Check Before You Travel – Christmas 2023 and New Year 2024

Back to 'archived campaigns'

Dates

3 November 2023 - 2 January 2024

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Significant regional paid media up weights for: Western, Southern, Eastern and NW&C.

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Materials for ‘National Check Before You Travel - Christmas 2023 and New Year 2024 campaign:’ campaign:

3 November 2023 - 2 January 2024

All National campaign material

Total: 8.16 MB

Print - National material

Total: 9.07 MB

Digital - National material

Total: 14.58 MB

Social Media - National material

Total: 16.32 MB

Print - Wales material

Total: 17.22 MB

Digital - Wales material

Total: 21.45 MB

Social Media - Wales material

Total: 21.80 MB

Print - Scotland material

Total: 22.74 MB

Digital - Scotland material

Total: 27.34 MB

Social Media - Scotland - National material

Total: 27.69 MB

Print - Western V1 (HS2 Christmas) Tailored copy material

Total: 28.76 MB

Digital - Western V1 (HS2 Christmas) Tailored copy material

Total: 32.61 MB

Social Media - Western (HS2 Christmas) Tailored copy material

Total: 32.94 MB

Print - Western V2 (Slough to Paddington November) Tailored copy material

Total: 34.03 MB

Digital - Western V2 (Slough to Paddington November) Tailored copy material

Total: 38.41 MB

Social Media - Western V2 (Slough to Paddington November) Tailored copy material

Total: 38.74 MB

Print - Southern V1 (Southampton Airport Parkway and Brockenhurst, and Fareham and St Denys) Tailored copy material

Total: 39.72 MB

Digital - Southern V1 (Southampton Airport Parkway and Brockenhurst, and Fareham and St Denys) Tailored copy material

Total: 43.71 MB

Social Media - Southern V1 (Southampton Airport Parkway and Brockenhurst, and Fareham and St Denys) Tailored copy material

Total: 44.02 MB

Print - Southern V2 (Guilford and Petersfield) Tailored copy material

Total: 45.00 MB

Digital - Southern V2 (Guilford and Petersfield) Tailored copy material

Total: 48.97 MB

Social Media - Southern V2 (Guilford and Petersfield) Tailored copy material

Total: 49.26 MB

Print - Southern V3 (23 - 1 London Bridge: SER, TL Southern) Tailored copy material

Total: 49.37 MB

Digital - Southern V3 (23 - 1 London Bridge: SER, TL Southern) Tailored copy material

Total: 51.97 MB

Print - Southern V4 (23 - 1 London Victoria GEX, SER, Southern) Tailored copy material

Total: 52.07 MB

Digital - Southern V4 (23 - 1 London Victoria GEX, SER, Southern) Tailored copy material

Total: 54.68 MB

Print - Southern V5 (23 - 1 Charring Cross & Cannon Street SER) Tailored copy material

Total: 54.77 MB

Digital - Southern V5 (23 - 1 Charring Cross & Cannon Street SER) Tailored copy material

Total: 57.38 MB

Print - NW&C Tailored copy material

Total: 58.20 MB

Digital - NW&C Tailored copy material

Total: 62.38 MB

Print - Eastern Tailored copy material

Total: 63.45 MB

Digital - Eastern Tailored copy material

Total: 67.54 MB

Social Media - Eastern Tailored copy material

Total: 67.86 MB

National - 'Thank You' material

Total: 69.94 MB

Care Campaign

Back to 'archived campaigns'

Dates

6 November 2023 -

Locations

Managed stations

Audience

All passengers

Media channels

OIS screens
Digital totems
Social media

Key contacts

grete.gogay@networkrail.co.uk

We want to show our passengers the big and small, everyday things we are doing to make them feel cared for. After listening to passengers, we’ve come up with messages and creative to use on OIS and totems in our stations, as well as on our social media channels.

You’re free to pick what other messaging to display on your screens – choosing what’s relevant for your station. We suggest you have 2 – 3 on display as our testing showed these work best for our passengers when displayed together. Feel free to change them when you like based on what works for your station.

For example, if your water fountain isn’t working, please don’t use the ‘feeling thirsty’ creative until it’s fixed or if you haven’t upgraded your lighting – don’t use the ‘new lighting’ creative.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 6 sets of creatives and messages which might be surfaced during different dates:

‘Our stations have CCTV cameras which are monitored 24/7 to help keep you safe.’ messaging:

6 November 2023 -

View materials

‘We’ve installed new lighting across our stations to make them brighter and safe.’ messaging:

6 November 2023 -

View materials

‘Our staff are trained to to look after you.’ messaging:

6 November 2023 -

View materials

‘You no longer need to spend a penny to access our toilets. All the toilets in our stations are free. ’ messaging:

6 November 2023 -

View materials

‘Feeling thirsty? We’ve installed free water fountains at our stations. ’ messaging:

6 November 2023 -

View materials

‘Suggested social post copy’ messaging:

6 November 2023 -

View materials

Materials for ‘Our stations have CCTV cameras which are monitored 24/7 to help keep you safe.’ campaign:

6 November 2023 -

Materials for ‘We’ve installed new lighting across our stations to make them brighter and safe.’ campaign:

6 November 2023 -

Materials for ‘Our staff are trained to to look after you.’ campaign:

6 November 2023 -

Materials for ‘You no longer need to spend a penny to access our toilets. All the toilets in our stations are free. ’ campaign:

6 November 2023 -

Materials for ‘Feeling thirsty? We’ve installed free water fountains at our stations. ’ campaign:

6 November 2023 -

Materials for ‘Suggested social post copy’ campaign:

6 November 2023 -

Make a Connection

Back to 'archived campaigns'

Dates

10 October 2023 - 31 March 2024

Locations

National

Audience

All rail users, particular focus on males and females aged 18-24.

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Network Rail has joined digital Shout and the wider rail industry to remind the public that mental health support is just a text message away. Make a Connection, encourages people to text the bespoke keyword ‘Journey’ to 85258 to access the Shout service for free and confidential mental health support, 24/7.

It forms part of the rail industry’s efforts to help reduce suicides on the network by engaging with the public upstream and signposting them to mental health support services at the earliest opportunity. 

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Make a Connection’ campaign:

-

Social Media Assets

Total: 5.26 MB

Station Assets

Total: 12.03 MB

Print Assets

Total: 151.65 MB

Welsh Assets

Total: 164.95 MB

Communications Toolkit

Total: 174.76 MB

Leaves on the Line – Weather Disruption 2023

Back to 'archived campaigns'

Dates

11 September 2023 - 13 December 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media
Digital out of home (DOOH)

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Due to regional climate variations this campaign goes live in Scotland before it goes live in England and Wales.

Scotland: 11 September – 30 November

England and Wales: 9 October – 13 December

This campaign is always on paid media during the autumn months.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘ National campaign materials’ campaign:

11 September 2023 - 13 December 2023

Digital materials

Total: 21.63 MB

Print materials

Total: 24.59 MB

Social materials

Total: 102.16 MB

Paid media

Total: 116.26 MB

Women’s World Cup 2023

Back to 'archived campaigns'

Dates

19 August 2023 - 20 August 2023

Locations

National

Audience

All passengers

Media channels

Stations
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Good luck Lionesses – live Sunday 20 August until 14:00 (social / stations in England)

“It’s coming home” departure board – live Sunday 20 August. Take down at 14:00 if England lose (stations in England)

Congratulations Lioness – live Sunday 20 August from 14:00 if England win (social / stations in England)

“Football’s coming home” station announcement – live Sunday 20 August if England win (stations in England)

“Ticket to ride” – live Sunday 20 August if England win (social)

Victory parade plan ahead messaging – live Monday 21 – Tuesday 22 August if England win (social and all stations)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 7 sets of creatives and messages which might be surfaced during different dates:

‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ messaging:

19 August 2023 - 20 August 2023

View materials

‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Ticket to ride" - live Sunday 20 August if England win (social)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ messaging:

21 August 2023 - 22 August 2023

View materials

‘In-station and social media content plan’ messaging:

19 August 2023 - 22 August 2023

View materials

Materials for ‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ campaign:

19 August 2023 - 20 August 2023

Materials for ‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘"Ticket to ride" - live Sunday 20 August if England win (social)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ campaign:

21 August 2023 - 22 August 2023

Materials for ‘In-station and social media content plan’ campaign:

19 August 2023 - 22 August 2023

Say Hello to station offers (England)

Back to 'archived campaigns'

Dates

24 July 2023 - 25 August 2023

Locations

English stations (managed stations)

Audience

Passengers
Station users
Public
Staff
Train crew

Media channels

SoMe (paid and station accounts)
JCDecaux screens
OIS screens
LB Foster screens
Posters in stations and within retail units

Key contacts

Felicity Jump – felicity.jump@networkrail.co.uk

Scott Fisher – Scott.Fisher@networkrail.co.uk

Say Hello to station offers (England)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Say Hello to station offers (Scotland)

Back to 'archived campaigns'

Dates

3 July 2023 - 11 August 2023

Locations

Glasgow Central station
Edinburgh Waverley station

Audience

Passengers
Station users
Station staff

Media channels

JCD screens
SoMe
Posters (A4 and Double Royal)
Window signs (for participating retailers)

Key contacts

Felicity Jump – felicity.jump@networkrail.co.uk

Scott Fisher – Scott.Fisher@networkrail.co.uk

Say Hello to station offers (Scotland)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Check Before You Travel – August 2023

Back to 'archived campaigns'

Dates

10 July 2023 - 28 August 2023

Locations

National

Audience

All Passengers

Media channels

Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens

Key contacts

Louise Howarth – Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Materials for ‘National Check Before You Travel - August 2023 campaign:’ campaign:

10 July 2023 - 28 August 2023

All National campaign material

Total: 16.36 MB

Print - National material

Total: 25.83 MB

Digital - National material

Total: 31.24 MB

Social Media - National material

Total: 32.19 MB

Print - Wales - National material

Total: 32.88 MB

Digital - Wales - National material

Total: 38.16 MB

Social Media - Wales - National material

Total: 38.36 MB

Print - Scotland - National material

Total: 46.21 MB

Digital - Scotland - National material

Total: 50.48 MB

Social Media - Scotland - National material

Total: 50.64 MB

Print - Western V1 (Oxford) Tailored copy material

Total: 58.53 MB

Digital - Western V1 (Oxford) Tailored copy material

Total: 63.27 MB

Social Media - Western (Oxford) Tailored copy material

Total: 63.43 MB

Print - Western V2 (Henley branch line) Tailored copy material

Total: 71.30 MB

Digital - Western V2 (Henley branch line) Tailored copy material

Total: 75.95 MB

Social Media - Western V2 (Henley branch line) Tailored copy material

Total: 76.00 MB

Print - Southern Tailored copy material

Total: 76.29 MB

Digital - Southern Tailored copy material

Total: 81.79 MB

Social Media - Southern Tailored copy material

Total: 81.95 MB

National - In Station 'Thank You' material

Total: 90.16 MB

National - Social Media 'Thank You' material

Total: 91.84 MB

Shout

Back to 'archived campaigns'

Dates

13 June 2023 -

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Powered by charity Mental Health Innovations, Shout is a free, confidential and 24/7 text support service for anyone in the UK who is struggling to cope. More than 2,100 trained volunteers offer anonymous, free support for anyone feeling alone, overwhelmed or suicidal. Through the Shout service, people can text the bespoke word ‘JOURNEY’ to 85258 to receive confidential mental health support at any time.

The rail industry has partnered with Shout as part of its wider efforts to signpost passengers to mental health support options.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Every Mind Matters

Back to 'archived campaigns'

Dates

7 June 2023 -

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

The Better Health-Every Mind Matters campaign, delivered by the Department of Health and Social Care, provides NHS approved practical tips and resources to help you look after your mental health. The rail industry is supporting this always-on campaign as part of its wider efforts to encourage help-seeking behaviour for anyone who may be struggling with their mental health in and around the railway before they reach crisis point.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk