Snow and Ice
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Dates
1 December 2022 - 31 March 2023Locations
NationalAudience
All passengers who are likely to have their train journeys disrupted by the impact of snow and ice.Media channels
Digital Display (Hawk)Station posters and screens
Onboard posters
Web banners
Social media
Key contacts
Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk
This campaign is triggered on paid media when temperatures are forecasted to drop to 2° or lower, or if we are forecasted 15cm or more of snow.
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
Materials for ‘Snow and Ice’ campaign:
1 December 2022 - 31 March 2023
Total:
Total: 63.39 MB
Total: 70.52 MB
Total: 120.32 MB
Total: 120.89 MB
Total: 134.63 MB
Total: 135.79 MB
Total: 139.74 MB
