Making more of the West Coast Main Line
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Dates
30 March 2026 -Locations
North West & Central region, specifically West Coast Main LineAudience
PassengersMedia channels
Multi-channel campaign across owned, paid and earnedKey contacts
‘Making more of the West Coast Main Line’ is an always‑on campaign that brings together long‑term investment and targeted passenger information in one clear, consistent story.
Across industry owned channels and paid/earned where necessary, the campaign will switch between benefits‑led creative (showing how upgrades are improving reliability, connectivity and resilience) and essential Check Before You Travel messaging. This approach allows us to build understanding and confidence over time, while providing clear, timely information during planned closures (most often over weekends and bank holidays, with some mid‑week impacts) so passengers can plan ahead while we carry out vital work.
There are 3 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Digital materials’ campaign:
30 March 2026 -
Total: 15.47 MB
Total: 24.35 MB
Total: 29.49 MB
Total: 35.01 MB
Total: 40.01 MB
Total: 45.56 MB
Total: 52.06 MB
Total: 59.36 MB
Materials for ‘Print materials’ campaign:
30 March 2026 -
Total: 92.42 MB
Total: 107.70 MB
Total: 119.42 MB
Total: 127.43 MB
Total: 137.69 MB
Total: 152.90 MB
Total: 171.71 MB
Total: 190.96 MB
Materials for ‘Social materials’ campaign:
30 March 2026 -
Total: 199.62 MB
Total: 204.56 MB
Total: 207.38 MB
Total: 210.57 MB
Total: 213.39 MB
Total: 216.48 MB
Total: 220.03 MB
Total: 224.08 MB