Check Before You Travel (CBYT) August 2026 Campaign
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Dates
13 July 2026 - 31 August 2026Locations
NationalAudience
All passengers.Total audience: bank holiday leisure and business travellers.
Target audience: young males, aged 16-34 years old, employed, travelling with others and for leisure purposes (who are not planning train journeys, checking before they travel, or booking tickets in advance).
Media channels
Paid:- Radio
- Digital programmatic
- Social media
- Billboards
- Press
Owned:
- Digital station screens
- Printed poster sites
- Social media posts
Earned:
- Press releases
Internal
- Digital screens in offices/depots
- Viva Engage posts
- MyConnect
Key contacts
Abimbola.Caulker@networkrail.co.uk
Marketing@networkrail.co.uk
These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk
There are 4 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘National’ campaign:
13 July 2026 - 31 August 2026
Total: 7.67 MB
Total: 13.96 MB
Total: 17.25 MB
Total: 17.25 MB
Total: 19.11 MB
Total: 20.13 MB
Materials for ‘Wessex Routes’ campaign:
13 July 2026 - 31 August 2026
Total: 22.33 MB
Total: 27.87 MB
Total: 30.07 MB
Total: 35.61 MB
Materials for ‘Scotland Routes’ campaign:
13 July 2026 - 31 August 2026
Materials for ‘Eastern Routes’ campaign:
13 July 2026 - 31 August 2026