Recruitment Campaign 2025
Back to 'all campaigns'
Dates
19 May 2025 -Locations
NationalAudience
Audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option.Media channels
MetaSkyrise
Key contacts
Recruitment Marketing Lead: Emily.McCabe@networkrail.co.uk
Head of Resourcing: Adam.Ritchie@networkrail.co.uk
As part of the celebrations for Railway 200, we are using this opportunity to run a national recruitment campaign focusing on our maintenance roles.
We have created this toolkit for you to use on your communications channels from 19 May 2025 onwards.
We have a dedicated landing page for the duration of the campaign where each region will have 3 live areas for candidates to register their interest in the below roles: Operative, Technician, and Team Leader Maintenance roles are fundamental to the running of our railway. We know we always have a continual demand for these resources.
By highlighting these roles, our recruitment campaign aims to:
– Increase the visibility of Network Rail maintenance careers to audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option in 2025.
– Increase the number of quality applicants.
There are 6 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Campaign toolkit’ campaign:
19 May 2025 -
Materials for ‘Print materials - without crop marks’ campaign:
19 May 2025 -
Total: 13.53 MB
Total: 24.76 MB
Total: 32.66 MB
Total: 46.26 MB
Total: 57.45 MB
Materials for ‘Print materials - with crop marks’ campaign:
19 May 2025 -
Total: 153.51 MB
Total: 297.41 MB
Total: 388.73 MB
Total: 607.22 MB
Total: 718.53 MB
Materials for ‘Digital materials ’ campaign:
19 May 2025 -
Total: 720.61 MB
Total: 722.79 MB
Total: 724.31 MB
Total: 726.30 MB
Total: 728.51 MB
Materials for ‘Social materials’ campaign:
19 May 2025 -
Total: 730.01 MB
Total: 731.65 MB
Total: 732.68 MB
Total: 733.49 MB
Total: 734.63 MB
Total: 736.14 MB
Total: 736.83 MB
Materials for ‘Website materials’ campaign:
19 May 2025 -
Total: 737.49 MB
Total: 738.15 MB
Total: 738.60 MB
Total: 739.68 MB
Total: 740.38 MB