Greek Street

Back to 'archived campaigns'

Dates

16 June 2025 - 23 August 2025

Locations

North West and Central region

Audience

People looking to travel in and out of Stockport and Manchester in August.

Media channels

Meta, X, Out of home, Station screens, TVMs

Key contacts

Kate Burke, senior communication manager, North West route kate.burke@networkrail.co.uk

This August, Network Rail is replacing the Greek Street bridge in Stockport, which crosses the Manchester spur of the West Coast Main Line.

The original bridge, constructed in 1958, has reached the end of its life and needs to be replaced.

About 400 passenger and 50 freight services pass under the bridge each day. Above the bridge, sits a major roundabout junction in the centre of Stockport, which has been closed since 31 March 2025 to allow engineers to carry out the work safely.

From 2-23 August, engineers will remove the old bridge and replace it with a new one. During this time, there will be no trains through Stockport. Some services will be diverted, and others will be replaced by a bus. Passengers travelling Greater Manchester, Cheshire, and along the West Coast Main Line are advised to plan their journey on the National Enquiries website before they travel during this time.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘Campaign toolkit’ messaging:

1 February 2025 - 31 March 2026

View materials

‘Phase 1 (February 2025)’ messaging:

1 February 2025 -

View materials

‘Phase 2 (June - August 2025)’ messaging:

16 June 2025 - 23 August 2025

View materials

Materials for ‘Campaign toolkit’ campaign:

1 February 2025 - 31 March 2026

Materials for ‘Phase 1 (February 2025)’ campaign:

1 February 2025 -

Materials for ‘Phase 2 (June - August 2025)’ campaign:

16 June 2025 - 23 August 2025

Check before you travel (CBYT) spring – phase 3, Late May

Back to 'archived campaigns'

Dates

6 May 2025 - 26 May 2025

Locations

National

Audience

All passengers:

Total audience: bank holiday leisure and business travellers.

Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).

Media channels

Paid:
- Radio
- Digital programmatic
- Social media
- Billboards
- Press

Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles

Earned:
- Press releases

Internal
- Digital screens in offices/depots

Key contacts

Jessica.Lawrence4@networkrail.co.uk

Marketing@networkrail.co.uk

The aim of this campaign is to raise awareness of planned rail engineering work over the spring period bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/spring.

The 2025 spring bank holidays occur in quick succession: Easter, Early May, Late May. This means, our marketing campaign runs consecutively and we change the creative assets immediately after each bank holiday to ensure the message is accurate and timely.

  • Phase 1 (Easter): 28 February until 21 April
  • Phase 2 (Early May): 22 April until 5 May
  • Phase 3 (Late May): 6 May until 26 May

The Late May phase of the spring campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press). Furthermore, we are supporting our regional and TOC colleagues by uplifting paid media in affected geographical areas (towns/cities) including the West Coast Main Line (WCML).

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National resources’ messaging:

6 May 2025 - 26 May 2025

View materials

‘North West & Central resources (Central route) resources’ messaging:

6 May 2025 - 26 May 2025

View materials

‘'Thank you' resources’ messaging:

27 May 2025 - 31 May 2025

View materials

Materials for ‘National resources’ campaign:

6 May 2025 - 26 May 2025

Digital resources

Total: 7.71 MB

Print resources

Total: 9.80 MB

Social resources

Total: 15.91 MB

Radio advert

Total: 17.05 MB

Materials for ‘North West & Central resources (Central route) resources’ campaign:

6 May 2025 - 26 May 2025

Digital resources

Total: 22.57 MB

Print resources

Total: 23.85 MB

Social resources

Total: 28.42 MB

Materials for ‘'Thank you' resources’ campaign:

27 May 2025 - 31 May 2025

Check before you travel (CBYT) spring – phase 2, Early May

Back to 'archived campaigns'

Dates

22 April 2025 - 5 May 2025

Locations

National

Audience

All passengers:

Total audience: bank holiday leisure and business travellers.

Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).

Media channels

Paid:
- Radio
- Digital programmatic
- Social media
- Billboards
- Press

Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles

Earned:
- Press releases

Internal
- Digital screens in offices/depots

Key contacts

Jessica.Lawrence4@networkrail.co.uk

Marketing@networkrail.co.uk

The aim of this campaign is to raise awareness of planned rail engineering work over the spring period bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/spring.

The 2025 spring bank holidays occur in quick succession: Easter, Early May, Late May. This means, our marketing campaign runs consecutively and we change the creative assets immediately after each bank holiday to ensure the message is accurate and timely.

  • Phase 1 (Easter): 28 February until 21 April
  • Phase 2 (Early May): 22 April until 5 May
  • Phase 3 (Late May): 6 May until 26 May

The Early May phase of the spring campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press). Furthermore, we are supporting our regional and TOC colleagues by uplifting paid media in affected geographical areas (towns/cities) including the South Coast and the West Coast Main Line (WCML).

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘National resources’ messaging:

22 April 2025 - 5 May 2025

View materials

‘North West & Central resources (Central route)’ messaging:

22 April 2025 - 5 May 2025

View materials

‘Southern resources (Wessex - Staines route)’ messaging:

22 April 2025 - 5 May 2025

View materials

Materials for ‘National resources’ campaign:

22 April 2025 - 5 May 2025

Digital resources

Total: 9.37 MB

Print resources

Total: 14.38 MB

Social resources

Total: 21.95 MB

Radio advert

Total: 23.10 MB

Materials for ‘North West & Central resources (Central route)’ campaign:

22 April 2025 - 5 May 2025

Digital resources

Total: 32.40 MB

Print resources

Total: 37.14 MB

Social resources

Total: 40.52 MB

Radio advert

Total: 41.66 MB

Materials for ‘Southern resources (Wessex - Staines route)’ campaign:

22 April 2025 - 5 May 2025

Digital resources

Total: 51.65 MB

Print resources

Total: 60.69 MB

Social resources

Total: 63.67 MB

Radio advert

Total: 64.82 MB

Check before you travel (CBYT) spring – phase 1, Easter

Back to 'archived campaigns'

Dates

28 February 2025 - 21 April 2025

Locations

National

Audience

All passengers:

Total audience: bank holiday leisure and business travellers.

Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).

Media channels

Paid:
- Radio
- Digital programmatic
- Social media
- Billboards
- Press

Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles

Earned:
- Press releases

Internal
- Digital screens in offices/depots

Key contacts

Jessica.Lawrence4@networkrail.co.uk

Marketing@networkrail.co.uk

The aim of this campaign is to raise awareness of planned rail engineering work over the spring period bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/spring.

The 2025 spring bank holidays occur in quick succession: Easter, Early May, Late May. This means, our marketing campaign runs consecutively and we simply change the creative asset immediately after each bank holiday to ensure the message is accurate and timely.

  • Phase 1 (Easter): 28 February until 21 April
  • Phase 2 (Early May): 22 April until 5 May
  • Phase 3 (Late May): 6 May until 26 May

The Easter phase of the spring campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press). Furthermore, we are supporting our regional and TOC colleagues by uplifting paid media in affected geographical areas (towns/cities) including the South Coast, North West, and the West Coast Main Line.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘National resources’ messaging:

28 February 2025 - 21 April 2025

View materials

‘North West & Central resources (Central route)’ messaging:

28 February 2025 - 21 April 2025

View materials

‘North West & Central resources (North West route)’ messaging:

28 February 2025 - 21 April 2025

View materials

‘Southern resources (Wessex - Staines route)’ messaging:

28 February 2025 - 21 April 2025

View materials

‘Southern resources (Kent & Sussex route)’ messaging:

28 February 2025 - 21 April 2025

View materials

Materials for ‘National resources’ campaign:

28 February 2025 - 21 April 2025

Digital resources

Total: 12.39 MB

Print resources

Total: 16.23 MB

Social resources

Total: 19.20 MB

Radio advert

Total: 20.34 MB

Campaign toolkit

Total: 20.34 MB

Materials for ‘North West & Central resources (Central route)’ campaign:

28 February 2025 - 21 April 2025

Materials for ‘North West & Central resources (North West route)’ campaign:

28 February 2025 - 21 April 2025

Digital resources

Total: 36.52 MB

Print resources

Total: 41.72 MB

Social resources

Total: 44.27 MB

Radio advert

Total: 45.42 MB

Materials for ‘Southern resources (Wessex - Staines route)’ campaign:

28 February 2025 - 21 April 2025

Digital resources

Total: 49.98 MB

Print resources

Total: 54.88 MB

Social resources

Total: 55.76 MB

Radio advert

Total: 56.91 MB

Materials for ‘Southern resources (Kent & Sussex route)’ campaign:

28 February 2025 - 21 April 2025

Blackfriars resources

Total: 64.33 MB

Charing Cross resources

Total: 71.72 MB

GTR resources

Total: 79.13 MB

London Bridge resources

Total: 86.58 MB

London Victoria resources

Total: 94.06 MB

Digital Lineside Notification

Back to 'all campaigns'

Dates

29 November 2024 -

Locations

England, Scotland and Wales.

Audience

Lineside neighbours across the UK, including residents and businesses.

Media channels

Owned channels.
Paid media is in the pipeline.

Key contacts

sarah.mcardle@networkrail.co.uk

clare.melody@networkrail.co.uk

Network Rail tries to be a considerate neighbour by letting residents know when there is planned maintenance or engineering works that might be noisy or cause disruption. 

Currently, the way lineside neighbours are notified of planned works is by Royal Mail post – emergency, late notice and moving worksites are usually not notified at all.  It is not a cost effective or environmentally friendly way of communicating and doesn’t give us the capability of notifying for emergencies or last minute changes.

To help address this issue and to improve the way we communicate and engage with lineside neighbours, Network Rail has introduced a new digital notification tool which will inform neighbours digitally of upcoming planned works, last minute changes to planned works, emergency works and ad hoc updates/news about current projects.

The aim of this campaign is to raise awareness of this new digital notification to those who live and work near the railway, with the ambition of getting as many people to sign up and register to the service as possible.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Digital lineside notification - campaign materials’ campaign:

29 November 2024 -

Print resources

Total: 5.78 MB

Digital resources

Total: 7.93 MB

Social resources

Total: 9.90 MB

Animated resources

Total: 67.10 MB

Audio ad - 30 seconds

Total: 68.24 MB

Check before you travel (CBYT) Christmas 2024 – Phase 2

Back to 'archived campaigns'

Dates

21 October 2024 - 2 January 2025

Locations

National

Audience

All passengers:

Total audience: bank holiday leisure and business travellers.

Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).

Media channels

Paid:
- Radio
- Digital programmatic
- Social media
- Billboards
- Press

Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles

Earned:
- Press releases

Internal
- Digital screens in offices/depots

Key contacts

Jessica.Lawrence4@networkrail.co.uk

Marketing@networkrail.co.uk

*Phase 2 (Monday 21 October until Thursday 2 January) *

The aim of this campaign is to raise awareness of planned rail engineering work over the Christmas and New Year bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel.

After extensive passenger and stakeholder research in May 2024, we have developed a new creative design which is an evolution of the previous stick person creative design. This is the second time we’ve used this new creative design.

Phase 2 of our Christmas campaign will be promoted across all channels including paid media (digital, social, billboards, radio, press). Our messaging in this phase is stronger than the previous phase, where we manage passenger expectations by calling out the significant changes to services and longer journey times. Furthermore, we are supporting our regional and TOC colleagues by uplifting paid media in affected geographical areas (towns/cities).

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 9 sets of creatives and messages which might be surfaced during different dates:

‘National resources’ messaging:

21 October 2024 - 2 January 2025

View materials

‘Southern (Kent & Sussex) resources’ messaging:

21 October 2024 - 2 January 2025

View materials

‘Southern (Wessex) resources’ messaging:

21 October 2024 - 3 January 2025

View materials

‘Scotland resources’ messaging:

21 October 2024 - 2 January 2025

View materials

‘North West & Central (NW&C) resources’ messaging:

21 October 2024 - 2 January 2025

View materials

‘Eastern resources’ messaging:

21 October 2024 - 5 January 2025

View materials

‘Wales and Western resources’ messaging:

4 November 2024 - 3 January 2025

View materials

‘Thank you messaging - post New Year’ messaging:

3 January 2025 - 10 January 2025

View materials

‘Campaign performance update’ messaging:

18 December 2024 - 10 January 2025

View materials

Materials for ‘National resources’ campaign:

21 October 2024 - 2 January 2025

Digital resources

Total: 11.17 MB

Print resources

Total: 13.64 MB

Social resources

Total: 15.92 MB

Radio advert

Total: 16.38 MB

Materials for ‘Southern (Kent & Sussex) resources’ campaign:

21 October 2024 - 2 January 2025

London Bridge resources

Total: 22.67 MB

London Victoria resources

Total: 28.98 MB

Charing Cross resources

Total: 35.22 MB

GTR resources

Total: 41.46 MB

Blackfriars resources

Total: 47.72 MB

Materials for ‘Southern (Wessex) resources’ campaign:

21 October 2024 - 3 January 2025

Digital resources

Total: 51.87 MB

Print resources

Total: 55.06 MB

Social resources

Total: 55.99 MB

Radio adverts

Total: 56.91 MB

Materials for ‘Scotland resources’ campaign:

21 October 2024 - 2 January 2025

Materials for ‘North West & Central (NW&C) resources’ campaign:

21 October 2024 - 2 January 2025

Digital resources

Total: 68.94 MB

Print resources

Total: 72.22 MB

Social resources

Total: 73.80 MB

Radio advert

Total: 74.25 MB

Materials for ‘Eastern resources’ campaign:

21 October 2024 - 5 January 2025

Liverpool Street station

Total: 78.51 MB

Cambridge

Total: 83.10 MB

East Midlands

Total: 95.00 MB

Materials for ‘Wales and Western resources’ campaign:

4 November 2024 - 3 January 2025

Autumn (week 34 work) - English

Total: 101.39 MB

Autumn (week 34 work) - Welsh

Total: 107.95 MB

Christmas work - English

Total: 113.81 MB

Christmas work - Welsh

Total: 119.10 MB

Materials for ‘Thank you messaging - post New Year’ campaign:

3 January 2025 - 10 January 2025

Materials for ‘Campaign performance update’ campaign:

18 December 2024 - 10 January 2025

Check before you travel (CBYT) Christmas 2024 – Phase 1

Back to 'archived campaigns'

Dates

27 September 2024 - 20 October 2024

Locations

National

Audience

All passengers:

Total audience: bank holiday leisure and business travellers.

Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).

Media channels

Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles

Earned:
- Press releases

Internal
- Digital screens in offices/depots

Key contacts

Jessica.Lawrence4@networkrail.co.uk

Marketing@networkrail.co.uk

*Phase 1 (Friday 27 September until Sunday 20 October) *

The aim of this campaign is to raise awareness of planned rail engineering work over the Christmas and New Year bank holiday period, encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel.

After extensive passenger and stakeholder research, we have developed a new creative route which is an evolution of the previous stick person creative design. This is the second time we’ve used this new creative design.

Phase 1 (soft launch) will run from 27 Sept until 20 Oct on owned media before Phase 2 (full launch) is promoted from 21 Oct until 2 Jan across all channels including paid media. Phase 2 will feature a slightly different creative with strengthened messaging and a more festive style.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National resources’ campaign:

27 September 2024 - 20 October 2024

Digital resources

Total: 10.03 MB

Print resources

Total: 13.15 MB

Social media resources

Total: 15.86 MB

Snow and Ice – Weather Disruption 2024

Back to 'archived campaigns'

Dates

20 September 2024 -

Locations

National

Audience

All passengers

Media channels

Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

20 September 2024 -

Digital materials

Total: 22.68 MB

Print materials

Total: 24.39 MB

Social materials

Total: 105.27 MB

Leaves on the Line – Weather Disruption 2024

Back to 'archived campaigns'

Dates

20 September 2024 -

Locations

National

Audience

All passengers

Media channels

Station posters and digital screens
Social media


Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

The call to action has been updated for 2024. After discussions with regional teams we are asking passengers to ‘check if your journey is affected’. Please ensure you are using the 2024 campaign resources going forward.

This campaign is on owned media and owned channels only.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘National campaign materials’ campaign:

20 September 2024 -

Digital materials

Total: 32.66 MB

Print materials

Total: 40.79 MB

Social materials

Total: 116.30 MB

Check before you travel (CBYT) August 2024

Back to 'archived campaigns'

Dates

8 July 2024 - 26 August 2024

Locations

National

Audience

All passengers:

Total audience: bank holiday leisure and business travellers.

Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).

Media channels

Paid:
- Radio
- Press
- Social
- Digital
- Billboard

Owned:
- Station screens
- Social media

Earned:
- Press release

Key contacts

Jessica.Lawrence4@networkrail.co.uk

Marketing@networkrail.co.uk

*New creative design*

The aim of this campaign is to raise awareness of planned rail engineering works over the August bank holiday period, and encourage leisure and business passengers to check if their train journey is affected before they travel. After extensive passenger and stakeholder research, we have developed a new creative route which is an evolution of the previous stick person creative design.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘National resources’ messaging:

8 July 2024 - 26 August 2024

View materials

‘Southern 1 (Wessex) resources’ messaging:

8 July 2024 - 26 August 2024

View materials

‘Southern 2 (Kent & Sussex) resources’ messaging:

8 July 2024 - 26 August 2024

View materials

‘Scotland resources’ messaging:

8 July 2024 - 26 August 2024

View materials

‘'Thank you' resources - from 27 Aug’ messaging:

27 August 2024 - 31 August 2024

View materials

Materials for ‘National resources’ campaign:

8 July 2024 - 26 August 2024

Digital resources

Total: 11.90 MB

Print resources

Total: 20.12 MB

Social resources

Total: 22.73 MB

Radio advert

Total: 23.87 MB

Campaign toolkit

Total: 47.21 MB

Materials for ‘Southern 1 (Wessex) resources’ campaign:

8 July 2024 - 26 August 2024

Materials for ‘Southern 2 (Kent & Sussex) resources’ campaign:

8 July 2024 - 26 August 2024

Blackfriars

Total: 64.08 MB

Charing Cross

Total: 71.00 MB

GTR

Total: 77.92 MB

London Bridge

Total: 84.89 MB

London Victoria

Total: 91.88 MB

Materials for ‘Scotland resources’ campaign:

8 July 2024 - 26 August 2024

Materials for ‘'Thank you' resources - from 27 Aug’ campaign:

27 August 2024 - 31 August 2024