Recruitment Campaign 2025
Back to 'all campaigns'
Dates
19 May 2025 -Locations
NationalAudience
Audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option.Media channels
MetaSkyrise
Key contacts
Recruitment Marketing Lead: Emily.McCabe@networkrail.co.uk
Head of Resourcing: Adam.Ritchie@networkrail.co.uk
As part of the celebrations for Railway 200, we are using this opportunity to run a national recruitment campaign focusing on our maintenance roles.
We have created this toolkit for you to use on your communications channels from 19 May 2025 onwards.
We have a dedicated landing page for the duration of the campaign where each region will have 3 live areas for candidates to register their interest in the below roles: Operative, Technician, and Team Leader Maintenance roles are fundamental to the running of our railway. We know we always have a continual demand for these resources.
By highlighting these roles, our recruitment campaign aims to:
– Increase the visibility of Network Rail maintenance careers to audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option in 2025.
– Increase the number of quality applicants.
There are 6 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Campaign toolkit’ campaign:
19 May 2025 -
Materials for ‘Print materials - without crop marks’ campaign:
19 May 2025 -
Total: 13.41 MB
Total: 22.34 MB
Total: 30.23 MB
Total: 43.81 MB
Total: 52.70 MB
Materials for ‘Print materials - with crop marks’ campaign:
19 May 2025 -
Total: 148.76 MB
Total: 289.24 MB
Total: 380.56 MB
Total: 596.24 MB
Total: 706.52 MB
Materials for ‘Digital materials ’ campaign:
19 May 2025 -
Total: 708.59 MB
Total: 747.14 MB
Total: 749.24 MB
Total: 810.57 MB
Total: 812.09 MB
Total: 848.90 MB
Total: 850.79 MB
Total: 852.95 MB
Total: 919.96 MB
Materials for ‘Social materials’ campaign:
19 May 2025 -
Total: 921.46 MB
Total: 960.01 MB
Total: 961.72 MB
Total: 1,023.05 MB
Total: 1.00 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.04 GB
Total: 1.11 GB
Total: 1.17 GB
Total: 1.30 GB
Materials for ‘Website materials’ campaign:
19 May 2025 -
Total: 1.30 GB
Total: 1.30 GB
Total: 1.30 GB
Total: 1.30 GB
Total: 1.31 GB