Hub of Hope

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Dates

25 September 2023 -

Locations

National

Audience

All rail users

Media channels

Stations
Online

Key contacts

Gemma Howe – gemma.howe@networkrail.co.uk

The Hub of Hope is the UK’s leading mental health support database. It is provided by national mental health charity, Chasing the Stigma, and brings local, national, peer, community, charity, private and NHS mental health support and services together in one place for the first time.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 3 sets of creatives and messages which might be surfaced during different dates:

‘Hub of Hope’ messaging:

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View materials

‘Welsh Assets’ messaging:

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View materials

‘Walletcards’ messaging:

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View materials

Materials for ‘Hub of Hope’ campaign:

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Print Assets

Total: 23.31 MB

Social Assets

Total: 25.98 MB

Signage Guidance

Total: 26.52 MB

Animated Assets

Total: 36.12 MB

Materials for ‘Welsh Assets’ campaign:

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Materials for ‘Walletcards’ campaign:

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Bridge Strike Prevention

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Dates

18 November 2024 -

Locations

National

Audience

Internal
Haulage Operators

Media channels

Owned channels
Partner channels

Key contacts

Tala Ghannam – tala.ghannam2@networkrail.co.uk

Bridge strikes are a serious issue. Around 1,800 incidents occur every year, costing millions of pounds of
damage and causing thousands of hours of train delays.

Network Rail wants to tackle this problem and reduce the incidences of bridge strikes all over the country.
To achieve this, we’ve created a communications toolkit that has a range of campaign content, including animations, films, social media assets and posters which partners, and Network Rail colleagues can display across their communications channels. This toolkit is designed to help you implement the campaign and raise awareness of bridge strikes amongst drivers.

The resources aim to bring the issue of bridge strikes to the forefront by reminding drivers of correct behaviours.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Hidden Heroes

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Dates

12 September 2024 -

Locations

National

Audience

All rail passengers
Internal

Media channels

Owned channels
Reading Lights billboard

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Louise McGarrigle – Louise.McGarrigle@networkrail.co.uk

Hidden Heroes is a Network Rail campaign highlighting the vital work our people do every day to keep the railway running. The campaign launches on Thursday 12 September and will run as
an evergreen campaign.

The railway is part of the fabric of our everyday lives and has been for generations. It provides essential services to society, underpinning economic growth. However, a recent survey revealed nearly half of respondents in Britain (42%) admit to having little or no understanding of rail workers’ responsibilities.
Hidden Heroes shines a light on the diverse roles on the network from Mobile Operations Managers, to Station Supervisors, Community Safety Managers and Maintenance Technicians – delivering a safe railway that people can rely on.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

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Full length films

Total: 349.36 MB

Cutdown films

Total: 524.75 MB

Facebook assets

Total: 526.53 MB

X (formerly Twitter) assets

Total: 528.07 MB

Instagram assets

Total: 531.49 MB

LinkedIn assets

Total: 532.44 MB

Website display

Total: 533.85 MB

Digital display

Total: 536.56 MB

Print posters

Total: 701.71 MB

Internal communications

Total: 724.26 MB

Editable artwork

Total: 740.22 MB

Campaign Communications Toolkit

Total: 745.90 MB

Small Talk Saves Lives, Phase 7

Back to 'archived campaigns'

Dates

22 February 2024 - 19 March 2024

Locations

National

Audience

All rail users

Media channels

Stations
Online display
Print display
Social media

Key contacts

Charlie Oven – Charlie.Oven@networkrail.co.uk

Small Talk Saves Lives is a campaign to empower the public to act to prevent suicide on the railways and other public settings. The campaign has been running since 2017 and is the rail industry’s award-winning flagship suicide prevention campaign delivered in partnership with Samaritans and British Transport Police.

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

Materials for ‘’ campaign:

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Media Backgrounder

Total: 151.40 KB

Campaign Film

Total: 65.07 MB

Social Media Assets

Total: 66.08 MB

Station Assets

Total: 69.90 MB

Print Assets

Total: 71.46 MB

Toolkit

Total: 72.15 MB