Summer weather – seasonal toolkit

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Dates

30 April 2026 -

Locations

National

Audience

All passengers, the media and transport stakeholders

Media channels

Social media

Key contacts

Jennifer Bollen, Social and Digital – jennifer.bollen@networkrail.co.uk

Social and Digital team – socialmedia@networkrail.co.uk

Our summer toolkit aims to help raise awareness of how hotter, drier weather can affect rail services – and how we prepare for the warmer season. You – including our transport stakeholder partners – can use the resources here for passenger information and to tell the wider story about how we get our railway ready for the impacts of summer.

Materials on this page cover four themes:

  • caring for passengers – including travel advice and information about our cold-water fountains
  • explainers – how summer weather impacts the railway
  • preparing the railway for summer – explaining our proactive measures before hot and dry weather arrive
  • long-term planning and resilience – how we’re preparing for and adapting to the changing climate.

Please note this toolkit will be updated as and when new assets become available.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 4 sets of creatives and messages which might be surfaced during different dates:

‘Caring for Passengers’ messaging:

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View materials

‘Explainer’ messaging:

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View materials

‘Preparing the Railway for Summer’ messaging:

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View materials

‘Long Term Planning and Resilience’ messaging:

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View materials

Materials for ‘Caring for Passengers’ campaign:

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Materials for ‘Explainer’ campaign:

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Materials for ‘Preparing the Railway for Summer’ campaign:

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Materials for ‘Long Term Planning and Resilience’ campaign:

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Stay off the Tracks – phase two (July 2025)

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This content has been created for an adult audience. Please ensure an advisory message is put on all posts using video content. Full length campaign films to be run on NR-owned channels only.

Dates

18 July 2025 -

Locations

100 high risk locations across the entire rail network.

Audience

This content has been created for an adult audience.

Target age is 18 - 34 years old.

Media channels

Paid campaign will run on YouTube, Meta, Connected TV, cinema and Channel 4 (live TV and VOD).

Full length campaign films to be run on NR-owned channels only. Please contact for additional assets/video lengths.

Key contacts

Donna.Mitchell@networkrail.co.uk

Viewer discretion is advised for this content as it has been created for an audience aged 16 years and above.

“Stay off the Tracks” pairs first responders with professionals from the film industry to recreate the horrific effects of rail trespass on victims and their loved ones.

Protect yourself from catastrophic, life-changing injuries – or worse.

Phase two adds new content to the Stay off the Tracks campaign, addressing the emotional impact of rail safety incidents, the danger of distraction at level crossings and the internal damage caused by electrocution from the overhead lines (to be added in August).

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘Stay off the tracks - Sound’ messaging:

2 April 2025 -

View materials

‘Stay off the tracks - Sight’ messaging:

2 April 2025 -

View materials

‘Stay off the Tracks - Impact’ messaging:

2 July 2025 - 7 September 2025

View materials

‘You vs Train - Distraction ’ messaging:

2 July 2025 - 7 September 2025

View materials

‘Supporting "You vs Train" materials’ messaging:

18 July 2025 -

View materials

Materials for ‘Stay off the tracks - Sound’ campaign:

2 April 2025 -

Materials for ‘Stay off the tracks - Sight’ campaign:

2 April 2025 -

Materials for ‘Stay off the Tracks - Impact’ campaign:

2 July 2025 - 7 September 2025

Materials for ‘You vs Train - Distraction ’ campaign:

2 July 2025 - 7 September 2025

Materials for ‘Supporting "You vs Train" materials’ campaign:

18 July 2025 -

Bridge Strike Prevention

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Dates

18 November 2024 -

Locations

National

Audience

Internal
Haulage Operators

Media channels

Owned channels
Partner channels

Key contacts

Tala Ghannam – tala.ghannam2@networkrail.co.uk

Bridge strikes are a serious issue. Around 1,800 incidents occur every year, costing millions of pounds of
damage and causing thousands of hours of train delays.

Network Rail wants to tackle this problem and reduce the incidences of bridge strikes all over the country.
To achieve this, we’ve created a communications toolkit that has a range of campaign content, including animations, films, social media assets and posters which partners, and Network Rail colleagues can display across their communications channels. This toolkit is designed to help you implement the campaign and raise awareness of bridge strikes amongst drivers.

The resources aim to bring the issue of bridge strikes to the forefront by reminding drivers of correct behaviours.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Hidden Heroes

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Dates

12 September 2024 -

Locations

National

Audience

All rail passengers
Internal

Media channels

Owned channels
Reading Lights billboard

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Hidden Heroes is a Network Rail campaign highlighting the vital work our people do every day to keep the railway running. The campaign launches on Thursday 12 September and will run as
an evergreen campaign.

The railway is part of the fabric of our everyday lives and has been for generations. It provides essential services to society, underpinning economic growth. However, a recent survey revealed nearly half of respondents in Britain (42%) admit to having little or no understanding of rail workers’ responsibilities.
Hidden Heroes shines a light on the diverse roles on the network from Mobile Operations Managers, to Station Supervisors, Community Safety Managers and Maintenance Technicians – delivering a safe railway that people can rely on.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

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Full length films

Total: 349.36 MB

Cutdown films

Total: 524.75 MB

Facebook assets

Total: 526.53 MB

X (formerly Twitter) assets

Total: 528.07 MB

Instagram assets

Total: 531.49 MB

LinkedIn assets

Total: 532.44 MB

Website display

Total: 533.85 MB

Digital display

Total: 536.56 MB

Print posters

Total: 701.71 MB

Internal communications

Total: 724.26 MB

Editable artwork

Total: 740.22 MB

Campaign Communications Toolkit

Total: 745.90 MB