Make a Connection – phase 2
Back to 'all campaigns'
Dates
10 October 2025 - 31 March 2026Locations
National, but with elevated activity targeting 18 high priority locations.Audience
All rail users, particular focus on 18-24 year oldsMedia channels
Stations: digital and printDigital display
Social (Snapchat and Twitch)
Organic social
Key contacts
Lucy Dixon – Lucy.Dixon@networkrail.co.uk
In partnership with Shout and the wider rail industry, Make a Connection encourages anyone feeling anxious, stressed or overwhelmed to text ‘Journey’ to 85258 for free, confidential support, 24/7.
This is part of our industry’s ongoing commitment to reduce suicides on the railway, particularly with mental health challenges among 18–24-year-olds at record levels.
By signposting to Shout’s service, we aim to turn moments of vulnerability into opportunities for connection. Updated for 2025 with fresh insights and materials, the campaign focuses on encouraging help-seeking behaviours and reminding people they’re not alone.
There are 2 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Make a Connection’ campaign:
10 October 2025 - 31 March 2026
Total: 11.41 MB
Total: 271.54 MB
Total: 374.77 MB
Total: 381.05 MB
Total: 387.41 MB
Total: 388.04 MB
Materials for ‘Make a Connection - Welsh versions’ campaign:
10 October 2025 - 31 March 2026
Total: 648.17 MB
Total: 651.58 MB
Total: 657.97 MB