Check Before You Travel (CBYT) August 2026 Campaign
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Dates
13 July 2026 - 31 August 2026Locations
NationalAudience
All passengers.Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Paid:- Radio
- Digital programmatic
- Social media
- Billboards
- Press
Owned:
- Digital station screens
- Printed poster sites
- Social media posts
Earned:
- Press releases
Internal
- Digital screens in offices/depots
- Viva Engage posts
- MyConnect
Key contacts
Abimbola.Caulker@networkrail.co.uk
Marketing@networkrail.co.uk
The purpose of this campaign is to raise awareness of planned rail engineering work over the August bank holiday weekend. We are encouraging leisure and business passengers to plan ahead and check if their train journey is affected before they travel by visiting www.nationalrail.co.uk/spring.
The campaign will run from 13 July to 31 August and will be promoted across owned, earned, internal and paid media channels (digital, social, billboards, radio, press).
We are also supporting our regional and TOC colleagues by uplifting paid media in affected areas (towns/cities) including the Eastern, Wessex and Scotland .
There are 4 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘National’ campaign:
13 July 2026 - 31 August 2026
Total: 7.67 MB
Total: 13.96 MB
Total: 17.25 MB
Total: 18.40 MB
Total: 20.25 MB
Total: 21.28 MB
Materials for ‘Wessex Routes’ campaign:
13 July 2026 - 31 August 2026
Total: 23.48 MB
Total: 29.02 MB
Total: 31.22 MB
Total: 36.75 MB
Materials for ‘Scotland Routes’ campaign:
13 July 2026 - 31 August 2026
Materials for ‘ Eastern Routes’ campaign:
13 July 2026 - 31 August 2026
