Check Before You Travel (CBYT) – Christmas 2025 – Phase 2
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Dates
27 October 2025 - 2 January 2026Locations
NationalAudience
All passengers:Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Paid:- Radio
- Digital programmatic
- Search (PPC)
- Social media
- Billboards
Owned:
- Digital station screens
- Printed poster sites
- Social media posts
- Website articles
Earned:
- Press releases
Internal
- Digital screens in offices/depots
Key contacts
*Phase 2 (Monday 27 October 2025 until Friday 2 January 2026) *
Our national CBYT marketing campaign raises awareness of planned rail engineering work during the Christmas and New Year bank holiday periods. We are encouraging all rail passengers – primarily leisure travellers – to plan ahead and check if their train journey is affected before they travel.
Some parts of the country will see significant disruption for our passengers and therefore we are supporting routes and regions with local, tailored messaging and paid media targeting in six affected geographical areas: Wessex (London Waterloo), North & East (York > Leeds), Wales & Western, Anglia (Cambridge & London Liverpool Street), and the West Coast Main Line.
All resources below can be downloaded and promoted across owned media channels. Industry colleagues including train operators are also welcome to download these resources and amplify across their channels, if they would like to.
There are 7 sets of creatives and messages which might be surfaced during different dates:
‘Anglia resources (London Liverpool Street)’ messaging:
27 October 2025 - 2 January 2026
View materials‘North West & Central resources (West Coast South)’ messaging:
27 October 2025 - 2 January 2026
View materialsMaterials for ‘National resources’ campaign:
27 October 2025 - 2 January 2026
Total: 12.46 MB
Total: 19.13 MB
Total: 22.70 MB
Total: 23.85 MB
Materials for ‘Anglia resources (Cambridge)’ campaign:
27 October 2025 - 2 January 2026
Total: 27.45 MB
Total: 31.32 MB
Total: 31.78 MB
Total: 32.93 MB
Materials for ‘Anglia resources (London Liverpool Street)’ campaign:
27 October 2025 - 2 January 2026
Total: 36.66 MB
Total: 40.50 MB
Total: 41.02 MB
Total: 42.16 MB
Materials for ‘North and East resources’ campaign:
27 October 2025 - 2 January 2026
Total: 46.46 MB
Total: 50.93 MB
Total: 53.92 MB
Total: 55.06 MB
Materials for ‘North West & Central resources (West Coast South)’ campaign:
27 October 2025 - 2 January 2026
Total: 67.12 MB
Total: 68.76 MB
Total: 72.60 MB
Total: 73.75 MB
Materials for ‘Wessex resources’ campaign:
27 October 2025 - 2 January 2026
Total: 79.37 MB
Total: 82.90 MB
Total: 86.67 MB
Total: 87.82 MB
Materials for ‘Wales and Western resources (English)’ campaign:
27 October 2025 - 2 January 2026
Total: 96.93 MB
Total: 104.92 MB
Total: 108.37 MB
Total: 109.51 MB