Check before you travel (CBYT) August
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Dates
14 July 2025 - 25 August 2025Locations
National and RegionalAudience
All passengers:Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Paid:- Radio
- Digital programmatic
- Social media
- Billboards
- Press
Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles
Earned:
- Press releases
Internal
- Digital screens in offices/depots
Key contacts
14 July – 25 August 2025
The aim of this campaign is to raise awareness of planned rail engineering work over the August bank holiday period. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/august.
The August campaign will be promoted across owned, earned, internal, low-cost, and paid media channels (digital, social, billboards, radio, press) from the 14 July which is six weeks ahead of the bank holiday weekend. Furthermore, we are supporting our regional and train operator colleagues by uplifting paid media in the most affected geographical areas (towns/cities) including the Wessex route.
There are 5 sets of creatives and messages which might be surfaced during different dates:
‘Wessex resources (Surbiton, Leatherhead and Guildford areas)’ messaging:
14 July 2025 - 25 August 2025
View materials‘Wessex resources (Guildford, Alton and Ascot areas)’ messaging:
14 July 2025 - 25 August 2025
View materialsMaterials for ‘National resources’ campaign:
14 July 2025 - 25 August 2025
Total: 2.82 MB
Total: 10.14 MB
Total: 15.43 MB
Total: 16.57 MB
Materials for ‘Wessex resources (all areas)’ campaign:
14 July 2025 - 25 August 2025
Materials for ‘Wessex resources (Surbiton, Leatherhead and Guildford areas)’ campaign:
14 July 2025 - 25 August 2025
Materials for ‘Wessex resources (Guildford, Alton and Ascot areas)’ campaign:
14 July 2025 - 25 August 2025
Materials for ‘"Thank you" resources’ campaign:
26 August 2025 - 31 August 2025
