Check Before You Travel (CBYT) Christmas 2026 Campaign
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Dates
26 October 2026 - 4 January 2027Locations
NationalAudience
All passengers.Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Paid:- Radio
- Digital programmatic
- Social media
- Billboards
- Press
Owned:
- Digital station screens
- Printed poster sites
- Social media posts
Earned:
- Press releases
Internal
- Digital screens in offices/depots
- Viva Engage posts
- MyConnect
Key contacts
Abimbola.Caulker@networkrail.co.uk
Marketing@networkrail.co.uk
The purpose of this campaign is to raise awareness of planned rail engineering work over the Christmas period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/christmas
The campaign will run from 26 October 2026 to 4 January 2027 and will be promoted across owned, earned, internal and paid media channels (digital, social, billboards, radio, press).
This Christmas, we’ve worked with Great Western and Central Routes colleagues to integrate their campaigns with the national CBYT campaign.
We are also supporting our regional and TOC colleagues by uplifting paid media in areas most impacted including the Eastern, Southern and NW&C – West Coast South regions as well as Wales and Borders.
There are 9 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘National’ campaign:
26 October 2026 - 4 January 2027
Total: 13.57 MB
Total: 18.88 MB
Total: 23.19 MB
Total: 24.34 MB
Total: 25.59 MB
Total: 26.12 MB
Materials for ‘Anglia Routes’ campaign:
26 October 2026 - 4 January 2027
Materials for ‘Central Routes’ campaign:
2 November 2026 - 28 December 2026
Total: 46.15 MB
Total: 47.77 MB
Total: 49.96 MB
Materials for ‘GWR Routes’ campaign:
2 November 2026 - 3 January 2027
Total: 52.67 MB
Total: 53.73 MB
Total: 54.26 MB
Materials for ‘South Eastern Routes’ campaign:
26 October 2026 - 3 January 2027
Total: 97.21 MB
Total: 98.03 MB
Total: 98.54 MB
Total: 141.71 MB
Total: 142.54 MB
Total: 143.06 MB
Total: 186.23 MB
Total: 187.07 MB
Total: 187.58 MB
Materials for ‘Southern GTR Routes’ campaign:
26 October 2026 - 3 January 2027
Materials for ‘Southern SWR Routes’ campaign:
26 October 2026 - 28 December 2026
Total: 206.37 MB
Total: 208.70 MB
Total: 209.22 MB
Materials for ‘Wales and Western Routes’ campaign:
26 October 2026 - 30 December 2026
Total: 209.39 MB
Total: 210.24 MB
Total: 214.65 MB
Total: 214.82 MB
Total: 215.67 MB
Total: 220.11 MB
Materials for ‘West Coast South Routes’ campaign:
26 October 2026 - 1 January 2026
Total: 229.64 MB
Total: 231.32 MB
Total: 236.38 MB
Total: 238.70 MB