Station safety – Intoxication, Distractions & Running
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Dates
21 July 2025 -Locations
All Network Rail managed stationsAudience
Rail passengersStation users
Media channels
Owned channels including Facebook and InstagramStation posters and digital totems
JC Decaux screens
Key contacts
lucy.dixon@networkrail.co.uk
marketing@networkrail.co.uk
Unsafe behaviours – like being heavily under the influence of alcohol, being distracted by mobile phones, and running in stations – are key contributors to accidents across the rail network. Recent figures show a significant increase in incidents related to these behaviours – impacting not just the individuals involved but also fellow passengers and station staff.
To tackle this, we’re launching a new passenger safety toolkit to target 3 safety risk areas; intoxication, distractions and running – a targeted initiative designed to reduce high-risk behaviours in and around the station environment. The campaign is aimed at raising awareness, encouraging safer decisions, and reducing avoidable accidents.
There are 5 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Campaign Overview’ campaign:
21 July 2025 -
Materials for ‘Digital materials’ campaign:
21 July 2025 -
Total: 27.26 MB
Total: 30.83 MB
Total: 60.35 MB
Materials for ‘Rail Ready banners’ campaign:
21 July 2025 -
Total: 62.23 MB
Total: 71.33 MB
Total: 81.91 MB
Materials for ‘Print materials’ campaign:
21 July 2025 -
Total: 85.51 MB
Total: 88.63 MB
Total: 91.83 MB
Total: 95.03 MB
Total: 98.58 MB
Materials for ‘Social materials’ campaign:
21 July 2025 -
Total: 121.57 MB
Total: 124.41 MB
Total: 151.16 MB
Total: 154.73 MB
