Recruitment Campaign 2025 – for all roles
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Dates
4 November 2025 -Locations
NationalAudience
Audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option.Media channels
Owned channels, including: Facebook, Instagram, station posters, digital tokens, webpages, etc.Key contacts
Recruitment Marketing Lead: Emily.McCabe@networkrail.co.uk
This toolkit is for you to use to drive our recruitment campaign on your channels from November 2025 onwards.
By highlighting Network Rail career, our campaign aims to:
– Increase the visibility of Network Rail careers to audiences that may not currently consider Network Rail as an employer of choice.
– Increase the number of quality applicants.
There are 6 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Campaign toolkit’ campaign:
4 November 2025 -
Materials for ‘Print materials - without crop marks’ campaign:
4 November 2025 -
Total: 12.59 MB
Total: 19.44 MB
Total: 23.92 MB
Total: 34.20 MB
Total: 41.36 MB
Materials for ‘Print materials - with crop marks’ campaign:
4 November 2025 -
Total: 150.82 MB
Total: 262.54 MB
Total: 462.03 MB
Total: 745.52 MB
Total: 881.90 MB
Materials for ‘Digital materials ’ campaign:
4 November 2025 -
Total: 887.26 MB
Total: 891.57 MB
Total: 895.33 MB
Total: 899.60 MB
Total: 904.37 MB
Materials for ‘Social materials’ campaign:
4 November 2025 -
Total: 909.11 MB
Total: 913.24 MB
Total: 916.59 MB
Total: 919.48 MB
Total: 922.56 MB
Total: 924.41 MB
Total: 928.67 MB
Materials for ‘Website materials’ campaign:
4 November 2025 -
Total: 930.70 MB
Total: 932.64 MB
Total: 934.11 MB
Total: 937.50 MB
Total: 939.50 MB
