Summer weather – seasonal toolkit

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Dates

30 April 2026 -

Locations

National

Audience

All passengers, the media and transport stakeholders

Media channels

Social media

Key contacts

Jennifer Bollen, Social and Digital – jennifer.bollen@networkrail.co.uk

Social and Digital team – socialmedia@networkrail.co.uk

Our summer toolkit aims to help raise awareness of how hotter, drier weather can affect rail services – and how we prepare for the warmer season. You – including our transport stakeholder partners – can use the resources here for passenger information and to tell the wider story about how we get our railway ready for the impacts of summer.

Materials on this page cover four themes:

  • caring for passengers – including travel advice and information about our cold-water fountains
  • explainers – how summer weather impacts the railway
  • preparing the railway for summer – explaining our proactive measures before hot and dry weather arrive
  • long-term planning and resilience – how we’re preparing for and adapting to the changing climate.

Please note this toolkit will be updated as and when new assets become available.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Caring for Passengers’ messaging:

-

View materials

‘Explainer’ messaging:

-

View materials

‘Preparing the Railway for Summer’ messaging:

-

View materials

‘Long Term Planning and Resilience’ messaging:

-

View materials

Materials for ‘Caring for Passengers’ campaign:

-

Materials for ‘Explainer’ campaign:

-

Materials for ‘Preparing the Railway for Summer’ campaign:

-

Materials for ‘Long Term Planning and Resilience’ campaign:

-

Sustainability – making a difference, one train journey at a time

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Usage rights for the photography used on these assets expires February 2027, and must not be used past this date.

Dates

26 February 2024 - 31 March 2024

Locations

Targeted locations: London, Manchester, Edinburgh, Birmingham, Leeds, Glasgow, Liverpool, Newcastle, Bristol, York, Brighton, Reading, Cardiff, Milton Keynes, Sheffield, Nottingham, Leicester, Cambridge, Peterborough, Oxford, Preston, Bath, Stockport, Chelmsford, Coventry

Audience

Gen Z; those aged between 18-26 and considered environmentally motivated infrequent rail users (travelling by train journey just once or twice in a month).

Media channels

- OOH (roadsides, universities, gyms, London Underground),
- Print (Metro)
- Digital programmatic (GumGum)
- Audio and video (Spotify)
- Social media stories + adverts (Snapchat + Facebook)
- Digital adverts (JCDecaux screens in train stations)
- Social media posts (NR accounts)
- Posters (train stations)

Key contacts

Jessica Lawrence – jessica.lawrence4@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

Reducing carbon emissions is a national priority with sustainability targets set by the Government – the UK has pledged to be Net Zero by 2050 and reduce carbon emissions by 68% come 2030, and the only major economy to set a 77% target by 2035 (Net Zero Strategy: Build Back Greener – GOV.UK (www.gov.uk)).

The rail industry is committed to many important sustainability initiatives and work collaboratively on single-minded messaging around our collective mission. Sustainability is a motivating message to consumers; research shows that when questioned, 78% say that a sustainable lifestyle is important to them (Do consumers care about sustainability & ESG claims? | McKinsey). As the greenest form of public transport, rail is fundamental in the fight against climate change… but not everybody knows this.

The key goal of the campaign is to inspire people to use the rail network for at least one more train journey on a clean, green train.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Power your phone’ messaging:

26 February 2024 - 31 March 2024

View materials

‘Less carbon emissions’ messaging:

26 February 2024 - 31 March 2024

View materials

‘Boil a kettle’ messaging:

26 February 2024 - 31 March 2024

View materials

‘Combination of all three messages’ messaging:

26 February 2024 - 31 March 2024

View materials

Materials for ‘Power your phone’ campaign:

26 February 2024 - 31 March 2024

Print

Total: 8.16 MB

Digital

Total: 47.21 MB

Social

Total: 49.92 MB

Radio ad

Total: 58.16 MB

Campaign toolkit

Total: 61.93 MB

Materials for ‘Less carbon emissions’ campaign:

26 February 2024 - 31 March 2024

Print

Total: 67.62 MB

Digital

Total: 106.52 MB

Social

Total: 108.96 MB

Campaign toolkit

Total: 112.73 MB

Materials for ‘Boil a kettle’ campaign:

26 February 2024 - 31 March 2024

Print

Total: 119.67 MB

Digital

Total: 156.95 MB

Social

Total: 160.01 MB

Radio ad

Total: 168.25 MB

Campaign toolkit

Total: 172.02 MB

Materials for ‘Combination of all three messages’ campaign:

26 February 2024 - 31 March 2024

Sustainability: A Greener Future – one train journey at a time (April – June 2023)

Back to 'archived campaigns'

Dates

17 April 2023 - 4 June 2023

Locations

Target cities :

Birmingham, Glasgow, Cardiff, Manchester, Edinburgh, Liverpool, Leeds, Chelmsford, Bristol, Cambridge, Oxford, Sheffield, Stockport, Coventry, York, Milton Keynes, Newcastle, Reading, City of London, Leicester, Preston, Bath, Brighton, Nottingham, Peterborough


Audience

Key Goal: Inspire people to use the network for at least one more train journey on a clean, green train while making existing passengers feel good that they’re already doing the right thing

Audience: Gen Z - extremely environmentally motivated infrequent rail users (18-26) and Conscious Considerers - environmentally aware non-rail users (55-74)

Media channels

Paid media channels:

A strong mix of online and offline media, including: OOH, web banners, digital display, Spotify, Gum Gum, roadside billboards, and social media

In-station channels: A1, DR and D6 posters, OIS screen and selected JCDecaux screens


Key contacts

Louise.Howarth@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Sustainability Campaign’ campaign:

17 April 2023 - 14 June 2023

All campaign material

Total: 125.83 MB

Motion Campaign Material

Total: 165.12 MB

Digital Campaign Material

Total: 167.38 MB

Print Campaign Material

Total: 243.99 MB

Social Media Campaign Material

Total: 246.87 MB

Static Campaign Material

Total: 253.77 MB

Out of Home Campaign Material - D48 Sheet

Total: 1,011.45 MB

Out of Home Campaign Material - D96 Sheet

Total: 3.11 GB

Out of Home Campaign Material - DM6 Sheet

Total: 5.15 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - In Station

Total: 5.45 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - Out of Home

Total: 5.62 GB

TOC Toolkit Artwork 'In Design' Files Campaign Material - Social Media

Total: 5.82 GB

Campaign TOC Toolkit Guidelines

Total: 5.83 GB

Paid Media Assets - Landscape Screens

Total: 5.84 GB

Paid Media Assets - Portrait Screens - 6 Sheet

Total: 5.85 GB

TOC Toolkit Editable Artwork - Paid Media Assets - 6 sheet

Total: 5.90 GB

TOC Toolkit Editable Artwork - Paid Media Assets - 48 sheet

Total: 5.95 GB

TOC Toolkit Editable Artwork - Paid Media Assets - D48 Digital sheet

Total: 5.99 GB

TOC Toolkit Editable Artwork - Paid Media Assets - Digital 6 sheet

Total: 6.04 GB