Christmas Retail Campaign – Station Offers

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Dates

2 December 2024 - 15 December 2024

Locations

All managed stations and Victoria Place shopping centre

Audience

All passengers

Media channels

Social media
Paid media - Meta and Skyrise ads
Station posters and digital screens
OIS screens
JCDecaux

Key contacts

Mafalda Abreu – mafalda.abreu@networkrail.co.uk

Group Property Marketing Team – MarketingEnquiries@networkrail.co.uk

Our Christmas Campaign is here to offer retail deals and promotions, driving footfall into our units.

From 2 to 15 December, all station users can discover the offers available at our stations through our dedicated microsite. Accessing these deals is easy – simply go to stationoffers.co.uk or scan the QR codes prominently displayed throughout our stations.

In addition to in-station communication, we will focus on digital communication, using our own screens and also a paid media plan, with META and Skyrise ads, and also JCDecaux.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Christmas Retail Campaign – Station Offers’ campaign:

2 December 2024 - 15 December 2024

Digital Materials

Total: 11.28 MB

Paid Media - Skyrise

Total: 18.48 MB

Paid Media - Meta Ads

Total: 40.04 MB

JCDecaux

Total: 45.62 MB

LB Foster

Total: 56.47 MB

Print Materials

Total: 58.23 MB

Social Media

Total: 111.61 MB

Summer Retail Campaign – Station Offers

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Dates

15 July 2024 - 16 August 2024

Locations

All managed stations and Victoria Place shopping centre

Audience

All passengers

Media channels

Social media
Paid media - Instagram Story ads and HAWK ads
Station posters and digital screens
OIS screens
JCDecaux

Key contacts

Mafalda Abreu – mafalda.abreu@networkrail.co.uk

Group Property Marketing Team – MarketingEnquiries@networkrail.co.uk

Our Summer Campaign is here to offer retail deals and promotions, driving footfall into our units.

From July 15th to August 16th, all station users can discover the offers available at our stations through our dedicated microsite. Accessing these deals is easy – simply go to stationoffers.co.uk or scan the QR codes prominently displayed throughout our stations.

In addition to in-station communication, we will focus on digital communication, using our own screens and also a paid media plan, with META and HAWK ads, and also JCDecaux.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Summer Retail Campaign – Station Offers’ campaign:

15 July 2024 - 16 August 2024

Digital Materials

Total: 26.34 MB

Paid Media - HAWK

Total: 87.80 MB

Paid Media - Instagram

Total: 113.90 MB

JCDecaux

Total: 135.41 MB

LB Foster

Total: 156.92 MB

Print Materials

Total: 157.51 MB

Spring Retail Campaign – Station Offers

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Dates

8 April 2024 - 26 April 2024

Locations

All managed stations and Victoria Place shopping centre

Audience

All passengers

Media channels

Social media
Paid media - Instagram Story Ads
Station posters and digital screens
OIS screens
JCDecaux

Key contacts

Mafalda Abreu – mafalda.abreu@networkrail.co.uk

Group Property Marketing Team – MarketingEnquiries@networkrail.co.uk

Our Spring Campaign is here to offer retail deals and promotions, driving footfall into our units.

From April 8th to 26th, all station users can discover the offers available at our stations through our dedicated microsite. Accessing these deals is easy – simply go to stationoffers.co.uk or scan the QR codes prominently displayed throughout our stations.

In addition to in-station communication, we will focus on digital communication, using our own screens and also a paid media plan.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Spring Retail Campaign – Station Offers’ campaign:

8 April 2024 - 26 April 2024

Digital Materials

Total: 12.91 MB

Paid Media

Total: 21.00 MB

JCDecaux

Total: 33.03 MB

LB Foster

Total: 45.08 MB

Print Materials

Total: 45.18 MB

Social Materials

Total: 64.70 MB

Spring means more

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Dates

3 April 2023 - 21 April 2023

Locations

All Network Rail managed stations

Audience

All passengers (primary)
Staff and contractors (secondary)

Media channels

Stations and social

Key contacts

Felicity Jump

felicity.jump@networkrail.co.uk

Senior commercial filming and campaigns manager

Scott Fisher

scott.fisher@networkrail.co.uk

Head of retail marketing and passenger insights

retail marketing campaign

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk