No Second Chances: Trespass (shortcuts)
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The static materials (posters and social posts) cannot be used after 26 July 2027. The film materials cannot be used after 26 July 2028.
Dates
27 July 2026 -Locations
NationalAudience
Primary audience: 16–34-year-oldsMedia channels
Posters in stationsDigital screens in stations
Social media
Community outreach materials, including: A5 flyers, pull-up banners
Paid media channels, including: TikTok and Influencer Partnerships
Key contacts
No Second Chances is a bold, hard-hitting rail safety campaign, developed under a unified rail safety brand identity.
Created in collaboration with partners from across the rail industry, the campaign brings safety messages together under one clear and powerful brand. Each phase focuses on a specific behaviour that puts people at risk on or around the railway.
This phase tackles the dangerous use of shortcuts across the tracks. People may be familiar with the area, believe they know when trains are coming or assume it is safe if no train is visible. But trains can come at any time and other dangers, including electrified rails, are not always obvious.
The campaign challenges these misconceptions and interrupts the split-second decisions that can turn a seemingly harmless shortcut into something with catastrophic, life-changing consequences. Its message is simple: Never take shortcuts across the tracks.
There are 11 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘15 second films’ campaign:
27 July 2026 -
Materials for ‘Social media statics’ campaign:
27 July 2026 -
Total: 190.64 MB
Total: 193.17 MB
Total: 196.42 MB
Total: 197.91 MB
Materials for ‘Stations’ campaign:
27 July 2026 -
Total: 206.84 MB
Total: 218.17 MB
Total: 229.50 MB
Total: 229.92 MB
Materials for ‘Print’ campaign:
27 July 2026 -
Total: 256.01 MB
Total: 281.46 MB
Total: 304.86 MB
Total: 327.26 MB
Total: 339.64 MB
Total: 352.11 MB
Total: 391.44 MB
Materials for ‘Web’ campaign:
27 July 2026 -
Materials for ‘Email footers’ campaign:
27 July 2026 -
Materials for ‘Welsh stations’ campaign:
27 July 2026 -
Total: 403.24 MB
Total: 413.78 MB
Total: 424.33 MB
Materials for ‘Welsh socials’ campaign:
27 July 2026 -
Total: 502.67 MB
Total: 584.16 MB
Total: 587.49 MB
Total: 590.03 MB
Total: 590.92 MB
Total: 592.45 MB
Materials for ‘Welsh print and email footers’ campaign:
27 July 2026 -
Total: 631.30 MB
Total: 631.30 MB
Total: 631.98 MB
Total: 648.94 MB
Total: 649.38 MB
Materials for ‘Logos’ campaign:
23 April 2026 -
Materials for ‘Toolkit’ campaign:
27 July 2026 -