Stay off the Tracks – phase two (July 2025)
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This content has been created for an adult audience. Please ensure an advisory message is put on all posts using video content. Full length campaign films to be run on NR-owned channels only.
Dates
2 April 2025 - 30 April 2025Locations
100 high risk locations across the entire rail network.Audience
This content has been created for an adult audience.Target age is 18 - 34 years old.
Media channels
Paid campaign will run on YouTube, Meta and Connected TV.Full length campaign films to be run on NR-owned channels only. Please contact for assets.
Key contacts
Donna.Mitchell@networkrail.co.uk
Viewer discretion is advised for this content as it has been created for an audience aged 16 years and above.
“Stay off the Tracks” pairs first responders with professionals from the film industry to recreate the horrific effects of rail trespass on victims and their loved ones.
Protect yourself from catastrophic, life-changing injuries – or worse.
Phase two adds new content to the Stay off the Tracks campaign, addressing the emotional impact of rail safety incidents, the danger of distraction at level crossings and the internal damage caused by electrocution from the overhead lines (to be added in August).
There are 5 sets of creatives and messages which might be surfaced during different dates:
Materials for ‘Stay off the tracks - Sound’ campaign:
2 April 2025 - 30 April 2025
Materials for ‘Stay off the tracks - sight’ campaign:
2 April 2025 - 30 April 2025
Materials for ‘Stay off the tracks ’ campaign:
2 April 2025 - 30 April 2025
Materials for ‘Stay off the Tracks - Impact’ campaign:
2 July 2025 - 7 September 2025
Materials for ‘You vs Train - Distraction ’ campaign:
2 July 2025 - 7 September 2025
