Railway 200 – Network Rail campaign
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Campaign materials must not be used after 31 December 2025.
Dates
9 June 2025 - 31 December 2025Locations
NationalAudience
All passengers, rail users and station users.Media channels
Owned channels (social, posters, digital screens)Internal channels
Key contacts
Marketing and brand:
louise.mcgarrigle@networkrail.co.uk
Internal communications:
maneet.hayer@networkrail.co.uk
Network Rail Railway 200 team:
Railway 200 is a year-long programme running from 1 January to 31 December 2025. It marks 200 years of the modern railway and aims to inspire young people to pursue a career in rail.
The programme focuses on four themes:
- Culture, Heritage & Tourism
- Celebrating Railway People
- Education and Skills
- Innovation, Technology and Environment
To commemorate the past 200 years, several campaign materials have been produced, for teams to share on their owned channels, including:
- Digital materials
- Social materials
- 4x animations outlining key dates from the past 200 years that relate to the four themes
- Educational exhibition boards for each region, to be rotated around different locations throughout the year
- Educational activity booklets for each Network Rail managed station, to be handed to children
Please share these materials on your channels throughout 2025. They must not be used after 31 December 2025.
There are 6 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Print materials’ campaign:
9 June 2025 - 31 December 2025
Materials for ‘Digital materials’ campaign:
9 June 2025 - 31 December 2025
Materials for ‘Social materials’ campaign:
9 June 2025 - 31 December 2025
Materials for ‘Character animation videos’ campaign:
9 June 2025 - 31 December 2025
Total: 487.25 MB
Total: 1.18 GB
Total: 1.18 GB
Materials for ‘Activity book’ campaign:
9 June 2025 - 31 December 2025
Materials for ‘Campaign characters’ campaign:
9 June 2025 - 31 December 2025
