Check Before You Travel – Late May 2024
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Dates
7 May 2024 - 27 May 2024Locations
NationalAudience
All passengersMedia channels
Paid Media channels: National and regional advertising, a strong mix of online and offline media, including press, web banners, digital display, Spotify, roadside billboards, radio and social media.In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens.
Significant regional paid media up weights for NW&C and Southern.
Key contacts
Jessica Lawrence – jessica.lawrence4@networkrail.co.uk
Marketing and Brand team – marketing@networkrail.co.uk
There are 11 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘National’ campaign:
7 May 2024 - 27 May 2024
Total: 279.88 KB
Total: 2.73 MB
Total: 3.73 MB
Materials for ‘NW&C (Avanti & LNR)’ campaign:
7 May 2024 - 27 May 2024
Total: 4.12 MB
Total: 7.70 MB
Total: 8.07 MB
Materials for ‘NW&C (Chiltern)’ campaign:
7 May 2024 - 27 May 2024
Total: 8.32 MB
Total: 11.89 MB
Total: 12.26 MB
Materials for ‘Southern 1 (Wessex)’ campaign:
7 May 2024 - 27 May 2024
Total: 12.53 MB
Total: 16.11 MB
Total: 16.49 MB
Materials for ‘Southern 2 (London Bridge)’ campaign:
7 May 2024 - 27 May 2024
Total: 16.77 MB
Total: 20.37 MB
Materials for ‘Southern 2 (London Victoria)’ campaign:
7 May 2024 - 27 May 2024
Total: 20.67 MB
Total: 24.28 MB
Materials for ‘Southern 2 (Charing Cross)’ campaign:
7 May 2024 - 27 May 2024
Total: 24.53 MB
Total: 28.10 MB
Materials for ‘Southern 2 (GTR)’ campaign:
7 May 2024 - 27 May 2024
Materials for ‘Southern 2 (Blackfriars)’ campaign:
7 May 2024 - 27 May 2024
Materials for ‘Scotland’ campaign:
7 May 2024 - 27 May 2024
Total: 36.01 MB
Total: 39.69 MB
Total: 40.34 MB
Materials for ‘Thank You’ campaign:
28 May 2024 - 31 May 2024
Total: 40.58 MB
Total: 41.02 MB
Total: 41.95 MB
