This post-disruption campaign supports both the Network Rail Group Communications strategy and the GBR Passenger Revenue Optimisation Plan (PROP) by demonstrating the value of engineering investment and helping passengers better understand the benefits delivered after periods of disruption
The pilot campaign uses the Charing Cross blockade as a proof of concept and launches on 5 October 2026, focusing on authentic colleague voices, the improvements delivered, and the passengers’ experience afterwards under the campaign theme “..For Better Journeys.”
Unlike CBYT, which primarily targets infrequent passengers before disruption occurs, this campaign is aimed at regular and commuter passengers who directly experience the benefits of completed engineering works.