

56.73 KB

Scotland CBYT Late May A3

Scotland-CBYT-Late-May-A3.pdf

77.38 KB

Scotland CBYT Late May A4

Scotland-CBYT-Late-May-A4.pdf

54.30 KB

Total: 36.01 MB

Digital - Scotland

Scotland CBYT Late May OIS_TOTEM_10sec_1080x1920

Scotland-CBYT-Late-May-OIS_TOTEM_10sec_1080x1920.mp4

1.06 MB

Scotland CBYT Late May OIS_10sec_1920x1080

Scotland-CBYT-Late-May-OIS_10sec_1920x1080.mp4

994.80 KB

Scotland CBYT Late May Totem

Scotland-CBYT-Late-May-Totem.jpg

515.34 KB

Scotland CBYT Late May OIS 1920x1080

Scotland-CBYT-Late-May-OIS-1920x1080-1.jpg

567.41 KB

Scotland CBYT Late May D6

Scotland-CBYT-Late-May-D6.jpg

515.34 KB

Scotland CBYT Late May WiFI Landing_600x250

Scotland-CBYT-Late-May-WiFI-Landing_600x250.jpg

91.92 KB

Total: 39.69 MB

Social - Scotland

Scotland CBYT Late May Social_1080x1080

Scotland-CBYT-Late-May-Social_1080x1080.jpg

393.11 KB

Scotland CBYT Late May Linkedin_1200x627

Scotland-CBYT-Late-May-Linkedin_1200x627.jpg

270.44 KB

Total: 40.34 MB

Materials for ‘Thank You’ campaign:

28 May 2024 - 31 May 2024

Print - national

May CBYT Thanks DR_635x1000

May-CBYT-Thanks-DR_635x1000.pdf

58.80 KB

May CBYT Thanks A1_594x841

May-CBYT-Thanks-A1_594x841.pdf

41.76 KB

May CBYT Thanks A2_420x594

May-CBYT-Thanks-A2_420x594.pdf

42.15 KB

May CBYT Thanks A3_297x420

May-CBYT-Thanks-A3_297x420.pdf

57.27 KB

May CBYT Thanks A4_210x297

May-CBYT-Thanks-A4_210x297.pdf

41.00 KB

Total: 40.58 MB

Digital - national

May CBYT Thanks D6_1080x1920

May-CBYT-Thanks-D6_1080x1920.jpg

457.82 KB

Total: 41.02 MB

Social - national

May CBYT Thanks Social_1080x1080

May-CBYT-Thanks-Social_1080x1080.jpg

326.67 KB

May CBYT Thanks Facebook_1080x1350

May-CBYT-Thanks-Facebook_1080x1350.jpg

360.83 KB

May CBYT Thanks Linkedin_1200x627

May-CBYT-Thanks-Linkedin_1200x627.jpg

256.29 KB

Total: 41.95 MB

Archived campaigns
Check Before You Travel – Early May 2024

Check Before You Travel – Early May 2024

Back to 'archived campaigns'

Dates

2 April 2024 - 6 May 2024

Locations

National

Audience

All passengers

Media channels

Key contacts

Jessica Lawrence – jessica.lawrence4@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

There are 10 sets of creatives and messages which might be surfaced during different dates:

‘National’ messaging:

2 April 2024 - 6 May 2024

View materials

‘NW&C (Avanti & LNR)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘NW&C (Chiltern)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Southern 1 (Wessex)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Southern 2 (London Bridge)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Southern 2 (London Victoria)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Southern 2 (Charing Cross)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Southern 2 (GTR)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Southern 2 (Blackfriars)’ messaging:

2 April 2024 - 6 May 2024

View materials

‘Scotland’ messaging:

2 April 2024 - 6 May 2024

View materials

Materials for ‘National’ campaign:

2 April 2024 - 6 May 2024

Print - National

National CBYT Early May A1

National-CBYT-Early-May-A1.pdf

35.03 KB

National CBYT Early May A2

National-CBYT-Early-May-A2.pdf

35.26 KB

National CBYT Early May A3

National-CBYT-Early-May-A3.pdf

75.51 KB

National CBYT Early May A4

National-CBYT-Early-May-A4.pdf

34.40 KB

National CBYT Early May Double Royal_635x1016

National-CBYT-Early-May-Double-Royal_635x1016.pdf

76.71 KB

National CBYT Early May 48Sht_10PC

National-CBYT-Early-May-48Sht_10PC.pdf

75.70 KB

Total: 332.61 KB

Digital - National

National CBYT Early May OIS_TOTEM_10sec_1920x1080

National-CBYT-Early-May-OIS_TOTEM_10sec_1920x1080.mp4

1.12 MB

National CBYT Early May OIS_10sec_1920x1080

National-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.02 MB

National CBYT Early May OIS_1920x1080

National-CBYT-Early-May-OIS_1920x1080.jpg

587.16 KB

National CBYT Early May WEB_1200x675

National-CBYT-Early-May-WEB_1200x675.jpg

121.80 KB

National CBYT Early May Carousel_1900x700

National-CBYT-Early-May-Carousel_1900x700.jpg

163.81 KB

Total: 3.32 MB

Social - National

National CBYT Early May_Facebook_1080x1350

National-CBYT-Early-May_Facebook_1080x1350.jpg

452.87 KB

National CBYT Early May Linkedin_1200x627

National-CBYT-Early-May-Linkedin_1200x627-1.jpg

285.92 KB

National CBYT Early May Twitter 1080x1080

National-CBYT-Early-May-Twitter-1080x1080-1.jpg

408.46 KB

Total: 4.44 MB

Radio - National

Total: 4.44 MB

Materials for ‘NW&C (Avanti & LNR)’ campaign:

2 April 2024 - 6 May 2024

Print - NW&C (Avanti & LNR)

NWC Avanti_LNR CBYT Early May Double Royal_635x1016

NWC-Avanti_LNR-CBYT-Early-May-Double-Royal_635x1016.pdf

135.15 KB

NWC Avanti_LNR CBYT Early May A2

NWC-Avanti_LNR-CBYT-Early-May-A2.pdf

133.87 KB

NWC Avanti_LNR CBYT Early May A4

NWC-Avanti_LNR-CBYT-Early-May-A4.pdf

131.82 KB

Total: 4.83 MB

Digital - NW&C (Avanti & LNR)

NWC Avanti_LNR CBYT Early May OIS_10sec_1920x1080

NWC-Avanti_LNR-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.03 MB

NWC Avanti_LNR CBYT Early May OIS_1920x1080

NWC-Avanti_LNR-CBYT-Early-May-OIS_1920x1080.jpg

618.88 KB

NWC Avanti_LNR CBYT Early May OIS_TOTEM_10sec_1080x1920

NWC-Avanti_LNR-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

NWC Avanti_LNR CBYT Early May D6

NWC-Avanti_LNR-CBYT-Early-May-D6.jpg

570.98 KB

Total: 8.15 MB

Social - NW&C (Avanti & LNR)

NWC Avanti_LNR CBYT Early May Social 1080x1080

NWC-Avanti_LNR-CBYT-Early-May-Social-1080x1080-1.jpg

430.05 KB

Total: 8.57 MB

Materials for ‘NW&C (Chiltern)’ campaign:

2 April 2024 - 6 May 2024

Print - NW&C (Chiltern)

NWC Chiltern CBYT Early May Double Royal 635x1016

NWC-Chiltern-CBYT-Early-May-Double-Royal-635x1016-1.pdf

89.96 KB

NWC Chiltern CBYT Early May A2

NWC-Chiltern-CBYT-Early-May-A2.pdf

89.00 KB

NWC Chiltern CBYT Early May A4

NWC-Chiltern-CBYT-Early-May-A4.pdf

87.72 KB

Total: 8.83 MB

Digital - NW&C (Chiltern)

NWC Chiltern CBYT Early May OIS_1920x1080

NWC-Chiltern-CBYT-Early-May-OIS_1920x1080.jpg

610.92 KB

NWC Chiltern CBYT Early May OIS_TOTEM_10sec_1080x1920

NWC-Chiltern-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

NWC Chiltern CBYT Early May D6

NWC-Chiltern-CBYT-Early-May-D6.jpg

562.25 KB

NWC Chiltern CBYT Early May OIS_10sec_1920x1080

NWC-Chiltern-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.02 MB

Total: 12.13 MB

Social - NW&C (Chiltern)

NWC Chiltern CBYT Early May Social 1080x1080

NWC-Chiltern-CBYT-Early-May-Social-1080x1080-1.jpg

421.26 KB

Total: 12.54 MB

Materials for ‘Southern 1 (Wessex)’ campaign:

2 April 2024 - 6 May 2024

Print - Southern 1 (Wessex)

Southern1 CBYT Early May Double Royal_635x1016

Southern1-CBYT-Early-May-Double-Royal_635x1016.pdf

159.53 KB

Southern1 CBYT Early May A2

Southern1-CBYT-Early-May-A2.pdf

44.13 KB

Southern1 CBYT Early May A3

Southern1-CBYT-Early-May-A3.pdf

157.79 KB

Southern1 CBYT Early May A4

Southern1-CBYT-Early-May-A4.pdf

42.85 KB

Total: 12.94 MB

Digital - Southern 1 (Wessex)

Southern1 CBYT Early May OIS_10sec_1920x1080

Southern1-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.03 MB

Southern1 CBYT Early May OIS_TOTEM_10sec_1080x1920

Southern1-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Southern1 CBYT Early May D6 1920x1080

Southern1-CBYT-Early-May-D6-1920x1080-1.jpg

574.94 KB

Southern1 CBYT Early May Digital Totem

Southern1-CBYT-Early-May-Digital-Totem.jpg

577.99 KB

Total: 16.22 MB

Social - Southern 1 (Wessex)

Southern1 CBYT Early May Social 1080x1080

Southern1-CBYT-Early-May-Social-1080x1080-1.jpg

425.86 KB

Total: 16.64 MB

Materials for ‘Southern 2 (London Bridge)’ campaign:

2 April 2024 - 6 May 2024

Print - Southern 2 (London Bridge)

Southern2 LB CBYT Early May Double Royal_635x1016

Southern2-LB-CBYT-Early-May-Double-Royal_635x1016.pdf

104.01 KB

Southern2 LB CBYT Early May A1

Southern2-LB-CBYT-Early-May-A1.pdf

43.84 KB

Southern2 LB CBYT Early May A2

Southern2-LB-CBYT-Early-May-A2.pdf

44.05 KB

Southern2 LB CBYT Early May A3

Southern2-LB-CBYT-Early-May-A3.pdf

102.33 KB

Southern2 LB CBYT Early May A4

Southern2-LB-CBYT-Early-May-A4.pdf

42.90 KB

Total: 16.97 MB

Digital - Southern 2 (London Bridge)

Southern2 LB CBYT Early May OIS_10sec_1920x1080

Southern2-LB-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.03 MB

Southern2 LB CBYT Early May OIS_TOTEM_10sec_1080x1920

Southern2-LB-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Southern2 LB CBYT Early May D6

Southern2-LB-CBYT-Early-May-D6.jpg

574.02 KB

Southern2 LB CBYT Early May Digital Totem 1920x1080

Southern2-LB-CBYT-Early-May-Digital-Totem-1920x1080-1.jpg

595.18 KB

Total: 20.27 MB

Social - Southern 2 (London Bridge)

Southern2 LB CBYT Early May Social 1080x1080

Southern2-LB-CBYT-Early-May-Social-1080x1080-1.jpg

422.55 KB

Total: 20.68 MB

Materials for ‘Southern 2 (London Victoria)’ campaign:

2 April 2024 - 6 May 2024

Print - Southern 2 (London Victoria)

Southern2 LV CBYT Early May Double Royal_635x1016

Southern2-LV-CBYT-Early-May-Double-Royal_635x1016.pdf

111.55 KB

Southern2 LV CBYT Early May A1

Southern2-LV-CBYT-Early-May-A1.pdf

44.33 KB

Southern2 LV CBYT Early May A2

Southern2-LV-CBYT-Early-May-A2.pdf

44.67 KB

Southern2 LV CBYT Early May A3

Southern2-LV-CBYT-Early-May-A3.pdf

110.14 KB

Southern2 LV CBYT Early May A4

Southern2-LV-CBYT-Early-May-A4.pdf

43.57 KB

Total: 21.03 MB

Digital - Southern 2 (London Victoria)

Southern2 LV CBYT Early May Digital Totem 1920x1080

Southern2-LV-CBYT-Early-May-Digital-Totem-1920x1080-1.jpg

596.46 KB

Southern2 LV CBYT Early May OIS_10sec_1920x1080

Southern2-LV-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.03 MB

Southern2 LV CBYT Early May OIS_TOTEM_10sec_1080x1920

Southern2-LV-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Southern2 LV CBYT Early May D6

Southern2-LV-CBYT-Early-May-D6.jpg

578.81 KB

Total: 24.34 MB

Social - Southern 2 (London Victoria)

Southern2 LV CBYT Early May Social 1080x1080

Southern2-LV-CBYT-Early-May-Social-1080x1080-1.jpg

426.48 KB

Total: 24.75 MB

Materials for ‘Southern 2 (Charing Cross)’ campaign:

2 April 2024 - 6 May 2024

Print - Southern 2 (Charing Cross)

Southern2 CHX CBYT Early May Double Royal_635x1016

Southern2-CHX-CBYT-Early-May-Double-Royal_635x1016.pdf

89.14 KB

Southern2 CHX CBYT Early May A1

Southern2-CHX-CBYT-Early-May-A1.pdf

40.78 KB

Southern2 CHX CBYT Early May A2

Southern2-CHX-CBYT-Early-May-A2.pdf

41.06 KB

Southern2 CHX CBYT Early May A3

Southern2-CHX-CBYT-Early-May-A3.pdf

87.76 KB

Southern2 CHX CBYT Early May A4

Southern2-CHX-CBYT-Early-May-A4.pdf

40.05 KB

Total: 25.05 MB

Digital - Southern 2 (Charing Cross)

Southern2 CHX CBYT Early May OIS_10sec_1920x1080

Southern2-CHX-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.02 MB

Southern2 CHX CBYT Early May OIS_TOTEM_10sec_1080x1920

Southern2-CHX-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Southern2 CHX CBYT Early May 1920x1080

Southern2-CHX-CBYT-Early-May-1920x1080-1.jpg

576.62 KB

Southern2 CHX CBYT Early May D6

Southern2-CHX-CBYT-Early-May-D6.jpg

572.75 KB

Total: 28.32 MB

Social - Southern 2 (Charing Cross)

Southern2 CHX CBYT Early May Social 1080x1080

Southern2-CHX-CBYT-Early-May-Social-1080x1080-1.jpg

420.56 KB

Total: 28.73 MB

Materials for ‘Southern 2 (GTR)’ campaign:

2 April 2024 - 6 May 2024

Print - Southern 2 (GTR)

Southern2 GTR CBYT Early May Double Royal_635x1016

Southern2-GTR-CBYT-Early-May-Double-Royal_635x1016.pdf

91.41 KB

Southern2 GTR CBYT Early May A1

Southern2-GTR-CBYT-Early-May-A1.pdf

41.33 KB

Southern2 GTR CBYT Early May A2

Southern2-GTR-CBYT-Early-May-A2.pdf

41.62 KB

Southern2 GTR CBYT Early May A3

Southern2-GTR-CBYT-Early-May-A3.pdf

89.88 KB

Southern2 GTR CBYT Early May A4

Southern2-GTR-CBYT-Early-May-A4.pdf

40.55 KB

Total: 29.03 MB

Digital - Southern 2 (GTR)

Southern2 GTR CBYT Early May D6

Southern2-GTR-CBYT-Early-May-D6.jpg

571.64 KB

Southern2 GTR CBYT Early May Digital Totem 1920x1080

Southern2-GTR-CBYT-Early-May-Digital-Totem-1920x1080-1.jpg

583.74 KB

Southern2 GTR CBYT Early May OIS_10sec_1920x1080

Southern2-GTR-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.02 MB

Southern2 GTR CBYT Early May OIS_TOTEM_10sec_1080x1920

Southern2-GTR-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Total: 32.31 MB

Social - Southern 2 (GTR)

Southern2 GTR CBYT Early May Social 1080x1080

Southern2-GTR-CBYT-Early-May-Social-1080x1080-1.jpg

423.24 KB

Total: 32.72 MB

Materials for ‘Southern 2 (Blackfriars)’ campaign:

2 April 2024 - 6 May 2024

Print - Southern 2 (Blackfriars)

Southern2 BF CBYT Early May Double Royal_635x1016

Southern2-BF-CBYT-Early-May-Double-Royal_635x1016.pdf

95.99 KB

Southern2 BF CBYT Early May A1

Southern2-BF-CBYT-Early-May-A1.pdf

41.80 KB

Southern2 BF CBYT Early May A2

Southern2-BF-CBYT-Early-May-A2.pdf

42.07 KB

Southern2 BF CBYT Early May A3

Southern2-BF-CBYT-Early-May-A3.pdf

94.66 KB

Southern2 BF CBYT Early May A4

Southern2-BF-CBYT-Early-May-A4.pdf

41.06 KB

Total: 33.03 MB

Digital - Southern 2 (Blackfriars)

Southern2 BF CBYT Early May Digital Totem 1920x1080

Southern2-BF-CBYT-Early-May-Digital-Totem-1920x1080-1.jpg

587.18 KB

Southern2 BF CBYT Early May OIS_10sec_1920x1080

Southern2-BF-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.03 MB

Southern2 BF CBYT Early May OIS_TOTEM_10sec_1080x1920

Southern2-BF-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Southern2 BF CBYT Early May D6

Southern2-BF-CBYT-Early-May-D6.jpg

572.41 KB

Total: 36.32 MB

Social - Southern 2 (Blackfriars)

Southern2 BF CBYT Early May Social 1080x1080

Southern2-BF-CBYT-Early-May-Social-1080x1080-1.jpg

424.75 KB

Total: 36.73 MB

Materials for ‘Scotland’ campaign:

2 April 2024 - 6 May 2024

Print - Scotland

Scotland CBYT Early May A1

Scotland-CBYT-Early-May-A1.pdf

54.79 KB

Scotland CBYT Early May A2

Scotland-CBYT-Early-May-A2.pdf

55.43 KB

Scotland CBYT Early May A3

Scotland-CBYT-Early-May-A3.pdf

100.75 KB

Scotland CBYT Early May A4

Scotland-CBYT-Early-May-A4.pdf

53.20 KB

Total: 36.99 MB

Digital - Scotland

Scotland CBYT Early May OIS_1920x1080

Scotland-CBYT-Early-May-OIS_1920x1080.jpg

616.04 KB

Scotland CBYT Early May OIS_TOTEM_10sec_1080x1920

Scotland-CBYT-Early-May-OIS_TOTEM_10sec_1080x1920.mp4

1.13 MB

Scotland CBYT Early May Wifi Landing

Scotland-CBYT-Early-May-Wifi-Landing.jpg

96.73 KB

Scotland CBYT Early May D6

Scotland-CBYT-Early-May-D6.jpg

588.30 KB

Scotland CBYT Early May OIS_10sec_1920x1080

Scotland-CBYT-Early-May-OIS_10sec_1920x1080.mp4

1.03 MB

Total: 40.42 MB

Social - Scotland

Scotland CBYT Early May Social 1080x1080

Scotland-CBYT-Early-May-Social-1080x1080-1.jpg

435.74 KB

Scotland CBYT Early May Linkedin_1200x627

Scotland-CBYT-Early-May-Linkedin_1200x627.jpg

300.42 KB

Total: 41.14 MB

Archived campaigns
Snow and Ice – Weather Disruption 2023

Snow and Ice – Weather Disruption 2023

Back to 'archived campaigns'

Dates

1 December 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted temperatures to drop to 2° or lower, or if we are forecasted 15cm or more of snow.

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

1 December 2023 - 31 March 2024

View materials

‘Digital and film materials - produced by the Digital team’ messaging:

1 December 2023 - 31 March 2024

View materials

Materials for ‘National campaign materials’ campaign:

1 December 2023 - 31 March 2024

Weather Disruption Snow & Ice OIS Portrait Animated 1920x1080

Weather-Disruption-Snow-Ice-OIS-Portrait-Animated-1920x1080-1.mp4

6.02 MB

Weather Disruption Snow & Ice OIS Portrait Static 1920x1080

Weather-Disruption-Snow-Ice-OIS-Portrait-Static-1920x1080-1.jpg

2.63 MB

Weather Disruption Snow & Ice OIS Landscape Animated 1920x1080

Weather-Disruption-Snow-Ice-OIS-Landscape-Animated-1920x1080-1.mp4

6.43 MB

Weather Disruption Snow & Ice OIS Landscape Static 1920x1080

Weather-Disruption-Snow-Ice-OIS-Landscape-Static-1920x1080-1.jpg

2.72 MB

Weather Disruption Snow & Ice Digital Totems 1080x1920

Weather-Disruption-Snow-Ice-Digital-Totems-1080x1920-1.jpg

2.63 MB

Weather Disruption Snow & Ice NR Image Web 1080x1920

Weather-Disruption-Snow-Ice-NR-Image-Web-1080x1920-1.png

2.54 MB

Total: 22.96 MB

Weather Disruption Snow & Ice A1 Poster 594x841

Weather-Disruption-Snow-Ice-A1-Poster-594x841-1.pdf

354.90 KB

Weather Disruption Snow & Ice A2 Poster 420x594

Weather-Disruption-Snow-Ice-A2-Poster-420x594-1.pdf

358.68 KB

Weather Disruption Snow & Ice A3 Poster 297x420

Weather-Disruption-Snow-Ice-A3-Poster-297x420-1.pdf

372.63 KB

Weather Disruption Snow & Ice A4 Poster 210x297

Weather-Disruption-Snow-Ice-A4-Poster-210x297-1.pdf

356.21 KB

Weather Disruption Snow & Ice D6 Poster 1080x1920

Weather-Disruption-Snow-Ice-D6-Poster-1080x1920-1.jpg

2.63 MB

Weather Disruption Snow & Ice Double Royal Poster 635x1000

Weather-Disruption-Snow-Ice-DR-Poster-635x1000-1.pdf

323.86 KB

Total: 27.31 MB

Weather Disruption Snow & Ice Twitter Animated 1080x1080

Weather-Disruption-Snow-Ice-Twitter-Animated-1080x1080-1.mp4

11.50 MB

Weather Disruption Snow & Ice Twitter Static 1080x1080

Weather-Disruption-Snow-Ice-Twitter-Static-1080x1080-1.jpg

561.96 KB

Weather Disruption Snow & Ice YouTube 1920x1080

Weather-Disruption-Snow-Ice-YouTube-1920x1080-1.mp4

17.17 MB

Weather Disruption Snow & Ice Facebook Graphic Animated 1080x1080

Weather-Disruption-Snow-Ice-FB-Graphic-Animated-1080x1080-1.mp4

11.50 MB

Weather Disruption Snow & Ice Facebook Graphic Static 1080x1080

Weather-Disruption-Snow-Ice-FB-Graphic-Static-1080x1080-1.jpg

562.62 KB

Weather Disruption Snow & Ice Instagram Reels Animated 1080x1920

Weather-Disruption-Snow-Ice-Insta-Reels-Animated-1080x1920-1.mp4

12.33 MB

Weather Disruption Snow & Ice Instagram Reels Static 1080x1920

Weather-Disruption-Snow-Ice-Insta-Reels-Static-1080x1920-1.jpg

819.83 KB

Weather Disruption Snow & Ice Instagram Animated 1080x1080

Weather-Disruption-Snow-Ice-Instagram-Animated-1080x1080-1.mp4

11.50 MB

Weather Disruption Snow & Ice Instagram Static 1080x1080

Weather-Disruption-Snow-Ice-Instagram-Static-1080x1080-1.jpg

562.62 KB

Weather Disruption Snow & Ice LinkedIn Animated 1080x1080

Weather-Disruption-Snow-Ice-LinkedIn-Animated-1080x1080-1.mp4

3.96 MB

Weather Disruption Snow & Ice LinkedIn Static 1080x1080

Weather-Disruption-Snow-Ice-LinkedIn-Static-1080x1080-1.jpg

561.96 KB

Total: 98.28 MB

Weather Disruption Snow & Ice Full Screen Static 600x500

Weather-Disruption-Snow-Ice-Full-Screen-Static-600x500-1.jpg

202.13 KB

Weather Disruption Snow & Ice Full Screen Static 640x1136

Weather-Disruption-Snow-Ice-Full-Screen-Static-640x1136-1.jpg

416.05 KB

Weather Disruption Snow & Ice MPU Animated 6sec 600x500

Weather-Disruption-Snow-Ice-MPU-Animated-6sec-600x500-1.mp4

1,017.83 KB

Weather Disruption Snow & Ice MPU Animated 10sec 600x500

Weather-Disruption-Snow-Ice-MPU-Animated-10sec-600x500-1.mp4

1.78 MB

Weather Disruption Snow & Ice Pre-Roll Animated 1230x720

Weather-Disruption-Snow-Ice-Pre-Roll-Animated-1230x720-1.mp4

3.91 MB

Weather Disruption Snow & Ice Full Screen Animated 6sec 640x1136

Weather-Disruption-Snow-Ice-Full-Screen-Animated-6sec-640x1136-1.mp4

1.79 MB

Weather Disruption Snow & Ice Full Screen Animated 10sec 640x1136

Weather-Disruption-Snow-Ice-Full-Screen-Animated-10sec-640x1136-1.mp4

3.00 MB

Total: 110.36 MB

Materials for ‘Digital and film materials - produced by the Digital team’ campaign:

1 December 2023 - 31 March 2024

Explainer animation

Winter weather explainer animation by Digital and Film team

Winter-weather-explainer-animation-by-Digital-and-Film-team.mp4

69.10 MB

Winter weather animation - subtitles

Winter-weather-animation-eng.srt

4.23 KB

Total: 179.46 MB

Animations

Delays explained - Snow and Ice

Delays-explained-Snow-and-Ice.mp4

13.46 MB

Slow-trains_-_heavy_wind_-_winter_weather

Slow-trains_-_heavy_wind_-_winter_weather.mp4

6.28 MB

Snow & ice explainer animation

Snow-ice-explainer-animation.mp4

21.58 MB

Winter weather with VO (1)

Winter-weather-with-VO-1.mp4

137.31 MB

Winter-fleet

Winter-fleet.mp4

3.43 MB

Snow Plough animation

Snow-Plough-animation.mp4

6.44 MB

Speed restrictions - snow

Speed-restrictions-snow.mp4

12.40 MB

Speed restrictions - snow - subtitle SRT file

Speed-restrictions-snow-eng.srt

218.00 B

Winter weather challenges on the railway animation

Winter-weather-challenges-on-the-railway-animation.mp4

93.75 MB

Winter weather challenges on the railway animation - subtitle SRT file

Winter-weather-challenges-on-the-railway-animation.srt

2.13 KB

Total: 474.12 MB

Real footage

's eye view of a Beilhack plough in the snow

Drivers-eye-view-of-a-Beilhack-plough-in-the-snow.mp4

5.85 MB

Indendent snow plough STR [Credit Douglas Clift, Scotland route]

Indendent-snow-plough-STR-Credit-Douglas-Clift-Scotland-route.mov

1.66 MB

Total: 481.63 MB

Archived campaigns
Leaves on the Line – Weather Disruption 2023

Leaves on the Line – Weather Disruption 2023

Back to 'archived campaigns'

Dates

11 September 2023 - 13 December 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media
Digital out of home (DOOH)

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Due to regional climate variations this campaign goes live in Scotland before it goes live in England and Wales.

Scotland: 11 September – 30 November

England and Wales: 9 October – 13 December

This campaign is always on paid media during the autumn months.

Materials for ‘ National campaign materials’ campaign:

11 September 2023 - 13 December 2023

Weather Disruption Leaves OIS Portrait Animated 1080x1920

Weather-Disruption-Leaves-OIS-Portrait-Animated-1080x1920-1.mp4

8.47 MB

Weather Disruption Leaves on the Line Digital Totems 1080x1920

Weather-Disruption-Leaves-on-the-Line-Digital-Totems-1080x1920-1.jpg

1.19 MB

Weather Disruption Leaves on the Line Image Web 1080x1920

Weather-Disruption-Leaves-on-the-Line-Image-Web-1080x1920-1.jpg

1.05 MB

Weather Disruption Leaves on the Line OIS Screen Landscape Animated 1920x1080

Weather-Disruption-Leaves-on-the-Line-OIS-Screen-Landscape-Animated-1920x1080-1.mp4

8.62 MB

Weather Disruption Leaves on the Line OIS Screen Landscape Static 1920x1080

Weather-Disruption-Leaves-on-the-Line-OIS-Screen-Landscape-Static-1920x1080-1.jpg

1.11 MB

Weather Disruption Leaves on the Line OIS Screen Portrait Static 1080x1920

Weather-Disruption-Leaves-on-the-Line-OIS-Screen-Portrait-Static-1080x1920-1.jpg

1.19 MB

Total: 21.63 MB

Weather Disruption Leaves on the Line A1 Poster 594x841

Weather-Disruption-Leaves-on-the-Line-A1-Poster-594x841-1.pdf

504.48 KB

Weather Disruption Leaves on the Line A2 Poster 420x594

Weather-Disruption-Leaves-on-the-Line-A2-Poster-420x594-1.pdf

325.03 KB

Weather Disruption Leaves on the Line A3 Poster 297x420

Weather-Disruption-Leaves-on-the-Line-A3-Poster-297x420-1.pdf

217.77 KB

Weather Disruption Leaves on the Line A4 Poster 210x297

Weather-Disruption-Leaves-on-the-Line-A4-Poster-210x297-1.pdf

132.51 KB

Weather Disruption Leaves on the Line D6 Poster 1080x1920

Weather-Disruption-Leaves-on-the-Line-D6-Poster-1080x1920-1.jpg

1.19 MB

Weather Disruption Leaves on the Line DR Poster 635x1000

Weather-Disruption-Leaves-on-the-Line-DR-Poster-635x1000-1.pdf

628.88 KB

Total: 24.59 MB

Weather Disruption Leaves on the Line LinkedIn Static 1080x1080

Weather-Disruption-Leaves-on-the-Line-LinkedIn-Static-1080x1080-1.jpg

775.94 KB

Weather Disruption Leaves on the Line Twitter Animated 1080x1080

Weather-Disruption-Leaves-on-the-Line-Twitter-Animated-1080x1080-1.mp4

12.63 MB

Weather Disruption Leaves on the Line Twitter Static 1080x1080

Weather-Disruption-Leaves-on-the-Line-Twitter-Static-1080x1080-1.jpg

776.06 KB

Weather Disruption Leaves on the Line YouTube 1920x1080

Weather-Disruption-Leaves-on-the-Line-YouTube-1920x1080-1.mp4

14.88 MB

Weather Disruption Leaves Facebook Animated 1080x1080

Weather-Disruption-Leaves-Facebook-Animated-1080x1080-1.mp4

12.63 MB

Weather Disruption Leaves Insta Reels Static 1080x1920

Weather-Disruption-Leaves-Insta-Reels-Static-1080x1920-1.jpg

1.13 MB

Weather Disruption Leaves LinkedIn Animated 1080x1080

Weather-Disruption-Leaves-LinkedIn-Animated-1080x1080-1.mp4

5.23 MB

Weather Disruption Leaves on the Line Facebook Static 1080x1080

Weather-Disruption-Leaves-on-the-Line-Facebook-Static-1080x1080-1.jpg

776.06 KB

Weather Disruption Leaves on the Line Insta Graphic Animated 1080x1080

Weather-Disruption-Leaves-on-the-Line-Insta-Graphic-Animated-1080x1080-1.mp4

12.65 MB

Weather Disruption Leaves on the Line Insta Graphic Static 1080x1080

Weather-Disruption-Leaves-on-the-Line-Insta-Graphic-Static-1080x1080-1.jpg

775.94 KB

Weather Disruption Leaves on the Line Insta Reels Animated 1080x1920

Weather-Disruption-Leaves-on-the-Line-Insta-Reels-Animated-1080x1920-1.mp4

15.38 MB

Total: 102.16 MB

Stations - Departure Board - D6

Weather Disruption Leaves on the Line MPU Animated 6sec 600x500

Weather-Disruption-Leaves-on-the-Line-MPU-Animated-6sec-600x500-1.mp4

1.06 MB

Weather Disruption Leaves on the Line MPU Animated 10sec 600x500

Weather-Disruption-Leaves-on-the-Line-MPU-Animated-10sec-600x500-1.mp4

1.96 MB

Weather Disruption Leaves on the Line MPU Static 600x500

Weather-Disruption-Leaves-on-the-Line-MPU-Static-600x500-1.jpg

219.64 KB

Weather Disruption Leaves on the Line Pre-Roll Animated 10sec 1230x720

Weather-Disruption-Leaves-on-the-Line-Pre-Roll-Animated-10sec-1230x720-1.mp4

4.51 MB

Weather Disruption Leaves Full Screen Animated 6sec 640x1136

Weather-Disruption-Leaves-Full-Screen-Animated-6sec-640x1136-1.mp4

2.07 MB

Weather Disruption Leaves Full Screen Animated 10sec 640x1136

Weather-Disruption-Leaves-Full-Screen-Animated-10sec-640x1136-1.mp4

3.78 MB

Weather Disruption Leaves Full Screen Static 640x1136

Weather-Disruption-Leaves-Full-Screen-Static-640x1136-1.jpg

519.89 KB

Total: 116.26 MB

Archived campaigns
Women’s World Cup 2023

Women’s World Cup 2023

Back to 'archived campaigns'

Dates

19 August 2023 - 20 August 2023

Locations

National

Audience

All passengers

Media channels

Stations
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Good luck Lionesses – live Sunday 20 August until 14:00 (social / stations in England)

“It’s coming home” departure board – live Sunday 20 August. Take down at 14:00 if England lose (stations in England)

Congratulations Lioness – live Sunday 20 August from 14:00 if England win (social / stations in England)

“Football’s coming home” station announcement – live Sunday 20 August if England win (stations in England)

“Ticket to ride” – live Sunday 20 August if England win (social)

Victory parade plan ahead messaging – live Monday 21 – Tuesday 22 August if England win (social and all stations)

There are 7 sets of creatives and messages which might be surfaced during different dates:

‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ messaging:

19 August 2023 - 20 August 2023

View materials

‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Ticket to ride" - live Sunday 20 August if England win (social)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ messaging:

21 August 2023 - 22 August 2023

View materials

‘In-station and social media content plan’ messaging:

19 August 2023 - 22 August 2023

View materials

19 August 2023 - 20 August 2023

Stations - Good Luck

Good Luck - OIS Landscape 1920x1080

Good-Luck-OIS-Landscape-1920x1080-1.jpg

834.55 KB

Good Luck - OIS Portrait 1080x1920

Good-Luck-OIS-Portrait-1080x1920-1.jpg

753.74 KB

Good Luck - D6 1080x1920

Good-Luck-D6-1080x1920-1.jpg

753.74 KB

Good Luck - JCD D6 1080x1920

Good-Luck-JCD-D6-1080x1920-1.jpg

753.74 KB

Total: 3.02 MB

Social - Good Luck

Good Luck - Social 1080x1920

Good-Luck-Social-1080x1920-1.jpg

753.74 KB

Good Luck - Social 1080x1080

Good-Luck-Social-1080x1080-1.jpg

579.34 KB

Total: 4.33 MB

Materials for ‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Departure board - D6

Departure-board-D6.png

70.56 KB

Total: 4.39 MB

20 August 2023 - 20 August 2023

Stations - Congratulations

Congratulations - OIS Landscape 1920x1080

Congratulations-OIS-Landscape-1920x1080-1.jpg

937.20 KB

Congratulations - OIS Portrait 1080x1920

Congratulations-OIS-Portrait-1080x1920-1.jpg

938.74 KB

Congratulations - D6 1080x1920

Congratulations-D6-1080x1920-1.jpg

938.74 KB

Congratulations - JCD D6 1080x1920

Congratulations-JCD-D6-1080x1920-1.jpg

938.74 KB

Congratulations - JCD D48 960x480

Congratulations-JCD-D48-960x480-1.jpg

356.49 KB

Total: 8.41 MB

Social - Congratulations

Congratulations - Social 1080x1080

Congratulations-Social-1080x1080-1.jpg

690.71 KB

Congratulations - Social 1080x1920

Congratulations-Social-1080x1920-1.jpg

938.74 KB

Total: 10.00 MB

Materials for ‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Stations - "Football's coming home" station announcement

Football's coming home - station announcement

Footballs-coming-home-station-announcement.wav

424.13 KB

Total: 10.41 MB

Materials for ‘"Ticket to ride" - live Sunday 20 August if England win (social)’ campaign:

20 August 2023 - 20 August 2023

Social - Ticket to Ride 1080x1080

Ticket to ride - social 1080x1080

Ticket-to-ride-social-1080x1080-1.png

1.50 MB

Total: 11.91 MB

Materials for ‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ campaign:

21 August 2023 - 22 August 2023

Stations - Victory Parade

Victory Parade - JCD D6 1080x1920

Victory-Parade-JCD-D6-1080x1920-1.jpg

668.46 KB

Victory Parade - OIS Landscape 1920x1080

Victory-Parade-OIS-Landscape-1920x1080-1.jpg

652.47 KB

Victory Parade - OIS Portrait 1080x1920

Victory-Parade-OIS-Portrait-1080x1920-1.jpg

668.46 KB

Victory Parade - D6 1080x1920

Victory-Parade-D6-1080x1920-1.jpg

668.46 KB

Victory Parade - Double Royal (with bleed) 635x1000

Victory-Parade-Double-Royal-with-bleed-635x1000-1.pdf

593.36 KB

Victory Parade - Double Royal (without bleed) 635x1000

Victory-Parade-Double-Royal-without-bleed-635x1000-1.pdf

593.36 KB

Total: 15.66 MB

Social - Victory Parade

Victory Parade - Social 1080x1920

Victory-Parade-Social-1080x1920-1.jpg

668.46 KB

Victory Parade - Social 1080x1080

Victory-Parade-Social-1080x1080-1.jpg

507.05 KB

Total: 16.81 MB

Materials for ‘In-station and social media content plan’ campaign:

19 August 2023 - 22 August 2023

In-station and social media content plan

World Cup in-station and social media content plan

World-Cup-in-station-and-social-media-content-plan.pdf

447.07 KB

Total: 17.25 MB

Archived campaigns
High Winds – Weather Disruption 2023

High Winds – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted winds of 49mph or gusts of 59mph.

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 31 March 2024

Weather Disruption High Winds OIS Screen Portrait Animated 1080x1920

Weather-Disruption-High-Winds-OIS-Screen-Portrait-Animated-1080x1920-1.mp4

6.54 MB

Weather Disruption High Winds OIS Screen Portrait Static 1080x1920

Weather-Disruption-High-Winds-OIS-Screen-Portrait-Static-1080x1920-1.jpg

840.79 KB

Weather Disruption High Winds Digital Totems 1080x1920

Weather-Disruption-High-Winds-Digital-Totems-1080x1920-1.jpg

840.33 KB

Weather Disruption High Winds NR Image Web 1080x1920

Weather-Disruption-High-Winds-NR-Image-Web-1080x1920-1.jpg

1.43 MB

Weather Disruption High Winds OIS Screen Landscape Animated 1920x1080

Weather-Disruption-High-Winds-OIS-Screen-Landscape-Animated-1920x1080-1.mp4

6.16 MB

Weather Disruption High Winds OIS Screen Landscape Static 1920x1080

Weather-Disruption-High-Winds-OIS-Screen-Landscape-Static-1920x1080-1.jpg

807.75 KB

Total: 16.56 MB

Weather Disruption High Winds A4 Poster 210x297

Weather-Disruption-High-Winds-A4-Poster-210x297-1.pdf

186.13 KB

Weather Disruption High Winds D6 Poster 1080x1920

Weather-Disruption-High-Winds-D6-Poster-1080x1920-1.jpg

844.33 KB

Weather Disruption High Winds DR Poster 635x1000

Weather-Disruption-High-Winds-DR-Poster-635x1000-1.pdf

420.82 KB

Weather Disruption High Winds A1 Poster 594x841

Weather-Disruption-High-Winds-A1-Poster-594x841-1.pdf

367.54 KB

Weather Disruption High Winds A2 Poster 420x594

Weather-Disruption-High-Winds-A2-Poster-420x594-1.pdf

349.99 KB

Weather Disruption High Winds A3 Poster 297x420

Weather-Disruption-High-Winds-A3-Poster-297x420-1.pdf

288.75 KB

Total: 18.96 MB

Weather Disruption High Winds Facebook Graphic Animated 1080x1080

Weather-Disruption-High-Winds-Facebook-Graphic-Animated-1080x1080-1.mp4

18.21 MB

Weather Disruption High Winds Facebook Graphic Static 1080x1080

Weather-Disruption-High-Winds-Facebook-Graphic-Static-1080x1080-1.jpg

534.97 KB

Weather Disruption High Winds Insta Graphic Animated 1080x1080

Weather-Disruption-High-Winds-Insta-Graphic-Animated-1080x1080-1.mp4

18.21 MB

Weather Disruption High Winds Insta Graphic Static 1080x1080

Weather-Disruption-High-Winds-Insta-Graphic-Static-1080x1080-1.jpg

534.97 KB

Weather Disruption High Winds Insta Reels Animated 1080x1920

Weather-Disruption-High-Winds-Insta-Reels-Animated-1080x1920-1.mp4

27.04 MB

Weather Disruption High Winds Insta Reels Static 1080x1920

Weather-Disruption-High-Winds-Insta-Reels-Static-1080x1920-1.jpg

774.90 KB

Weather Disruption High Winds LinkedIn Animated 1080x1080

Weather-Disruption-High-Winds-LinkedIn-Animated-1080x1080-1.mp4

4.25 MB

Weather Disruption High Winds LinkedIn Static 1080x1080

Weather-Disruption-High-Winds-LinkedIn-Static-1080x1080-1.jpg

534.97 KB

Weather Disruption High Winds Twitter Animated 1080x1080

Weather-Disruption-High-Winds-Twitter-Animated-1080x1080-1.mp4

18.21 MB

Weather Disruption High Winds Twitter Static 1080x1080

Weather-Disruption-High-Winds-Twitter-Static-1080x1080-1.jpg

534.97 KB

Weather Disruption High Winds YouTube 1920x1080

Weather-Disruption-High-Winds-YouTube-1920x1080-1.mp4

19.61 MB

Total: 127.32 MB

Weather Disruption High Winds Full Screen 10sec

Weather-Disruption-High-Winds-Full-Screen-10sec.mp4

3.06 MB

Weather Disruption High Winds Full Screen

Weather-Disruption-High-Winds-Full-Screen.jpg

378.24 KB

Weather Disruption High Winds MPU 6sec

Weather-Disruption-High-Winds-MPU-6sec.mp4

1.61 MB

Weather Disruption High Winds MPU 10sec

Weather-Disruption-High-Winds-MPU-10sec.mp4

1.70 MB

Weather Disruption High Winds MPU

Weather-Disruption-High-Winds-MPU.jpg

188.63 KB

Weather Disruption High Winds Pre-Roll

Weather-Disruption-High-Winds-Pre-Roll.mp4

3.69 MB

Weather Disruption High Winds Full Screen 6sec

Weather-Disruption-High-Winds-Full-Screen-6sec.mp4

2.75 MB

Total: 140.69 MB

Archived campaigns
Heavy Rainfall – Weather Disruption 2023

Heavy Rainfall – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted 20mm of rain in 24 hours or when flood warnings are issued.

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 31 March 2024

Weather Disruption Heavy Rainfall OIS Screen Portrait Animated 1080x1920

Weather-Disruption-Heavy-Rainfall-OIS-Screen-Portrait-Animated-1080x1920-1.mp4

5.41 MB

Weather Disruption Heavy Rainfall OIS Screen Portrait Static 1080x1920

Weather-Disruption-Heavy-Rainfall-OIS-Screen-Portrait-Static-1080x1920-1.jpg

851.61 KB

Weather Disruption Heavy Rainfall Digital Totem 1080x1920

Weather-Disruption-Heavy-Rainfall-Digital-Totem-1080x1920-1.jpg

851.61 KB

Weather Disruption Heavy Rainfall NR Image Web 1080x1920

Weather-Disruption-Heavy-Rainfall-NR-Image-Web-1080x1920-1.jpg

1.07 MB

Weather Disruption Heavy Rainfall OIS Screen Landscape Animated 1920x1080

Weather-Disruption-Heavy-Rainfall-OIS-Screen-Landscape-Animated-1920x1080-1.mp4

5.52 MB

Weather Disruption Heavy Rainfall OIS Screen Landscape Static 1920x1080

Weather-Disruption-Heavy-Rainfall-OIS-Screen-Landscape-Static-1920x1080-1.jpg

793.36 KB

Total: 14.43 MB

Weather Disruption Heavy Rainfall A3 Poster 297x420

Weather-Disruption-Heavy-Rainfall-A3-Poster-297x420-1.pdf

271.59 KB

Weather Disruption Heavy Rainfall A4 Poster 210x297

Weather-Disruption-Heavy-Rainfall-A4-Poster-210x297-1.pdf

209.37 KB

Weather Disruption Heavy Rainfall D6 Poster 1080x1920

Weather-Disruption-Heavy-Rainfall-D6-Poster-1080x1920-1.jpg

851.61 KB

Weather Disruption Heavy Rainfall DR Poster 635x1000

Weather-Disruption-Heavy-Rainfall-DR-Poster-635x1000-1.pdf

211.29 KB

Weather Disruption Heavy Rainfall A1 Poster 594x841

Weather-Disruption-Heavy-Rainfall-A1-Poster-594x841-1.pdf

262.47 KB

Weather Disruption Heavy Rainfall A2 Poster 420x594

Weather-Disruption-Heavy-Rainfall-A2-Poster-420x594-1.pdf

264.73 KB

Total: 16.45 MB

Weather Disruption Heavy Rainfall Facebook Graphic Static 1080x1080

Weather-Disruption-Heavy-Rainfall-Facebook-Graphic-Static-1080x1080-1.jpg

526.28 KB

Weather Disruption Heavy Rainfall Insta Graphic Animated 1080x1080

Weather-Disruption-Heavy-Rainfall-Insta-Graphic-Animated-1080x1080-1.mp4

11.10 MB

Weather Disruption Heavy Rainfall Facebook Graphic Animated 1080x1080

Weather-Disruption-Heavy-Rainfall-Facebook-Graphic-Animated-1080x1080-1.mp4

11.10 MB

Weather Disruption Heavy Rainfall Digital Totem 1080x1920

Weather-Disruption-Heavy-Rainfall-Digital-Totem-1080x1920-2.jpg

851.61 KB

Weather Disruption Heavy Rainfall YouTube 1920x1080

Weather-Disruption-Heavy-Rainfall-YouTube-1920x1080-1.mp4

16.60 MB

Weather Disruption Heavy Rainfall Twitter Static 1080x1080

Weather-Disruption-Heavy-Rainfall-Twitter-Static-1080x1080-1.jpg

526.28 KB

Weather Disruption Heavy Rainfall Twitter Animated 1080x1080

Weather-Disruption-Heavy-Rainfall-Twitter-Animated-1080x1080-1.mp4

11.10 MB

Weather Disruption Heavy Rainfall LinkedIn Static1080x1080

Weather-Disruption-Heavy-Rainfall-LinkedIn-Static1080x1080.jpg

526.28 KB

Weather Disruption Heavy Rainfall LinkedIn Animated 1080x1080

Weather-Disruption-Heavy-Rainfall-LinkedIn-Animated-1080x1080-1.mp4

3.74 MB

Weather Disruption Heavy Rainfall Insta Reels Static 1080x1920

Weather-Disruption-Heavy-Rainfall-Insta-Reels-Static-1080x1920-1.jpg

847.02 KB

Weather Disruption Heavy Rainfall Insta Reels Animated 1080x1920

Weather-Disruption-Heavy-Rainfall-Insta-Reels-Animated-1080x1920-1.mp4

17.84 MB

Weather Disruption Heavy Rainfall Insta Graphic Static 1080x1080

Weather-Disruption-Heavy-Rainfall-Insta-Graphic-Static-1080x1080-1.jpg

526.28 KB

Total: 91.66 MB