Women’s World Cup 2023

Back to 'archived campaigns'

Dates

19 August 2023 - 20 August 2023

Locations

National

Audience

All passengers

Media channels

Stations
Social media

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Good luck Lionesses – live Sunday 20 August until 14:00 (social / stations in England)

“It’s coming home” departure board – live Sunday 20 August. Take down at 14:00 if England lose (stations in England)

Congratulations Lioness – live Sunday 20 August from 14:00 if England win (social / stations in England)

“Football’s coming home” station announcement – live Sunday 20 August if England win (stations in England)

“Ticket to ride” – live Sunday 20 August if England win (social)

Victory parade plan ahead messaging – live Monday 21 – Tuesday 22 August if England win (social and all stations)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 7 sets of creatives and messages which might be surfaced during different dates:

‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ messaging:

19 August 2023 - 20 August 2023

View materials

‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘"Ticket to ride" - live Sunday 20 August if England win (social)’ messaging:

20 August 2023 - 20 August 2023

View materials

‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ messaging:

21 August 2023 - 22 August 2023

View materials

‘In-station and social media content plan’ messaging:

19 August 2023 - 22 August 2023

View materials

Materials for ‘Good luck Lionesses - live Sunday 20 August until 14:00 (social / stations in England)’ campaign:

19 August 2023 - 20 August 2023

Materials for ‘"It's coming home" departure board - live Sunday 20 August. Take down at 14:00 if England lose (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘Congratulations Lioness - live Sunday 20 August from 14:00 if England win (social / stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘"Football's coming home" station announcement - live Sunday 20 August if England win (stations in England)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘"Ticket to ride" - live Sunday 20 August if England win (social)’ campaign:

20 August 2023 - 20 August 2023

Materials for ‘Victory parade plan ahead messaging - live Monday 21 - Tuesday 22 August if England win (social and all stations)’ campaign:

21 August 2023 - 22 August 2023

Materials for ‘In-station and social media content plan’ campaign:

19 August 2023 - 22 August 2023

Sustainability: A Greener Future – one train journey at a time (April – June 2023)

Back to 'archived campaigns'

Dates

17 April 2023 - 4 June 2023

Locations

Target cities :

Birmingham, Glasgow, Cardiff, Manchester, Edinburgh, Liverpool, Leeds, Chelmsford, Bristol, Cambridge, Oxford, Sheffield, Stockport, Coventry, York, Milton Keynes, Newcastle, Reading, City of London, Leicester, Preston, Bath, Brighton, Nottingham, Peterborough


Audience

Key Goal: Inspire people to use the network for at least one more train journey on a clean, green train while making existing passengers feel good that they’re already doing the right thing

Audience: Gen Z - extremely environmentally motivated infrequent rail users (18-26) and Conscious Considerers - environmentally aware non-rail users (55-74)

Media channels

Paid media channels:

A strong mix of online and offline media, including: OOH, web banners, digital display, Spotify, Gum Gum, roadside billboards, and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens


Key contacts

Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Sustainability Campaign’ campaign:

17 April 2023 - 14 June 2023

All campaign material

Total: 125.83 MB

Motion Campaign Material

Total: 165.12 MB

Digital Campaign Material

Total: 167.38 MB

Print Campaign Material

Total: 243.99 MB

Social Media Campaign Material

Total: 246.87 MB

Static Campaign Material

Total: 253.77 MB

Out of Home Campaign Material - D48 Sheet

Total: 1,011.45 MB

Out of Home Campaign Material - D96 Sheet

Total: 3.11 GB

Out of Home Campaign Material - DM6 Sheet

Total: 5.15 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - In Station

Total: 5.45 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - Out of Home

Total: 5.62 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - Social Media

Total: 5.82 GB

Campaign TOC Toolkit Guidelines

Total: 5.83 GB

Paid Media Assets - Landscape Screens

Total: 5.84 GB

Paid Media Assets - Portrait Screens - 6 Sheet

Total: 5.85 GB

TOC Toolkit Editable Artwork - Paid Media Assets - 6 sheet

Total: 5.90 GB

TOC Toolkit Editable Artwork - Paid Media Assets - 48 sheet

Total: 5.95 GB

TOC Toolkit Editable Artwork - Paid Media Assets - D48 Digital sheet

Total: 5.99 GB

TOC Toolkit Editable Artwork - Paid Media Assets - Digital 6 sheet

Total: 6.04 GB

Sexual Harassment – Zero Tolerance

Back to 'archived campaigns'

n/a

Dates

6 April 2022 -

Locations

National

Audience

All rail users

Media channels



Key contacts

Sitota Fekadu – Sitota.Fekadu@RailDeliveryGroup.com

Daniela Maki – Daniela.Maki@RailDeliveryGroup.com

Network Rail are supporting National Rails Sexual Harassment campaign. #ZeroToleranceOnRail

There are 2 phases of the campaign which are both evergreen and can be surfaced at any time.

  • Phase 1 – launched 23 August 2021
  • Phase 2 – launched 6 April 2023

Additional information on phase 2:

  • Building up from the ongoing campaign to raise awareness and educate people of less knows acts of sexual harassment, we have identified the importance of the role of bystanders to tackle the issue across the railway. 
  • Working alongside British Transport Police (BTP) and a bystander intervention expert, a powerful VR experience has been developed that puts people in the shoes of a targeted person and a bystander whilst highlighting less know acts of sexual harassment.
  • There will be a PR activation at Waterloo station on 6 April so the public can experience the content using VR headsets.
  • BTP colleagues will be there to help to answer questions, facilitate conversation and educate passengers.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 2 sets of creatives and messages which might be surfaced during different dates:

‘Phase 1: Sexual Harassment - Zero Tolerance’ messaging:

23 August 2021 -

View materials

‘Phase 2: Bystander Campaign (VR Event)​’ messaging:

6 April 2023 -

View materials

Materials for ‘Phase 1: Sexual Harassment - Zero Tolerance’ campaign:

23 August 2021 -

Print Materials - Double Royal Posters Only

Total: 4.72 MB

Digital Materials - Landscape

Total: 8.96 MB

Digital Materials - Portrait

Total: 13.13 MB

Social Media - Animated

Total: 20.80 MB

Toolkit

Total: 21.17 MB

Materials for ‘Phase 2: Bystander Campaign (VR Event)​’ campaign:

6 April 2023 -