Dates
22 August 2025 - 27 September 2025Locations
NationalAudience
All passengers22 August 2025 - 27 September 2025
Dates
26 July 2025 - 27 July 2025Locations
NationalAudience
All passengersMedia channels
StationsKey contacts
Grete Gogay – grete.gogay@networkrail.co.uk
Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
There are 6 sets of creatives and messages which might be surfaced during different dates:
‘Good luck Lionesses - live Saturday 26 July - Sunday 27 July until 18:50 (social / stations in England)’ messaging:
26 July 2025 - 27 July 2025
View materials‘"It's coming home" departure board - live Sunday 27 July. Only use if Lionesses win. To be used post-game, by X time (stations in England)’ messaging:
27 July 2025 - 27 July 2025
View materials‘Congratulations Lioness - live Sunday 27 July, post-game form 21:00 if Lionesses win (social / stations in England)’ messaging:
27 July 2025 - 27 July 2025
View materials‘"Ticket to ride" - live Sunday 27 July if Lionesses win (social)’ messaging:
27 July 2025 - 27 July 2025
View materials‘Victory parade plan ahead messaging - live Monday 28 - Tuesday 29 July if Lionesses win (social and all stations)’ messaging:
28 July 2025 - 29 July 2025
View materials26 July 2025 - 29 July 2025
26 July 2025 - 27 July 2025
27 July 2025 - 27 July 2025
27 July 2025 - 27 July 2025
27 July 2025 - 27 July 2025
28 July 2025 - 29 July 2025
Dates
14 July 2025 - 25 August 2025Locations
National and RegionalAudience
All passengers:Media channels
Paid:Key contacts
14 July – 25 August 2025
The aim of this campaign is to raise awareness of planned rail engineering work over the August bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/august.
The August campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press) from the 14 July which is six weeks ahead of the bank holiday weekend. Furthermore, we are supporting our regional and train operator colleagues by uplifting paid media in the most affected geographical areas (towns/cities) including the Wessex route.
There are 5 sets of creatives and messages which might be surfaced during different dates:
‘Wessex resources (Surbiton, Leatherhead and Guildford areas)’ messaging:
14 July 2025 - 25 August 2025
View materials‘Wessex resources (Guildford, Alton and Ascot areas)’ messaging:
14 July 2025 - 25 August 2025
View materials14 July 2025 - 25 August 2025
Total: 2.82 MB
Total: 10.14 MB
Total: 15.43 MB
Total: 16.57 MB
14 July 2025 - 25 August 2025
14 July 2025 - 25 August 2025
14 July 2025 - 25 August 2025
26 August 2025 - 31 August 2025
Dates
1 August 2025 -Locations
NationalAudience
All passengersMedia channels
Owned channels - social, media and digital.Key contacts
Louise McGarrigle – louise.mcgarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk
The Weather Disruption campaign informs passengers about potential service disruptions due to weather by providing timely updates on extreme conditions that may affect travel. Passengers who might experience weather-related travel disruptions are directed to NRES to check their journey status on the day of travel.
Separate campaign materials have been developed for the following weather conditions:
These materials are intended to be used on your channels when extreme weather occurs.
There are 4 sets of creatives and messages which might be surfaced during different dates:
1 August 2025 -
1 August 2025 -
1 August 2025 -
1 August 2025 -
Dates
19 June 2025 -Locations
NationalAudience
All passengersMedia channels
Station digital screensKey contacts
Kerryanne Delbridge – Kerryanne.Delbridge@networkrail.co.uk
Bespoke water bottle refill assets for all Network Rail managed stations, to be used during times of extreme heat.
19 June 2025 -
Total: 1.69 MB
Total: 2.83 MB
Total: 3.87 MB
Total: 5.06 MB
Total: 6.15 MB
Total: 13.30 MB
Total: 14.40 MB
Total: 15.50 MB
Total: 16.55 MB
Total: 17.61 MB
Total: 18.66 MB
Total: 19.72 MB
Total: 20.78 MB
Total: 21.92 MB
Total: 22.96 MB
Total: 24.02 MB
Total: 25.10 MB
Total: 26.19 MB
Total: 28.37 MB
Total: 29.44 MB
Dates
16 June 2025 - 23 August 2025Locations
North West and Central regionAudience
People looking to travel in and out of Stockport and Manchester in August.Media channels
Meta, X, Out of home, Station screens, TVMsKey contacts
Kate Burke, senior communication manager, North West route kate.burke@networkrail.co.uk
This August, Network Rail is replacing the Greek Street bridge in Stockport, which crosses the Manchester spur of the West Coast Main Line.
The original bridge, constructed in 1958, has reached the end of its life and needs to be replaced.
About 400 passenger and 50 freight services pass under the bridge each day. Above the bridge, sits a major roundabout junction in the centre of Stockport, which has been closed since 31 March 2025 to allow engineers to carry out the work safely.
From 2-23 August, engineers will remove the old bridge and replace it with a new one. During this time, there will be no trains through Stockport. Some services will be diverted, and others will be replaced by a bus. Passengers travelling Greater Manchester, Cheshire, and along the West Coast Main Line are advised to plan their journey on the National Enquiries website before they travel during this time.
There are 3 sets of creatives and messages which might be surfaced during different dates:
1 February 2025 - 31 March 2026
1 February 2025 -
16 June 2025 - 23 August 2025
Campaign materials must not be used after 31 December 2025.
Dates
9 June 2025 - 31 December 2025Locations
NationalAudience
All passengers, rail users and station users.Media channels
Owned channels (social, posters, digital screens)Key contacts
Marketing and brand:
louise.mcgarrigle@networkrail.co.uk
Internal communications:
maneet.hayer@networkrail.co.uk
Network Rail Railway 200 team:
Railway 200 is a year-long programme running from 1 January to 31 December 2025. It marks 200 years of the modern railway and aims to inspire young people to pursue a career in rail.
The programme focuses on four themes:
To commemorate the past 200 years, several campaign materials have been produced, for teams to share on their owned channels, including:
Please share these materials on your channels throughout 2025. They must not be used after 31 December 2025.
There are 6 sets of creatives and messages which might be surfaced during different dates:
9 June 2025 - 31 December 2025
9 June 2025 - 31 December 2025
9 June 2025 - 31 December 2025
9 June 2025 - 31 December 2025
Total: 487.25 MB
Total: 1.18 GB
Total: 1.18 GB
9 June 2025 - 31 December 2025
9 June 2025 - 31 December 2025
Dates
19 May 2025 -Locations
NationalAudience
Audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option.Media channels
MetaKey contacts
Recruitment Marketing Lead: Emily.McCabe@networkrail.co.uk
Head of Resourcing: Adam.Ritchie@networkrail.co.uk
As part of the celebrations for Railway 200, we are using this opportunity to run a national recruitment campaign focusing on our maintenance roles.
We have created this toolkit for you to use on your communications channels from 19 May 2025 onwards.
We have a dedicated landing page for the duration of the campaign where each region will have 3 live areas for candidates to register their interest in the below roles: Operative, Technician, and Team Leader Maintenance roles are fundamental to the running of our railway. We know we always have a continual demand for these resources.
By highlighting these roles, our recruitment campaign aims to:
– Increase the visibility of Network Rail maintenance careers to audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option in 2025.
– Increase the number of quality applicants.
There are 6 sets of creatives and messages which might be surfaced during different dates:
19 May 2025 -
19 May 2025 -
Total: 13.41 MB
Total: 22.34 MB
Total: 30.23 MB
Total: 43.81 MB
Total: 52.70 MB
19 May 2025 -
Total: 148.76 MB
Total: 289.24 MB
Total: 380.56 MB
Total: 596.24 MB
Total: 706.52 MB
19 May 2025 -
Total: 708.59 MB
Total: 747.14 MB
Total: 749.24 MB
Total: 810.57 MB
Total: 812.09 MB
Total: 848.90 MB
Total: 850.79 MB
Total: 852.95 MB
Total: 919.96 MB
19 May 2025 -
Total: 921.46 MB
Total: 960.01 MB
Total: 961.72 MB
Total: 1,023.05 MB
Total: 1.00 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.11 GB
Total: 1.17 GB
Total: 1.30 GB
19 May 2025 -
Total: 1.30 GB
Total: 1.30 GB
Total: 1.30 GB
Total: 1.30 GB
Total: 1.31 GB
Dates
6 May 2025 - 26 May 2025Locations
NationalAudience
All passengers:Media channels
Paid:Key contacts
Phase 3 (Late May): 6 May until 26 May
The aim of this campaign is to raise awareness of planned rail engineering work over the spring period bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/spring.
The 2025 spring bank holidays occur in quick succession: Easter, Early May, Late May. This means, our marketing campaign runs consecutively and we change the creative assets immediately after each bank holiday to ensure the message is accurate and timely.
The Late May phase of the spring campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press). Furthermore, we are supporting our regional and TOC colleagues by uplifting paid media in affected geographical areas (towns/cities) including the West Coast Main Line (WCML).
There are 3 sets of creatives and messages which might be surfaced during different dates:
‘North West & Central resources (Central route) resources’ messaging:
6 May 2025 - 26 May 2025
View materials6 May 2025 - 26 May 2025
Total: 7.71 MB
Total: 9.80 MB
Total: 15.91 MB
Total: 17.05 MB
6 May 2025 - 26 May 2025
27 May 2025 - 31 May 2025
Dates
22 April 2025 - 5 May 2025Locations
NationalAudience
All passengers:Media channels
Paid:Key contacts
Phase 2 (Early May): 22 April until 5 May
The aim of this campaign is to raise awareness of planned rail engineering work over the spring period bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/spring.
The 2025 spring bank holidays occur in quick succession: Easter, Early May, Late May. This means, our marketing campaign runs consecutively and we change the creative assets immediately after each bank holiday to ensure the message is accurate and timely.
The Early May phase of the spring campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press). Furthermore, we are supporting our regional and TOC colleagues by uplifting paid media in affected geographical areas (towns/cities) including the South Coast and the West Coast Main Line (WCML).
There are 3 sets of creatives and messages which might be surfaced during different dates:
‘North West & Central resources (Central route)’ messaging:
22 April 2025 - 5 May 2025
View materials22 April 2025 - 5 May 2025
Total: 9.37 MB
Total: 14.38 MB
Total: 21.95 MB
Total: 23.10 MB
22 April 2025 - 5 May 2025
Total: 32.40 MB
Total: 37.14 MB
Total: 40.52 MB
Total: 41.66 MB
22 April 2025 - 5 May 2025
Total: 51.65 MB
Total: 60.69 MB
Total: 63.67 MB
Total: 64.82 MB
