Industrial Action (October 2022)

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Testing usage restrictions field

Dates

23 September 2022 - 12 October 2022

Locations

National

Audience

All passengers (leisure, business, commuters)

Media channels

Digital display (HAWK), social media, stations, website

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Marketing and Brand team – marketing@networkrail.co.uk

Industry-wide rail strikes have occurred monthly since the summer. This phase sees strikes occur on the 1st, 5th and 8th October. Our campaign collateral is across multiple channels, to warn passengers of the disruption they will face and advise them to only travel by train if necessary.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Industrial Action (October 2022)’ campaign:

23 September 2022 - 12 October 2022

All materials

Total: 18.34 MB

Paid media materials

Total: 20.73 MB

Print materials

Total: 29.45 MB

Social media materials

Total: 41.64 MB

Hot Weather

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Dates

14 June 2022 - 18 September 2022

Locations

National

Audience

All passengers who are likely to have their train journeys disrupted by the impact of hot weather.

Media channels

Digital display (HAWK), social media, stations

Key contacts

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk
Marketing & Brand team – marketing@networkrail.co.uk

This campaign is triggered on paid media when temperatures are forecasted to reach or exceed 28°.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘Hot Weather’ campaign:

14 June 2022 - 18 September 2022

Digital materials

Total: 12.62 MB

Print materials

Total: 25.22 MB

Social media materials

Total: 37.51 MB

Partner lockup materials

Total: 38.44 MB

Paid media materials

Total: 38.58 MB

Fact sheet

Total: 39.73 MB

Toolkit

Total: 42.43 MB

Intoxication 2021

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Dates

22 November 2021 - 1 January 2022

Locations

Network Rail managed stations. Hotspots include Birmingham, London Victoria, London Euston, Edinburgh + Leeds

Audience

Office workers and party revellers, using the railway after Christmas parties

Media channels

Stations, social media

Key contacts

Kathryn Awde – kathryn.awde@networkrail.co.uk

Each year we see a spike in rail-related safety incidents during the festive period. People who are intoxicated and under the influence of alcohol or drugs take unnecessary risks that they wouldn’t normally take if sober. When you take this and apply it to a high-risk railway environment, it can be incredibly dangerous. Our aim to remind people to be careful in our stations and take extra care when drunk.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk