High Winds – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted winds of 49mph or gusts of 59mph.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 31 March 2024

Digital materials

Total: 16.56 MB

Print materials

Total: 18.96 MB

Social materials

Total: 127.32 MB

Paid media

Total: 140.69 MB

Heavy Rainfall – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted 20mm of rain in 24 hours or when flood warnings are issued.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 31 March 2024

Digital materials

Total: 14.43 MB

Print materials

Total: 16.45 MB

Social materials

Total: 91.66 MB

Paid media

Total: 100.10 MB

Extreme Heat – Weather Disruption 2023

Back to 'archived campaigns'

Dates

5 June 2023 - 17 September 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 32°.

Materials on this page:

  • Animation and digital assets explaining the impacts hot weather has on the railway
  • Bespoke water bottle refill assets for all Network Rail managed stations

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 - 17 September 2023

View materials

‘Digital and film materials’ messaging:

5 June 2023 - 3 September 2023

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 - 3 September 2023

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 - 17 September 2023

Digital materials

Total: 17.09 MB

Print materials

Total: 19.16 MB

Social materials

Total: 99.24 MB

Paid media materials

Total: 113.25 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 - 3 September 2023

Hot weather / climate change explanation animation

Total: 252.03 MB

Animations

Total: 705.13 MB

Social media toolkit

Total: 711.93 MB

Examples of social posts for hot weather

Total: 712.00 MB

Hot weather videos (routes)

Total: 808.02 MB

Multi-media materials

Total: 808.02 MB

Rails pictures (routes)

Total: 810.16 MB

Images of water fountains (routes)

Total: 989.75 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 - 3 September 2023

Generic - for all stations

Total: 991.44 MB

Birmingham New Street

Total: 992.58 MB

Bristol Temple Meads

Total: 993.62 MB

Clapham Junction

Total: 994.81 MB

Edinburgh Waverley

Total: 995.90 MB

Glasgow Central

Total: 1,003.05 MB

Guildford

Total: 1,004.15 MB

Leeds

Total: 1,005.25 MB

Liverpool Lime Street

Total: 1,006.30 MB

London Bridge

Total: 1,007.36 MB

London Cannon Street

Total: 1,008.41 MB

London Charing Cross

Total: 1,009.47 MB

London Euston

Total: 1,010.53 MB

London Kings Cross

Total: 1,011.68 MB

London Liverpool Street

Total: 1,012.71 MB

London Paddington

Total: 1,013.77 MB

London Victoria

Total: 1,014.85 MB

London Waterloo

Total: 1,015.94 MB

Manchester Piccadilly

Total: 1,018.12 MB

Reading

Total: 1,019.19 MB

Snow and Ice

Back to 'archived campaigns'

Dates

1 December 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of snow and ice.

Media channels

Digital Display (Hawk)
Station posters and screens
Onboard posters
Web banners
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to drop to 2° or lower, or if we are forecasted 15cm or more of snow.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Snow and Ice’ campaign:

1 December 2022 - 31 March 2023

All materials

Total:

Digital materials

Total: 63.39 MB

Print materials

Total: 70.52 MB

Social media materials

Total: 120.32 MB

Partner lockup material

Total: 120.89 MB

Paid media materials

Total: 134.63 MB

Fact Sheet

Total: 135.79 MB

Toolkit

Total: 139.74 MB

Heavy Rainfall

Back to 'archived campaigns'

Dates

1 December 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of heavy rainfall.

Media channels

Digital Display (Hawk)
Station posters and screens
Onboard posters
Web banners
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign will be triggered on paid media when when we are forecasted 20mm of rain in 24 hours or when flood warnings are issued.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Heavy Rainfall’ campaign:

1 December 2022 - 31 March 2023

All materials

Total: 0.00 B

Digital materials

Total: 75.42 MB

Print materials

Total: 88.56 MB

Social media materials

Total: 147.32 MB

Partner lockup material

Total: 148.69 MB

Paid media materials

Total: 166.14 MB

Fact sheet

Total: 167.55 MB

Toolkit

Total: 172.13 MB

Leaves on the Line

Back to 'archived campaigns'

Dates

19 September 2022 - 30 November 2022

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of leaves on the railway line.

Media channels

Digital display (Hawk)
Station posters & screens
Web banners
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The paid media will be ‘always on’ throughout the Autumn months (20 September – 30 November 2022) because of the travel disruption caused by leaves on the line.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Leaves on the Line’ campaign:

19 September 2022 - 30 November 2022

All materials

Total: 174.71 MB

Digital screen materials

Total: 245.09 MB

Print materials

Total: 271.65 MB

Social media materials

Total: 301.22 MB

Partner and stakeholder materials

Total: 304.05 MB

Paid media materials

Total: 322.46 MB

Fact sheet

Total: 327.90 MB

Toolkit

Total: 333.29 MB

High Winds

Back to 'archived campaigns'

Dates

19 September 2022 - 31 March 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of high winds.

Media channels

Digital display (Hawk)
Station posters & screens
Web banners
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Note: The paid media will be triggered on paid media when when we are forecasted 49mph or gusts of 59mph.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘High Winds’ campaign:

19 September 2022 - 31 March 2023

All materials

Total:

Digital materials

Total: 41.81 MB

Print materials

Total: 76.08 MB

Social media materials

Total: 104.30 MB

Partner lockup materials

Total: 110.63 MB

Paid media materials

Total: 126.85 MB

Fact sheet

Total: 130.52 MB

Toolkit

Total: 135.99 MB

Hot Weather

Back to 'archived campaigns'

Dates

14 June 2022 - 18 September 2022

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of hot weather.

Media channels

Digital display (HAWK), social media, stations

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 28°.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Hot Weather’ campaign:

14 June 2022 - 18 September 2022

Digital materials

Total: 12.62 MB

Print materials

Total: 25.22 MB

Social media materials

Total: 37.51 MB

Partner lockup materials

Total: 38.44 MB

Paid media materials

Total: 38.58 MB

Fact sheet

Total: 39.73 MB

Toolkit

Total: 42.43 MB