Escalator Safety: Foot Entrapment
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Dates
27 July 2026 -Locations
National (managed stations)London Bridge and London Waterloo stations
Audience
Children and parents and carers of children who are passing through stationsMedia channels
Station posters and digital totemsOwned social media
Paid media channels at London Bridge and Waterloo Stations including: station digital screens, large out of home in tube stations and escalator panel in tube stations.
In station activations at London Bridge and Waterloo stations encouraging children and parents/carers to play a game of 'spot the difference' between riding an escalator safely vs unsafely.
Key contacts
This campaign is focused on preventing foot entrapment accidents on escalators in our managed stations. The materials follow a clear, three step guide to staying safe on escalators: hold tight, stand away from the sides, take a big step off.
Escalator entrapment incidents continue to occur across the rail network, particularly at busy stations with high passenger footfall. While a range of items can become trapped in escalators, including clothing and personal belongings, foot and shoe entrapments remain a key area of concern due to the potential for serious and, in some cases, life-changing injuries.
The data we have is based on reported incidents only and highlights the importance of raising awareness of escalator safety and encouraging passengers to take simple precautions when travelling through stations.
There are 4 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Digital posters’ campaign:
27 July 2026 -
Materials for ‘Print’ campaign:
27 July 2026 -
Total: 6.59 MB
Total: 10.58 MB
Total: 14.46 MB
Total: 18.24 MB
Total: 22.39 MB
Materials for ‘Social’ campaign:
27 July 2026 -
Total: 24.11 MB
Total: 49.74 MB
Total: 75.36 MB
Total: 101.21 MB
Total: 126.59 MB
Materials for ‘Schools resources’ campaign:
27 July 2026 -
