Recruitment Campaign 2025
Back to 'all campaigns'
Dates
19 May 2025 -Locations
NationalAudience
Audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option.Media channels
MetaSkyrise
Key contacts
Recruitment Marketing Lead: Emily.McCabe@networkrail.co.uk
Head of Resourcing: Adam.Ritchie@networkrail.co.uk
As part of the celebrations for Railway 200, we are using this opportunity to run a national recruitment campaign focusing on our maintenance roles.
We have created this toolkit for you to use on your communications channels from 19 May 2025 onwards.
We have a dedicated landing page for the duration of the campaign where each region will have 3 live areas for candidates to register their interest in the below roles: Operative, Technician, and Team Leader Maintenance roles are fundamental to the running of our railway. We know we always have a continual demand for these resources.
By highlighting these roles, our recruitment campaign aims to:
– Increase the visibility of Network Rail maintenance careers to audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option in 2025.
– Increase the number of quality applicants.
There are 6 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Campaign toolkit’ campaign:
19 May 2025 -
Materials for ‘Print materials - without crop marks’ campaign:
19 May 2025 -
Total: 13.66 MB
Total: 24.89 MB
Total: 32.79 MB
Total: 46.39 MB
Total: 57.57 MB
Materials for ‘Print materials - with crop marks’ campaign:
19 May 2025 -
Total: 153.64 MB
Total: 297.54 MB
Total: 388.86 MB
Total: 607.35 MB
Total: 718.66 MB
Materials for ‘Digital materials ’ campaign:
19 May 2025 -
Total: 720.74 MB
Total: 759.28 MB
Total: 761.47 MB
Total: 793.57 MB
Total: 795.09 MB
Total: 831.90 MB
Total: 833.88 MB
Total: 836.10 MB
Total: 943.11 MB
Materials for ‘Social materials’ campaign:
19 May 2025 -
Total: 944.61 MB
Total: 983.15 MB
Total: 984.79 MB
Total: 1,016.89 MB
Total: 1,017.92 MB
Total: 1.03 GB
Total: 1.03 GB
Total: 1.03 GB
Total: 1.03 GB
Total: 1.03 GB
Total: 1.09 GB
Total: 1.14 GB
Total: 1.24 GB
Materials for ‘Website materials’ campaign:
19 May 2025 -
Total: 1.24 GB
Total: 1.24 GB
Total: 1.24 GB
Total: 1.25 GB
Total: 1.25 GB