Industrial Action – Phase 1 – 8 overview

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Dates

14 June 2022 - 23 March 2023

Locations

National

Audience

All passengers

Media channels

Hawk
National Rail Enquiries
Trainline
Facebook
Instagram

Key contacts

marketing@networkrail.co.uk

Overview of all 8 phase of IA.

Phase 1: 14 June 2022 – 29 June 2022
Phase 2: 20 July 2022 – 3 August 2022
Phase 3: 7 August 2022 24 August 2022
Phase 4: 8 September 2022 – 9 September 2022 (cancelled due to Queen’s passing)
Phase 5: 23 September 2022 – 12 October 2022
Phase 6: 29 October 2022 – 7 November 2022 (strikes suspended last minute – disruption still occurred)
Phase 7: 8 December 2022 – 11 January 2023
Phase 8: 10 March 2023 – 23 March 2023 (second phase of strikes suspended)

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 8 sets of creatives and messages which might be surfaced during different dates:

‘Phase 1’ messaging:

14 June 2022 - 29 June 2022

View materials

‘Phase 2’ messaging:

20 July 2022 - 3 August 2022

View materials

‘Phase 3’ messaging:

7 August 2022 - 24 August 2022

View materials

‘Phase 4 (cancelled due to Queen's passing)’ messaging:

8 September 2022 - 9 September 2022

View materials

‘Phase 5’ messaging:

23 September 2022 - 12 October 2022

View materials

‘Phase 6 (strikes suspended last minute - disruption still occurred)’ messaging:

29 October 2022 - 7 November 2022

View materials

‘Phase 7’ messaging:

8 December 2022 - 11 January 2023

View materials

‘Phase 8 (second phase of strikes suspended)’ messaging:

10 March 2023 - 23 March 2023

View materials

Materials for ‘Phase 1’ campaign:

14 June 2022 - 29 June 2022

Materials for ‘Phase 2’ campaign:

20 July 2022 - 3 August 2022

Materials for ‘Phase 3’ campaign:

7 August 2022 - 24 August 2022

Materials for ‘Phase 4 (cancelled due to Queen's passing)’ campaign:

8 September 2022 - 9 September 2022

Materials for ‘Phase 5’ campaign:

23 September 2022 - 12 October 2022

Materials for ‘Phase 6 (strikes suspended last minute - disruption still occurred)’ campaign:

29 October 2022 - 7 November 2022

Materials for ‘Phase 7’ campaign:

8 December 2022 - 11 January 2023

Materials for ‘Phase 8 (second phase of strikes suspended)’ campaign:

10 March 2023 - 23 March 2023

Industrial Action February 2023 – Aslef only

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Dates

27 January 2023 - 3 February 2023

Locations

National

Audience

All passengers

Media channels



Key contacts

Marketing & Brand team – marketing@networkrail.co.uk

Our partners at RDG have produced campaign materials to support the upcoming Aslef strikes that are taking place on 1 and 3 February 2023.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Industrial Action February 2023 - Aslef only’ campaign:

27 January 2023 - 3 February 2023

All campaign materials (incl. open artwork files)

Total: 6.27 MB

Digital materials

Total: 9.81 MB

Print materials

Total: 9.97 MB

Campaign toolkit

Total: 10.87 MB

Industrial Action December 2022 – January 2023

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Dates

8 December 2022 - 11 January 2023

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of industrial action.

Media channels

Digital Display (Hawk)
Social media (paid and owned)
Trainline
National Rail Enquiries
Digital Out of Home
Station posters and screens
Onboard posters
Web banners

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Faye Scadden – Faye.Scadden@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

Confirmed strike dates:

13-14 Dec 2022 & 16-17 Dec 22

3-7 Jan 23

Paid media dates:

8 Dec 2022 – 11 Jan 2023

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 5 sets of creatives and messages which might be surfaced during different dates:

‘Passenger disruption messaging’ messaging:

8 December 2022 - 8 January 2023

View materials

‘Digital calendar creatives’ messaging:

19 December 2022 - 15 January 2023

View materials

‘24 December 2022 station, social and digital messaging’ messaging:

19 December 2022 - 24 December 2022

View materials

‘27 December 2022 social and digital messaging’ messaging:

25 December 2022 - 27 December 2022

View materials

‘Thank you messaging’ messaging:

9 January 2023 - 11 January 2023

View materials

Materials for ‘Passenger disruption messaging’ campaign:

8 December 2022 - 8 January 2023

Print materials

Total: 8.72 MB

Digital materials

Total: 16.01 MB

Paid media materials

Total: 16.29 MB

Materials for ‘Digital calendar creatives’ campaign:

19 December 2022 - 15 January 2023

Materials for ‘24 December 2022 station, social and digital messaging’ campaign:

19 December 2022 - 24 December 2022

Digital materials

Total: 23.67 MB

Social materials

Total: 26.03 MB

Print materials

Total: 33.85 MB

Materials for ‘27 December 2022 social and digital messaging’ campaign:

25 December 2022 - 27 December 2022

Materials for ‘Thank you messaging’ campaign:

9 January 2023 - 11 January 2023

Digital materials

Total: 38.99 MB

Social materials

Total: 40.72 MB

Print materials

Total: 43.90 MB

Industrial Action (October 2022)

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Testing usage restrictions field

Dates

23 September 2022 - 12 October 2022

Locations

National

Audience

All passengers (leisure, business, commuters)

Media channels

Digital display (HAWK), social media, stations, website

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

Industry-wide rail strikes have occurred monthly since the summer. This phase sees strikes occur on the 1st, 5th and 8th October. Our campaign collateral is across multiple channels, to warn passengers of the disruption they will face and advise them to only travel by train if necessary.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Industrial Action (October 2022)’ campaign:

23 September 2022 - 12 October 2022

All materials

Total: 18.34 MB

Paid media materials

Total: 20.73 MB

Print materials

Total: 29.45 MB

Social media materials

Total: 41.64 MB