Crime with Consequences
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The static materials (posters and social posts) cannot be used after 29 September 2027. Please contact the Marketing, Campaign and Brand team if you plan to use the creative after this date.
Dates
7 September 2026 - 27 November 2026Locations
Target locations where incidents have been recordedAudience
16-34 year oldsMedia channels
Posters in stationsDigital screens in stations
Social media
Paid media channels
Key contacts
Crime with Consequences is an industry-wide campaign under the broader No Second Chances brand. This time, designed to tackle the growing challenge of railway trespass and reinforce that entering the railway without permission is both dangerous and a criminal offence.
Developed in partnership with organisations across the rail industry and British Transport Police, the campaign supports a renewed focus on enforcement, public awareness and behaviour change. It forms part of a wider effort to reduce the significant impact trespass is having on railway performance, passenger journeys and public safety.
This phase focuses on deliberate and reckless trespass on the railway. Many people view trespass as a minor offence and underestimate the legal consequences of their actions or believe the risks do not apply to them.
The campaign challenges these misconceptions by highlighting the reality of increased enforcement, rising prosecution rates and the serious consequences of being caught. It reinforces the link between trespass and the wider disruption it causes, from train delays and cancellations to the risks it creates for passengers, railway workers and those involved.
Its message is simple: Trespass is a crime and there are consequences.
There are 5 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Stations’ campaign:
7 September 2026 -
Total: 14.53 MB
Total: 27.93 MB
Total: 42.09 MB
Total: 44.66 MB
Materials for ‘Social’ campaign:
7 September 2026 -
Total: 54.76 MB
Total: 69.44 MB
Total: 78.04 MB
Total: 83.30 MB
Materials for ‘Website and email’ campaign:
7 September 2026 -
Materials for ‘Print’ campaign:
7 September 2026 -
Total: 201.30 MB
Total: 263.34 MB
Total: 297.89 MB
Total: 317.97 MB
Total: 461.34 MB
Materials for ‘Industry partner toolkit’ campaign:
7 September 2026 -
