Violence Against Women and Girls
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Dates
19 May 2026 - 16 August 2026Locations
NationalAudience
Potential perpetrators – Young men aged 16-24 with problematic attitudesGeneral public – young adults aged 16-34
Media channels
Digital screens in Network Rail managed stationsPubs and bars within or near Network Rail managed stations
Billboards
Social media
On trains (subject to TOC support)
In TOC-managed stations (subject to TOC support)
Key contacts
The Enough campaign is a rail industry adaptation of the Home Office’s original campaign, aimed at tackling violence against women and girls (VAWG), with a focus on the types of harassment commonly experienced on the railway.
Delivered in partnership with the Home Office, Department for Transport, Rail Delivery Group and British Transport Police, the campaign highlights behaviours often experienced in stations and on trains, such as staring, intrusive questioning and unwelcome comments, while encouraging passengers to report incidents to BTP.
It supports a consistent, united approach across the network to tackling VAWG, aligned with the rail industry’s strategy and the government’s ambition to halve VAWG crimes within a decade.
By helping people recognise these behaviours for what they are and making clear they are not acceptable, the campaign builds awareness and confidence to report, reinforcing a safer, more respectful environment for everyone who uses the railway.
There are 4 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Digital and social’ campaign:
19 May 2026 - 16 August 2026
Total: 16.82 MB
Total: 34.46 MB
Total: 51.89 MB
Materials for ‘Digital out of home - static’ campaign:
19 May 2026 - 16 August 2026
Total: 82.50 MB
Total: 106.25 MB
Total: 132.26 MB
Materials for ‘Digital out of home - motion’ campaign:
19 May 2026 - 16 August 2026
Total: 155.78 MB
Total: 180.12 MB
Total: 203.84 MB
Materials for ‘Print’ campaign:
19 May 2026 - 16 August 2026
Total: 309.01 MB
Total: 425.70 MB
Total: 565.21 MB
