Big Manny aka Emanuel Wallace (aka Big Manny) is a 26-year-old science-first content creator and music artist from Dagenham who aims to make the periodic table and Bunsen burners cool again. With a master’s degree in biomedical science, the East Londoner creates age-friendly and class-friendly content that is entertaining, educational, and experimental

For this campaign we sought to use his social media presence to deliver our rail safety message in his own authentic way. Big Manny created videos explaining the science behind the three main dangers present on the rail network – overhead power lines, the third rail and trains – which he then distributed via his social media channels.

Big Manny has given permission for his videos to be used for educational presentations to schoolchildren, but they should not be shared or used for any other purpose.