Check Before You Travel – Christmas 2025 – Phase 1
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Dates
29 September 2025 - 26 October 2025Locations
NationalAudience
All passengers:Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Owned:- Digital station screens
- Printed poster sites
- Social media posts
- Website articles
Earned:
- Press releases
Internal
- Digital screens in offices/depots
Key contacts
*Phase 1 (Monday 29 September until Sunday 26 October) *
The aim of this campaign is to raise awareness of planned rail engineering work over the Christmas and New Year bank holiday period, encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel.
Phase 1 (soft launch) will run from 29 September until 26 October on owned media before Phase 2 (full launch) is promoted from 27 October until 4 January across all channels including paid media. Phase 2 will feature a slightly different creative with strengthened messaging and a more festive style.
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
Materials for ‘National resources’ campaign:
29 September 2025 - 26 October 2025
Total: 12.88 MB
Total: 19.84 MB
Total: 23.35 MB
