Summer weather – seasonal toolkit

Back to 'all campaigns'

Dates

30 April 2026 -

Locations

National

Audience

All passengers, the media and transport stakeholders

Media channels

Social media

Key contacts

Jennifer Bollen, Social and Digital – jennifer.bollen@networkrail.co.uk

Social and Digital team – socialmedia@networkrail.co.uk

Our summer toolkit aims to help raise awareness of how hotter, drier weather can affect rail services – and how we prepare for the warmer season. You – including our transport stakeholder partners – can use the resources here for passenger information and to tell the wider story about how we get our railway ready for the impacts of summer.

Materials on this page cover four themes:

  • caring for passengers – including travel advice and information about our cold-water fountains
  • explainers – how summer weather impacts the railway
  • preparing the railway for summer – explaining our proactive measures before hot and dry weather arrive
  • long-term planning and resilience – how we’re preparing for and adapting to the changing climate.

Please note this toolkit will be updated as and when new assets become available.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Caring for Passengers’ messaging:

-

View materials

‘Explainer’ messaging:

-

View materials

‘Preparing the Railway for Summer’ messaging:

-

View materials

‘Long Term Planning and Resilience’ messaging:

-

View materials

Materials for ‘Caring for Passengers’ campaign:

-

Materials for ‘Explainer’ campaign:

-

Materials for ‘Preparing the Railway for Summer’ campaign:

-

Materials for ‘Long Term Planning and Resilience’ campaign:

-

Weather Disruption 2025

Back to 'archived campaigns'

Dates

1 August 2025 -

Locations

National

Audience

All passengers

Media channels

Owned channels - social, media and digital.

Key contacts

Louise McGarrigle – louise.mcgarrigle@networkrail.co.uk

Marketing & Brand team – marketing@networkrail.co.uk

The Weather Disruption campaign informs passengers about potential service disruptions due to weather by providing timely updates on extreme conditions that may affect travel. Passengers who might experience weather-related travel disruptions are directed to NRES to check their journey status on the day of travel.

Separate campaign materials have been developed for the following weather conditions:

  • Hot weather
  • High winds
  • Heavy rain
  • Snow and ice

These materials are intended to be used on your channels when extreme weather occurs.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Hot weather materials’ messaging:

1 August 2025 -

View materials

‘Heavy rain materials’ messaging:

1 August 2025 -

View materials

‘High winds materials’ messaging:

1 August 2025 -

View materials

‘Snow and ice materials ’ messaging:

1 August 2025 -

View materials

Materials for ‘Hot weather materials’ campaign:

1 August 2025 -

Materials for ‘Heavy rain materials’ campaign:

1 August 2025 -

Materials for ‘High winds materials’ campaign:

1 August 2025 -

Materials for ‘Snow and ice materials ’ campaign:

1 August 2025 -

Extreme heat – water bottle refill stations

Back to 'all campaigns'

Dates

19 June 2025 -

Locations

National

Audience

All passengers

Media channels

Station digital screens

Key contacts

Kerryanne Delbridge – Kerryanne.Delbridge@networkrail.co.uk

Bespoke water bottle refill assets for all Network Rail managed stations, to be used during times of extreme heat.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

19 June 2025 -

Generic - for all stations

Total: 1.69 MB

Birmingham New Street

Total: 2.83 MB

Bristol Temple Meads

Total: 3.87 MB

Clapham Junction

Total: 5.06 MB

Edinburgh Waverley

Total: 6.15 MB

Glasgow Central

Total: 13.30 MB

Guildford

Total: 14.40 MB

Leeds

Total: 15.50 MB

Liverpool Lime Street

Total: 16.55 MB

London Bridge

Total: 17.61 MB

London Cannon Street

Total: 18.66 MB

London Charing Cross

Total: 19.72 MB

London Euston

Total: 20.78 MB

London Kings Cross

Total: 21.92 MB

London Liverpool Street

Total: 22.96 MB

London Paddington

Total: 24.02 MB

London Victoria

Total: 25.10 MB

London Waterloo

Total: 26.19 MB

Manchester Piccadilly

Total: 28.37 MB

Reading

Total: 29.44 MB

Snow and Ice – Weather Disruption 2024

Back to 'archived campaigns'

Dates

20 September 2024 -

Locations

National

Audience

All passengers

Media channels

Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

20 September 2024 -

Digital materials

Total: 22.68 MB

Print materials

Total: 24.39 MB

Social materials

Total: 105.27 MB

Leaves on the Line – Weather Disruption 2024

Back to 'archived campaigns'

Dates

20 September 2024 -

Locations

National

Audience

All passengers

Media channels

Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

20 September 2024 -

Digital materials

Total: 32.66 MB

Print materials

Total: 40.79 MB

Social materials

Total: 116.30 MB

Heavy Rainfall – Weather Disruption 2024

Back to 'archived campaigns'

Dates

10 June 2024 -

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

10 June 2024 -

Digital materials

Total: 13.68 MB

Print materials

Total: 18.61 MB

Social materials

Total: 86.69 MB

High Winds – Weather Disruption 2024

Back to 'archived campaigns'

Dates

10 June 2024 -

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

10 June 2024 -

Digital materials

Total: 15.86 MB

Print materials

Total: 24.30 MB

Social materials

Total: 98.22 MB

Extreme Heat – Weather Disruption 2024

Back to 'archived campaigns'

Dates

10 June 2024 -

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

Materials on this page:

  • Posters, animations and digital resources explaining the impacts hot weather has on the railway
  • Bespoke water bottle refill assets for all Network Rail managed stations

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

5 June 2023 -

View materials

‘Digital and film materials’ messaging:

5 June 2023 -

View materials

‘Bespoke water bottle refill assets for all Network Rail managed stations’ messaging:

5 June 2023 -

View materials

Materials for ‘National campaign materials’ campaign:

5 June 2023 -

Digital materials

Total: 15.34 MB

Print materials

Total: 58.10 MB

Social materials

Total: 134.10 MB

Materials for ‘Digital and film materials’ campaign:

5 June 2023 -

Hot weather / climate change explanation animation

Total: 272.88 MB

Animations

Total: 725.97 MB

Social media toolkit

Total: 732.77 MB

Examples of social posts for hot weather

Total: 732.85 MB

Hot weather videos (routes)

Total: 828.86 MB

Multi-media materials

Total: 828.86 MB

Rails pictures (routes)

Total: 831.01 MB

Images of water fountains (routes)

Total: 1,010.60 MB

Materials for ‘Bespoke water bottle refill assets for all Network Rail managed stations’ campaign:

5 June 2023 -

Generic - for all stations

Total: 1,012.29 MB

Birmingham New Street

Total: 1,013.42 MB

Bristol Temple Meads

Total: 1,014.47 MB

Clapham Junction

Total: 1,015.66 MB

Edinburgh Waverley

Total: 1,016.75 MB

Glasgow Central

Total: 1,023.90 MB

Guildford

Total: 1.00 GB

Leeds

Total: 1.00 GB

Liverpool Lime Street

Total: 1.00 GB

London Bridge

Total: 1.00 GB

London Cannon Street

Total: 1.01 GB

London Charing Cross

Total: 1.01 GB

London Euston

Total: 1.01 GB

London Kings Cross

Total: 1.01 GB

London Liverpool Street

Total: 1.01 GB

London Paddington

Total: 1.01 GB

London Victoria

Total: 1.01 GB

London Waterloo

Total: 1.01 GB

Manchester Piccadilly

Total: 1.01 GB

Reading

Total: 1.02 GB

Snow and Ice – Weather Disruption 2023

Back to 'archived campaigns'

Dates

1 December 2023 - 31 March 2024

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when we are forecasted temperatures to drop to 2° or lower, or if we are forecasted 15cm or more of snow.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘National campaign materials’ messaging:

1 December 2023 - 31 March 2024

View materials

‘Digital and film materials - produced by the Digital team’ messaging:

1 December 2023 - 31 March 2024

View materials

Materials for ‘National campaign materials’ campaign:

1 December 2023 - 31 March 2024

Digital materials

Total: 22.96 MB

Print materials

Total: 27.31 MB

Social materials

Total: 98.28 MB

Paid media

Total: 110.36 MB

Materials for ‘Digital and film materials - produced by the Digital team’ campaign:

1 December 2023 - 31 March 2024

Leaves on the Line – Weather Disruption 2023

Back to 'archived campaigns'

Dates

11 September 2023 - 13 December 2023

Locations

National

Audience

All passengers

Media channels

Paid media - Hawk
Station posters and digital screens
OIS screens
Social media
Digital out of home (DOOH)

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Due to regional climate variations this campaign goes live in Scotland before it goes live in England and Wales.

Scotland: 11 September – 30 November

England and Wales: 9 October – 13 December

This campaign is always on paid media during the autumn months.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘ National campaign materials’ campaign:

11 September 2023 - 13 December 2023

Digital materials

Total: 21.63 MB

Print materials

Total: 24.59 MB

Social materials

Total: 102.16 MB

Paid media

Total: 116.26 MB