Recruitment Campaign 2025 – for all roles

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Dates

4 November 2025 -

Locations

National

Audience

Audiences that may not currently consider Network Rail as an employer of choice or maintenance roles as a career option.

Media channels

Owned channels, including: Facebook, Instagram, station posters, digital tokens, webpages, etc.

Key contacts

Recruitment Marketing Lead: Emily.McCabe@networkrail.co.uk

 

 

This toolkit is for you to use to drive our recruitment campaign on your channels from November 2025 onwards.

By highlighting Network Rail career, our campaign aims to:
– Increase the visibility of Network Rail careers to audiences that may not currently consider Network Rail as an employer of choice.
– Increase the number of quality applicants. 

These campaigns are no longer live or being promoted to public and passengers. However, if you would like to use these resources please ask permission from Network Rail’s marketing team: marketing@networkrail.co.uk

There are 6 sets of creatives and messages which might be surfaced during different dates:

‘Campaign toolkit’ messaging:

4 November 2025 -

View materials

‘Print materials - without crop marks’ messaging:

4 November 2025 -

View materials

‘Print materials - with crop marks’ messaging:

4 November 2025 -

View materials

‘Digital materials ’ messaging:

4 November 2025 -

View materials

‘Social materials’ messaging:

4 November 2025 -

View materials

‘Website materials’ messaging:

4 November 2025 -

View materials

Materials for ‘Campaign toolkit’ campaign:

4 November 2025 -

Materials for ‘Print materials - without crop marks’ campaign:

4 November 2025 -

Book

Total: 12.59 MB

Bowling

Total: 19.44 MB

Ducks

Total: 23.92 MB

All A1 - A4 posters without crop marks

Total: 34.20 MB

All double royal posters without crop marks

Total: 41.36 MB

Materials for ‘Print materials - with crop marks’ campaign:

4 November 2025 -

Book

Total: 150.82 MB

Ducks

Total: 262.54 MB

Bowling

Total: 462.03 MB

All A1 - A4 posters with crop marks

Total: 745.52 MB

All double royal posters with crop marks

Total: 881.90 MB

Materials for ‘Digital materials ’ campaign:

4 November 2025 -

Materials for ‘Social materials’ campaign:

4 November 2025 -

Books

Total: 909.11 MB

Bowling

Total: 913.24 MB

Ducks

Total: 916.59 MB

All 1080 x1080 social posts - static

Total: 919.48 MB

All 1080 x1350 social posts - static

Total: 922.56 MB

All 1200 x627 social posts - static

Total: 924.41 MB

All 1080 x 1920 social posts - static

Total: 928.67 MB

Materials for ‘Website materials’ campaign:

4 November 2025 -