High Winds – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted winds of 49mph or gusts of 59mph.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 31 March 2024

Digital materials

Total: 16.56 MB

Print materials

Total: 18.96 MB

Social materials

Total: 127.32 MB

Paid media

Total: 140.69 MB

Heavy Rainfall – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted 20mm of rain in 24 hours or when flood warnings are issued.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 31 March 2024

Digital materials

Total: 14.43 MB

Print materials

Total: 16.45 MB

Social materials

Total: 91.66 MB

Paid media

Total: 100.10 MB

Level crossing safety campaigns and resources

Back to 'archived campaigns'

Dates

1 May 2018 - 30 November 2018

Locations

National

Audience

Level crossing users

Media channels



Key contacts

marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Drivers’ messaging:

-

View materials

‘Pedestrians - Bossing the crossing’ messaging:

-

View materials

‘Dog walkers’ messaging:

-

View materials

‘Farmers’ messaging:

-

View materials

Materials for ‘Drivers’ campaign:

-

Materials for ‘Pedestrians - Bossing the crossing’ campaign:

-

Materials for ‘Dog walkers’ campaign:

-

Materials for ‘Farmers’ campaign:

-

Small Talk Saves Lives (Phase 5)

Back to 'archived campaigns'

Dates

3 August 2021 - 31 August 2021

Locations

National

Audience

Passengers and wider public

Media channels



Key contacts

charlie.oven@networkrail.co.uk

Network Rail has joined Samaritans this summer to empower passengers and the wider public to prevent suicide on and around the railway with the relaunch of Small Talk Saves Lives.

The campaign – in partnership with Network Rail, British Transport Police and the wider rail industry – aims to give passengers and the wider public the confidence to trust their own instincts and act if they see someone who needs help, by starting a conversation.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There is always hope

Back to 'archived campaigns'

Dates

11 March 2021 - 8 April 2021

Locations

National

Audience

Media channels



Key contacts

The ‘There Is Always hope’ campaign is a multichannel campaign by Network Rail in partnership with national mental health charity, Chasing the Stigma. The campaign aims to amplify the charity’s mission to humanise and normalise mental health, remove stigma attached to it and signpost people to help, highlighting the support options available to vulnerable people before they reach crisis point. This includes the ‘Hub of Hope’, a free mental health application created by Chasing the Stigma, which lists the most relevant and readily available support near you when you need it.

The campaign forms part of the rail industry’s efforts to reduce suicides across the rail network –sadly an ongoing challenge faced by Network Rail, train operating companies and the British Transport Police.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘There is always hope’ campaign:

11 March 2021 - 8 April 2021

Campaign toolkit

Total: 4.76 MB

Hero Films

Total: 449.07 MB

Posters and displays

Total: 571.11 MB

Social films

Total: 735.52 MB

Other supporting films

Total: 2.17 GB

Hub of hope posters

Total: 2.18 GB

Loneliness Awareness Week 2023

Back to 'archived campaigns'

Dates

12 June 2023 - 18 June 2023

Locations

National

Audience

All passengers with a primary focus on those aged 25-34

Media channels

Stations
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Network Rail are partnering with the Department for Digital, Culture, Media & Sport (DCMS) on their Loneliness Awareness Week campaign (12 – 18 June). The campaign primarily aims to reach 16-34 year olds, based on recent research that shows that people in this demographic are at higher risk of feeling lonely compared to other age groups, but less likely to seek advice and support. #EveryMindMatters

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Loneliness Awareness Week 2023’ campaign:

12 June 2023 - 18 June 2023

Digital and social animations with sound - with subtitles

Total: 148.84 MB

Digital and social animations with sound - without subtitles

Total: 297.84 MB

Digital and social static materials

Total: 309.58 MB

Digital screen materials

Total: 327.54 MB

Audio clips

Total: 337.32 MB

2023 toolkit and key messaging

Total: 338.16 MB

Extreme Heat – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 17 September 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 32°.

Materials on this page:

  • Animation and digital assets explaining the impacts hot weather has on the railway
  • Bespoke water bottle refill assets for all Network Rail managed stations

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 - 17 September 2023

View materials

‘Digital and film materials’ messaging:

5 June 2023 - 3 September 2023

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 - 3 September 2023

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 17 September 2023

Digital materials

Total: 17.09 MB

Print materials

Total: 19.16 MB

Social materials

Total: 99.24 MB

Paid media materials

Total: 113.25 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 - 3 September 2023

Hot weather / climate change explanation animation

Total: 252.03 MB

Animations

Total: 705.13 MB

Social media toolkit

Total: 711.93 MB

Examples of social posts for hot weather

Total: 712.00 MB

Hot weather videos (routes)

Total: 808.02 MB

Multi-media materials

Total: 808.02 MB

Rails pictures (routes)

Total: 810.16 MB

Images of water fountains (routes)

Total: 989.75 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 - 3 September 2023

Generic - for all stations

Total: 991.44 MB

Birmingham New Street

Total: 992.58 MB

Bristol Temple Meads

Total: 993.62 MB

Clapham Junction

Total: 994.81 MB

Edinburgh Waverley

Total: 995.90 MB

Glasgow Central

Total: 1,003.05 MB

Guildford

Total: 1,004.15 MB

Leeds

Total: 1,005.25 MB

Liverpool Lime Street

Total: 1,006.30 MB

London Bridge

Total: 1,007.36 MB

London Cannon Street

Total: 1,008.41 MB

London Charing Cross

Total: 1,009.47 MB

London Euston

Total: 1,010.53 MB

London Kings Cross

Total: 1,011.68 MB

London Liverpool Street

Total: 1,012.71 MB

London Paddington

Total: 1,013.77 MB

London Victoria

Total: 1,014.85 MB

London Waterloo

Total: 1,015.94 MB

Manchester Piccadilly

Total: 1,018.12 MB

Reading

Total: 1,019.19 MB

Shattered lives

Back to 'archived campaigns'

Dates

1 July 2021 -

Locations

National

Audience

Adults

Media channels



Key contacts

Shattered lives in a trespass campaign that focuses on adult trespassers (20-55) to challenge their misconception that their behaviour isn’t really dangerous.

Our campaign message draws on the emotion behind the consequence of trespassing and the impact this has on friends, family and the wider community.

STEPPING ON THE TRACK SHATTERS LIVES.

There are more dangers on the track than you think. Don’t leave the people around you to pick up the pieces.

You are welcome to use the following campaign resources across your channels.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Shattered lives’ campaign:

1 July 2021 -

Hero films

Total: 388.37 MB

Teaser films

Total: 451.52 MB

Digital display materials

Total: 500.12 MB

Social media materials

Total: 612.16 MB

Station safety campaign

Back to 'archived campaigns'

Dates

2 July 2021 -

Locations

Network Rail managed stations

Audience

Passengers and station users

Media channels

Station channels

Key contacts

marketing@networkrail.co.uk

Most accidents leading to major injuries at stations are due to slips, trips and falls. And they’re likely to happen on stairs or escalators more than any other station location, often because people are rushing or carrying heavy luggage.

We work hard to keep passengers travelling through our stations safe – we want everyone home safe every day.

Use resources on this page across your channels to help support Station Safety

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Station safety campaign’ campaign:

2 July 2021 -

Posters

Total: 19.30 MB

15 second short animations

Total: 45.11 MB

30 second animations

Total: 62.00 MB

Social assets (Intoxication only)

Total: 88.10 MB

Industrial Action – Phase 1 – 8 overview

Back to 'archived campaigns'

Dates

14 June 2022 - 23 March 2023

Locations

National

Audience

All passengers

Media channels

Hawk
National Rail Enquiries
Trainline
Facebook
Instagram

Key contacts

marketing@networkrail.co.uk

Overview of all 8 phase of IA.

Phase 1: 14 June 2022 – 29 June 2022
Phase 2: 20 July 2022 – 3 August 2022
Phase 3: 7 August 2022 24 August 2022
Phase 4: 8 September 2022 – 9 September 2022 (cancelled due to Queen’s passing)
Phase 5: 23 September 2022 – 12 October 2022
Phase 6: 29 October 2022 – 7 November 2022 (strikes suspended last minute – disruption still occurred)
Phase 7: 8 December 2022 – 11 January 2023
Phase 8: 10 March 2023 – 23 March 2023 (second phase of strikes suspended)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 8 sets of creatives and messages which might be surfaced during different dates:

‘Phase 1’ messaging:

14 June 2022 - 29 June 2022

View materials

‘Phase 2’ messaging:

20 July 2022 - 3 August 2022

View materials

‘Phase 3’ messaging:

7 August 2022 - 24 August 2022

View materials

‘Phase 4 (cancelled due to Queen's passing)’ messaging:

8 September 2022 - 9 September 2022

View materials

‘Phase 5’ messaging:

23 September 2022 - 12 October 2022

View materials

‘Phase 6 (strikes suspended last minute - disruption still occurred)’ messaging:

29 October 2022 - 7 November 2022

View materials

‘Phase 7’ messaging:

8 December 2022 - 11 January 2023

View materials

‘Phase 8 (second phase of strikes suspended)’ messaging:

10 March 2023 - 23 March 2023

View materials

Materials for ‘Phase 1’ campaign:

14 June 2022 - 29 June 2022

Materials for ‘Phase 2’ campaign:

20 July 2022 - 3 August 2022

Materials for ‘Phase 3’ campaign:

7 August 2022 - 24 August 2022

Materials for ‘Phase 4 (cancelled due to Queen's passing)’ campaign:

8 September 2022 - 9 September 2022

Materials for ‘Phase 5’ campaign:

23 September 2022 - 12 October 2022

Materials for ‘Phase 6 (strikes suspended last minute - disruption still occurred)’ campaign:

29 October 2022 - 7 November 2022

Materials for ‘Phase 7’ campaign:

8 December 2022 - 11 January 2023

Materials for ‘Phase 8 (second phase of strikes suspended)’ campaign:

10 March 2023 - 23 March 2023